eBay reported $21.5 billion in GMV in Q1, down -4% year-over-year from $22.5 billion on an as-reported basis and -1% on a foreign exchange (FX) neutral basis. Further, for the last four quarters, sold-item growth was 0% – zero percent.
The anecdote answer to the question “How do you feel about the data you’re getting from Amazon?” is “What data?” Brands and merchants often critique Amazon for the lack of data available. However, the limited data it does provide is enough to reverse engineer the supply and demand matrix.
After a decade of trying Amazon is giving up on the one market it failed to grow. However, while Amazon struggled to grow, not only has China e-commerce exploded in growth, so has the number of successful businesses from China selling through Amazon.
The biggest challenge for Amazon for decades to come is making the marketplace customer-obsessed. Today, in some categories even increasingly, it is abuse-obsessed.
$160 billion is how much third-party sellers sold on Amazon in 2018. An estimated $30 billion more than they did in 2017. Amazon's first-party sales amounted to $117 billion. For a total of $277 billion in gross merchandise volume.
It is comically easy to find counterfeit or otherwise infringing goods on Amazon. Luxury products from brands like Louis Vuitton, Balenciaga, or Gucci are not for sale on Amazon, but many shoppers are looking for them. Instead they find look-alike copies.
While only 8.8% of the total advertising budgets were spent on Amazon last year, 18% of retail advertising was spent on Amazon. Amazon's market share of retail advertising is estimated to grow to 23% in 2019. It will surpass Facebook then.
Brands and customers have been waiting for a solution from Amazon for years. The thing is, Amazon cannot solve counterfeits. Not without changing the fundamental structure of the marketplace it operates or slowing down its Fulfillment by Amazon (FBA) warehouses to a halt. Amazon cannot solve this because it - Amazon the company - is the bottleneck.
We have developed a technology platform that monitors millions of data points on e-commerce marketplaces.
Our software parses unstructured and semi-structured data sources and programatically extracts the key pieces of structured data we care about.
We compute, analyze and share data you can’t find anywhere else to help you predict what’s next in e-commerce.