Chinese Sellers Are Building Brands on Amazon
More than ten thousand Chinese sellers are attending the 4th annual Amazon Global Store Seller Summit. Amazon's message in China is simple: innovate on great products, expand worldwide, and build brands. And it's working.
Amazon’s First Year in Australia
Amazon Australia is starting to gather momentum as it grows the marketplace, expands the catalog, and enables Prime shipping. They have 25,000 marketplace sellers, 100 million products, and have doubled website traffic.
Amazon Marketplace Is the Largest Online Retailer
The largest online retailer in the US is not Amazon, but the Amazon Marketplace. Made up of millions of sellers it will account for 31.3% of total e-commerce sales this year. It's close to twice as big as Amazon itself.
The Challenge of eBay Guaranteed Delivery
According to our research of the 800 million items on eBay, 18 million are available with 3-day guaranteed delivery, 8 million are available with 2-day guaranteed delivery, and close to 2 million are available with next day 1-day guaranteed delivery.
Amazon's Apple Moment
Amazon marketplace grew to a few hundred billions of dollars in size because brands refused to sell to Amazon directly. The future of Amazon is brands represented by Amazon, an Amazon agency, or by the brand itself. The opportunity for sellers is shrinking.
Wish is a Portal to China
Wish is a mobile shopping app for customers whose first priority is low prices. The app sells a few billion dollars worth of products a year by enabling merchants to sell directly to consumers. According to our research 94% of the growing list of merchants are based in China.
Walmart Long Tail of Selection
Walmart online assortment has over 42 million products, but only 3.5 million products are sold by Walmart. The rest are by one of the over 20,000 marketplace sellers.
Ghost Retailers
"Can a restaurant succeed if it's delivery-only?" asked Neal Ungerleider of Fast Company. Well, can a retailer succeed if it's marketplace-only?
Data
We have developed a technology platform that monitors millions of data points on e-commerce marketplaces.
Research
Our software parses unstructured and semi-structured data sources and programatically extracts the key pieces of structured data we care about.
Analysis
We compute, analyze and share data you can’t find anywhere else to help you predict what’s next in e-commerce.
"According to Marketplace Pulse..."
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