We Use Data to Identify the Future of Retail

We collect more data on e-commerce marketplaces than any organization in the world. We have developed a technology platform that monitors millions of data points on e-commerce marketplaces including Amazon, eBay, Etsy, Walmart, Wish, etc.

Amazon Prime Day Focuses on “Exclusive”

Amazon Prime Day Focuses on “Exclusive”

On Prime Day 2019, the biggest winners were known brands and Amazon devices, as Amazon-owned private label brands took a back seat, according to Marketplace Pulse research. Over a million products were available with a Prime Day deal, but as competing retailers like Walmart and Target launched their shopping events, Amazon shifted focus to exclusive products and new product launches.

Number of AmazonBasics Best-Sellers up Fifty Percent in a Year

Number of AmazonBasics Best-Sellers up Fifty Percent in a Year

The number of AmazonBasics best-sellers has grown by fifty percent in a year - from just over 700 in July 2018 to surpassing 1,000 this July. Amazon continues to launch new products, validate demand for them, and stop selling those which fail to attract customers.

The Last Surviving Amazon Resellers

The Last Surviving Amazon Resellers

Less than 24% of the top Amazon third-party sellers are large resellers, each representing hundreds of brands on Amazon. Their share of the top sellers has been decreasing by two percentage points a year - down from 26% in 2018, 29% in 2017, and 31% in 2016 - indicating the challenges of growing a reseller type business on Amazon.

Only 22% of Searches on Amazon Include a Brand Name

Only 22% of Searches on Amazon Include a Brand Name

More than three-quarters of Amazon searches are unbranded, seeking for generic products rather than name brands. Search terms highlight how Amazon shoppers' behavior is shifted from a brand-driven world observed elsewhere to a needs-based decision process.

The Tyranny of Amazon Convenience

The Tyranny of Amazon Convenience

Amazon has single-handedly - and permanently - raised the bar for convenience in online shopping. However, across the digital sector, some people are asking what the long-term negatives of convenience are. This convenience driving the Amazon flywheel hides some severe issues.

Two Million Brands on Amazon

Two Million Brands on Amazon

There are close to two million different brands on Amazon. Every second it gets bombarded with new brands, new (often) fake reviews, and new sellers. In all that noise, it tries to find products consumers would like.

Amazon vs. Walmart One-Day Delivery

Amazon vs. Walmart One-Day Delivery

Walmart one-day delivery is available for 130,000 products in four cities: Phoenix, Las Vegas, San Diego, and Los Angeles. Ten million products are available on Amazon one-day delivery, in a lot more cities than four.

Target Put Stores at the Center of Fulfillment Strategy

Target Put Stores at the Center of Fulfillment Strategy

Target reported e-commerce sales growth of 42% in the first quarter of 2019, almost all of which can be attributed to its stores - Target’s stores handled more than 80% of the first quarter e-commerce volume. What is more, same-day fulfillment services (Order Pick Up, Drive Up and Shipt) drove more than half of the company’s e-commerce sales growth and were all shipped directly from stores.

Data

Data

We have developed a technology platform that monitors millions of data points on e-commerce marketplaces.

Research

Research

Our software parses unstructured and semi-structured data sources and programatically extracts the key pieces of structured data we care about.

Analysis

Analysis

We compute, analyze and share data you can’t find anywhere else to help you predict what’s next in e-commerce.

"According to Marketplace Pulse..."

The media relies on our insights and data for their stories. We work with leading magazines, newspapers, and online publications including The Wall Street Journal, The New York Times, Bloomberg, CNBC, Reuters, Fortune magazine, and The Atlantic.

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