Year in Review 2023
Fifteen years ago, Amazon made a bet that e-commerce is not going to change. That e-commerce of 2007 will still be the future a decade later. Jeff Bezos said, "I can't imagine that ten years from now [our customers] are going to say, 'I love Amazon, but if only they could deliver my products a little more slowly.'" As it turns out, it lasted even longer.
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Long-Time Sellers Drive Half of Amazon's 3P GMV
Amazon continues to grow its marketplace by both new sellers joining and long-time sellers staying on for years. There is no measurable fleeing by sellers crushed by changing conditions, nor is there a loss in interest by new sellers.
Shein, Temu Marketplaces With No US Sellers
Temu and Shein are the fastest-growing e-commerce marketplaces in the U.S., yet they have practically no U.S. sellers. More than half of Amazon sellers are based in China, and the two newest marketplaces are exclusively for Chinese sellers.
Marketplace Pulse Year in Review 2023
Fifteen years ago, Jeff Bezos said, "I can't imagine that ten years from now [our customers] are going to say, 'I love Amazon, but if only they could deliver my products a little more slowly.'" That is the inspiration for the sixth edition of the Year in Review.
Shein Forces Amazon To Lower Seller Fees
Amazon will lower the transaction fee it charges sellers from 17% to just 5% for under-$15 apparel items as it faces Shein's competition.
Ten Years of Amazon Drones
Ten years after Jeff Bezos promised half-hour shipping with Amazon drones, the company has made zero drone deliveries. But it now delivers billions of packages yearly using good-old delivery trucks.
US E-Commerce to Exceed $1.1 Trillion in 2023
E-commerce sales in the U.S. are on target to exceed $1.1 trillion in 2023. But it will be the slowest year of growth since the 2009 recession.
Amazon Launches Shopify App for Buy With Prime
Buy with Prime app for Shopify is now available to all merchants. The previously invite-only integration is now open to all merchants who already use or want to use Amazon's fulfillment network.
Amazon Inks Partnership With Facebook and Instagram
Amazon and Meta have partnered to link Facebook and Instagram accounts with Amazon, enable on-platform commerce, and share data for ad targeting.
Data
Proprietary software parses raw data to extract critical pieces of structured data on brands, products, categories, and sellers.
Research
We analyze the data and share insights as research reports and articles.
Analysis
We believe that data is better than opinions for understanding what's next in e-commerce.
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Journalists all over the world rely on Marketplace Pulse insights and data for their stories. Marketplace Pulse works with leading magazines, newspapers, and online publications, including The Wall Street Journal, The New York Times, The Washington Post, Bloomberg, and CNBC.
