Articles

Get data-driven insights straight to your inbox. Join the newsletter to receive new articles.
eBay’s Aging Seller Population

eBay’s Aging Seller Population

A growing share of sales on eBay comes from sellers selling on it for over five years. More than half, from those who joined ten years ago. That indicates shrinking interest from new sellers.

Read more
Amazon Live is Embarrassing

Amazon Live is Embarrassing

Amazon has been unable to unlock live commerce three years after launching Live in February 2019. Its amateur content didn’t attract viewers and, without users, brands and influencers are unwilling to commit to it.

Read more
Amazon Slips to 4th in Global Shopping App Rankings

Amazon Slips to 4th in Global Shopping App Rankings

Amazon ranked fourth in global shopping app downloads in 2021 - they were the number one most-downloaded app in 2020. Amazon is still first in the U.S. rankings, but Shopee, Shein, and Meesho leapfrogged it in global rankings.

Read more
Marketplaces Year in Review 2021

Marketplaces Year in Review 2021

The fourth edition of Year in Review is a collection of stories, insights, and data, all told through forty charts. 2021 was the year of broken supply chains, Amazon aggregators, more advertising, Shopify's almost-marketplace, and one unanswered question - did the pandemic boost e-commerce after all?

Read more
Amazon Aggregators Raised Over $12 Billion in 2021

Amazon Aggregators Raised Over $12 Billion in 2021

Amazon aggregators raised over $12 billion in 2021 - that's at least a billion dollars for twelve months in a row. The amount raised includes both equity and debt financing.

Read more
Amazon Seller Valuations Have Doubled

Amazon Seller Valuations Have Doubled

Amazon seller valuations have doubled since the start of 2020. There were only a few buyers then, and the concept of selling an Amazon seller business seemed far-fetched. Sellers were heavily undervalued, and the market is now catching up.

Read more
Shopify’s Almost-Marketplace

Shopify’s Almost-Marketplace

Shopify insists that they won't build a marketplace, but the Shop app has recently become one. The app now allows discovering merchants, adding their items to a shopping cart, and checking out - all without leaving the app.

Read more
Covid Didn’t Accelerate E-Commerce

Covid Didn’t Accelerate E-Commerce

U.S. e-commerce penetration is currently at levels it would have reached even if the pandemic didn't happen. While Covid boosted e-commerce spending in 2020, that acceleration perhaps wasn't a step-change after all.

Read more
Walmart Fulfills 25% of Its Marketplace Sales

Walmart Fulfills 25% of Its Marketplace Sales

WFS, a fulfillment service Walmart launched less than two years ago, already fulfills 1/4 of Walmart marketplace sales. Walmart is on a path to making the marketplace invisible to shoppers.

Read more
U.S. Is Amazon’s Least Competitive Marketplace

U.S. Is Amazon’s Least Competitive Marketplace

The U.S. is Amazon's least competitive marketplace. Despite having the highest number of sellers, they each receive more traffic per seller than on the other marketplaces.

Read more

Get Data-Driven Insights About Online Retail