Walmart's marketplace reached 150,000 active sellers as new sellers joining the platform continue to accelerate, attracted by growing GMV.
Two-thirds of top Walmart marketplace sellers use WFS, a fulfillment service Walmart launched less than five years ago.
Temu has started onboarding U.S. and European brands to its marketplace. Its challenge is that most brands don't want to be in the same shopping cart with Temu.
E-commerce growth is slowing again, but not because shoppers are returning to physical stores. Online shopping accounted for 51 cents of every new dollar spent in retail.
Amazon took advantage of tax laws that allowed online retailers to avoid collecting sales tax to create a pricing advantage. Now, Temu has a pricing advantage created by not paying customs duties and/or taxes.
"As of 2023, Google estimates that Amazon's revenues are larger than Google's in retail advertising," according to Google's testimony in the DOJ vs. Google court ruling.
Competition from Shein and Temu forced Amazon to lower fees, enabling sellers to lower prices, which, in turn, led to shoppers buying more items on Amazon.
Most American Amazon sellers stick to selling in the U.S. Despite Amazon's attempts to foster cross-border e-commerce, less than 1% sell outside the continent.
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