The Evolution of Walmart.com
Walmart has grown the catalog and has built the marketplace, the challenge now is to offer free nationwide two-day shipping. Amazon has made its Prime program the gold standard for all other online retailers. For Walmart too.
Of Course Amazon Launched a Sleeping Mattress
Three reasons why Amazon got into the bed-in-a-box business: "mattress" is the 42nd most searched term on Amazon, best selling mattresses on Amazon are brandless, mattress as a product is hard to differentiate on.
Amazon Growing Past Books
When Amazon started to focus more on retail, books got pushed down the priority list. Especially books sold by the marketplace. Books sales are growing, but their share of the total sales on Amazon is decreasing.
Benchmarking AmazonBasics
According to our research AmazonBasics' products are increasingly outperforming competition. Both rising closer to the top in the best sellers list and also launching more best selling products.
Rapidly Growing Amazon India
It took four years for Amazon in India to grow the marketplace from zero to 200,000 sellers. But just over a year to double from 200,000 to 400,000 sellers.
Advertising Disrupting Amazon
If search on Amazon always returned the best product no one would click on advertising. Think about that.
Amazon’s Missing Emotion
On the one hand, shoppers want to connect with brands, they want emotive discovery experience and brands that speak to their values. At the same time they want convenience and unlimited choice, which for most is Amazon.
The Prime Effect on Amazon Marketplace
9 out of 10 top sellers on Amazon now offer Prime for at least one product. Sellers choose to store inventory in FBA not because it is more convenient or cheaper than the alternatives. They do so because it unlocks access to more shoppers on Amazon.
Data
We have developed a technology platform that monitors millions of data points on e-commerce marketplaces.
Research
Our software parses unstructured and semi-structured data sources and programatically extracts the key pieces of structured data we care about.
Analysis
We compute, analyze and share data you can’t find anywhere else to help you predict what’s next in e-commerce.
"According to Marketplace Pulse..."
The media relies on our insights and data for their stories. We work with the leading magazines, newspapers, and online publications including The Wall Street Journal, Fortune magazine, Bloomberg, CNBC, Reuters, Inc. magazine, and The Atlantic.
