Marketplaces Year in Review 2019
In 2019, sellers on the Amazon marketplace sold $200 billion worth of products. Amazon marketplace is so large it would rank as the 50th largest economy in the world if it were its own country. Below New Zealand’s economy, but bigger than Qatar’s. The Year in Review looks at the state of marketplaces, their challenges, and makes predictions what’s to come next.
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Americans Adopting Online Grocery Shopping Faster Than Ever
Demand for online groceries has surged during the COVID-19 pandemic, and Walmart is a clear winner so far. Walmart Grocery became the number one most downloaded app in the Shopping category on the iPhone App Store. Overtaking Amazon’s, as well as other retailer’s apps.
Coronavirus Dominates Amazon Search
In March, most shoppers on Amazon looked for toilet paper, face masks, hand sanitizers, and other essentials, as well as items for working from home, at home sports equipment, and offline entertainment. However, most of the in-demand searches returned no items in stock.
Amazon Shuts Down in India Amid Lockdown
Amazon India has halted most of its operations as well as deactivated all of the nearly 600,000 marketplace sellers as much of the country is under lockdown to prevent the spread of coronavirus. The country’s 1.3 billion people are in a three-week lockdown.
Amazon’s Botched Focus on Essentials
Nearly 750,000 sellers globally and more than 250,000 sellers on the U.S. marketplace use the Fulfillment by Amazon (FBA) service. Amazon's attempt to prioritize items that are the highest priority for shoppers during the Covid-19 pandemic has sparked panic among those businesses.
Coronavirus Brought Back Flaws in Amazon Marketplace
Thousands of new sellers have joined the Amazon marketplace to disappoint shoppers looking for face masks, hand sanitizers, and other essential items. Tens of thousands of negative seller reviews are flooding in as shoppers complain about price gauging, low quality, canceled orders, and not receiving orders after weeks of waiting.
Chinese Sellers Flock to Amazon As Factories Recover
More than half of new sellers on Amazon in March were from China, an all-time high. Every year, February sees the smallest number of new Chinese sellers due to the Chinese New Year virtually shutting down the country for two weeks. In March, growth resumes, and so far in 2020, it is setting new records.
Amazon Coronavirus Index
The Amazon Coronavirus Index tracks the popularity of items like face masks, wipes, medical gloves, soap, hand sanitizers, toilet paper, paper towels, and emergency food on Amazon. Nearly 40% of e-commerce spending in the US happens on Amazon; thus, shopping trends on the site are indicative of the overall consumer trends. For the last two weeks, coronavirus-related shopping has overtaken e-commerce.
Amazon Launches in the Netherlands
Amazon launched in the Netherlands on Tuesday, March 10th. Over a thousand local retailers joined the marketplace already, and more than thirty thousand worldwide sellers in total were present at the launch. The company is leveraging its other European marketplaces as well as existing fulfillment infrastructure to kickstart the Amazon Netherlands launch faster than any other previous new market.
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