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Amazon Will Pay Brands To Drive Traffic to Amazon

Amazon Will Pay Brands To Drive Traffic to Amazon

Amazon reduced the transaction fee to 5% from the typical 15% for sales originating from brands bringing the shopper to Amazon. Amazon is trying to incentivize brands to invest in marketing on platforms like Facebook and Google but link to Amazon instead of their e-commerce website.

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Walmart Surpasses 100,000 Marketplace Sellers

Walmart Surpasses 100,000 Marketplace Sellers

Walmart marketplace has doubled in size in twelve months to reach 100,000 third-party sellers. It has doubled for the second year in a row.

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Amazon’s Crackdown on Chinese Sellers

Amazon’s Crackdown on Chinese Sellers

Amazon has suspended hundreds of top Chinese sellers over the past two months. The company seems to be just now enforcing its rules for blatant policy violations like manipulating customer reviews. Tactics that some of those sellers have used for years.

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Prime Day’s Growth Is Stalling

Prime Day’s Growth Is Stalling

Prime Day is an event that Amazon can place anywhere on the calendar and generate a sales boost. However, seven years after the first Prime Day, it is clear that Amazon is out of ideas on how to turn it into a recognized shopping holiday like Alibaba's Singles Day.

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Amazon Ads Are Getting More Expensive

Amazon Ads Are Getting More Expensive

Advertising on Amazon now costs, on average, $1.20 per click. Up 30% from $0.93 at the start of the year and up over 50% year-over-year. Demand for advertising on Amazon is rising faster than the ad inventory on and off Amazon, thus driving up advertising prices.

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Amazon Marketplace Is Not Saturated

Amazon Marketplace Is Not Saturated

An increasing percentage of sales on the Amazon marketplace comes from sellers that have been on it for years. More than half, from those who joined in 2017 or earlier. At the same time, new sellers are finding opportunities and bring incremental marketplace growth.

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Amazon Opens Doors to Sellers From Nearly 100 More Countries

Amazon Opens Doors to Sellers From Nearly 100 More Countries

Amazon has expanded the list of countries accepted to register for selling on Amazon to 188 countries. The company added 85 new countries, mainly in Central Asia, Middle East, South America, and Africa.

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Two Years of E-Commerce Growth in One Year

Two Years of E-Commerce Growth in One Year

US e-commerce reached market share levels it would have only gotten to in 2022. According to the Department of Commerce, e-commerce represented 13.4% of total retail spending in Q1 2021. Before the pandemic, it was expected to be 12.3%.

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Amazon Suspends Amazon-Native Brands Mpow and Aukey

Amazon Suspends Amazon-Native Brands Mpow and Aukey

Amazon has suspended over a dozen Chinese sellers for participating in fake review schemes. The list includes Mpow and Aukey, two of the biggest electronics Amazon-native brands out of China. The total sales by the suspended sellers eclipses $1 billion.

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Amazon Posts Record Marketplace Growth in Q1 2021

Amazon Posts Record Marketplace Growth in Q1 2021

Amazon Marketplace grew 60% in the first quarter of 2021, the fastest in at least five years since the company started reporting third-party seller services revenue.

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