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Chinese Sellers Losing Market Share on Amazon

Chinese Sellers Losing Market Share on Amazon

Chinese sellers have been losing market share on the Amazon marketplace for most of 2021. This year, after increasing market share for years, the trend has unexpectedly reversed.

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Amazon Launches in Egypt

Amazon Launches in Egypt

Amazon launched in Egypt on September 1st. It is Amazon’s 20th global marketplace and follows Saudi Arabia and the United Arab Emirates in the region, where it launched during the past two years.

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25 Amazon Aggregators Raised at Least $100M

25 Amazon Aggregators Raised at Least $100M

Twenty-five different companies acquiring Amazon sellers have now raised at least $100 million. A year ago, there was just one. Nearly $7 billion has been raised so far in 2021.

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Amazon Is Adding Employees Faster Than Revenue

Amazon Is Adding Employees Faster Than Revenue

Amazon went from $229,000 quarterly revenue per employee ten years ago to $84,000 now. The ratio has more than halved, despite Amazon scaling automated businesses like AWS, marketplace, advertising, and others during that time.

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Google Promised a Marketplace but Then Gave Up

Google Promised a Marketplace but Then Gave Up

During 2019-2020, Google actively recruited sellers and attended conferences to promote its Google Shopping marketplace. What appeared like a new competitor in the marketplaces ecosystem seems to have since been abandoned.

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eBay’s Plan Is More Ads

eBay’s Plan Is More Ads

eBay is introducing more advertising types as sellers are increasingly promoting their listings. It hasn't found a way to grow sales on the platform but is getting better at monetizing them.

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Only 50% of Amazon Is Retail

Only 50% of Amazon Is Retail

Amazon's retail sales are down to only 50% of the company's total revenue. It now generates nearly as much revenue from its services businesses like AWS cloud hosting, Prime memberships, the third-party marketplace, and advertising.

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Amazon’s Revolving Door of Brands

Amazon’s Revolving Door of Brands

The list of best-sellers on Amazon is different day-to-day. And it’s not new trends replacing old ones. Instead, it is brands that didn’t exist just recently pushing out other short-lived brands. Unrecognizable, unpronounceable, and unmemorable and only created for the sake of selling on Amazon.

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Amazon Will Pay Brands To Drive Traffic to Amazon

Amazon Will Pay Brands To Drive Traffic to Amazon

Amazon reduced the transaction fee to 5% from the typical 15% for sales originating from brands bringing the shopper to Amazon. Amazon is trying to incentivize brands to invest in marketing on platforms like Facebook and Google but link to Amazon instead of their e-commerce website.

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Walmart Surpasses 100,000 Marketplace Sellers

Walmart Surpasses 100,000 Marketplace Sellers

Walmart marketplace has doubled in size in twelve months to reach 100,000 third-party sellers. It has doubled for the second year in a row.

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