The pool of buyers acquiring Amazon sellers has expanded beyond Amazon aggregators. Thus despite challenges faced by some, the M&A market remains active since it isn't solely reliant on aggregators.
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Amazon's B2B marketplace Amazon Business now drives roughly $35 billion in annualized gross sales. More than half of those sales are from third-party sellers.
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Sellers from China, India, Canada, and the U.K. outnumbered the U.S. on the Walmart marketplace over the past year.
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Only low hundreds of brands adopted Buy with Prime a year after Amazon introduced the fulfillment and checkout service in April 2022.
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Brazil, Mexico, and Australia are Amazon's fastest-growing markets. Amazon's web traffic has nearly tripled in Brazil in three years, and in Mexico and Australia, it more than doubled.
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Many of the top Amazon third-party sellers have been at the top for nearly a decade. They persevered despite growing competition, increasing fees, and other headwinds.
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Amazon has made approximate sales for each product public on its website and app. The new metric is social proof that helps popular products stand out.
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First, “Made in China.” Retailers went to China to outsource manufacturing. Second, it was “Sold by China.” Chinese manufacturers sold through Amazon. Now, third, “Marketed by China.” Chinese companies are running vertically integrated retailers.
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Four years since its launch, Target's third-party marketplace has just 650 sellers. Target only accepts carefully selected sellers; thus, its marketplace remains the most coveted.
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Shein and Shopify were the biggest e-commerce winners in 2022. Their sales are still significantly above pre-pandemic levels too. Etsy was strong, Walmart with Amazon did okay, and eBay struggled the most.
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