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"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

Top Amazon executives travel to China to lure sellers in an annual summit

Third-party sellers account for over half of Amazon’s sales. The company doesn’t disclose how many sellers on its platform are from China. In an online post in Chinese, the company claims it has helped over “several hundred thousand Chinese sellers” to sell globally. Thirty-six percent of the active sellers on Amazon U.S. are from China, according to Marketplace Pulse research.

Yahoo Finance
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Bots Behaving Badly: Third-Party Amazon Sellers Design Problem Products by Algorithm

The Amazon Marketplace is home to a collection of sellers that list an infinite number of derivatives and varieties of a basic product, using algorithms to create combinations in the hopes that one of them will attract a lone buyer looking for an obscure niche item. Juozas Kaziukėnas, founder of Marketplace Pulse, a company that analyzes e-commerce, told Cheddar that oftentimes, these sellers do not carry any inventory at all, instead creating the products only when they're ordered. The practice is common for items like mugs, T-shirts, PopSockets, and anything else printable.

"Since these products, in reality, do not exist. There can be an infinite amount of them," said Kaziukėnas.

"There's virtually no cost in hosting a product on Amazon," said Kaziukėnas. "It costs the same whether you have one product or 100 million products."

Kaziukėnas says the problem is unlikely to go away any time soon ー much to Amazon's chagrin. While Amazon also deploys its own algorithm designed to filter offensive images, it too lacks the contextual awareness needed to catch a product like that before it reaches the Marketplace. "These products were for sale on Amazon for months before anyone noticed, so it took an actual expert in the field, the Auschwitz Twitter account, to actually know the issue and point it out to Amazon," said Kaziukėnas.

"As much as Amazon is to blame, they're also [faced] with policing hundreds of millions of products created on Amazon every day," said Kaziukėnas. "These issues are inevitably going to happen again."

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‘Still an area that needs to be proven’: Amazon is slowly incorporating live video into big shopping days

Juozas Kaziukėnas, CEO of research firm Marketplace Pulse, said that Amazon’s livestream has few bells and whistles to encourage viewers to watch the livestream for more than a few seconds. The livestream mostly features Amazon’s own hosts demoing products, and does not feature influencers from other popular platforms like YouTube or Instagram, or celebrities.

“Amazon has tens of thousands of deals running at any given point at time, and it can be heard to find them,” Kaziukėnas said. “I think it would be much more impactful if Amazon’s livestream was available on YouTube, or on some TV channels, or on Amazon Prime video channels.”

Modern Retail
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Amazon Tests Cheap Warehouses to Make Cyber Monday Snafu-Free

“Amazon is trying to figure out how to provide a logistics service merchants will pay for and not end up with warehouses full of items no one is buying,” says Juozas Kaziukenas, founder of New York e-commerce research firm Marketplace Pulse. “Many sellers are inexperienced in handling this and lose serious money on fees.”

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Ad business a boon for Amazon but a turn-off for shoppers

Holiday shoppers may notice more of them: In September, Amazon began putting three sponsored ads at the top of its search results, up from two, according to Marketplace Pulse, a market research firm that focuses on Amazon and other online marketplaces.

Associated Press News
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Her Amazon Purchases Are Real. The Reviews Are Fake.

Amazon reported that in 2018, customers spent $160 billion on items from third-party sellers — 58% of all sales on the site. More than 1 million sellers joined Amazon marketplaces around the world that year, according to e-commerce data firm Marketplace Pulse.

BuzzFeed News
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From Shenzhen to Sheffield: the journey of fake reviews

Shenzhen is home to 32% of the third-party Chinese sellers on Amazon, according to research by Marketplace Pulse, which analysed location data for more than 250,000 sellers.

The number of Chinese businesses selling through Amazon Marketplace is increasing steadily, too. In the UK alone, Chinese sellers represented 36% of the top 10,000 sellers in September 2019, up from 30% the previous year.

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Nike’s Amazon departure highlights bubbling brand tensions

When Nike opted to have a curated presence on Amazon in 2017, said Marketplace Pulse founder Juozas Kaziukėnas, it gave a signal to other brands that they should probably also participate. “Now that it didn’t work,” he said, “it ends up being the opposite example — these big brands can choose to not sell on Amazon.”

But, said Kaziukėnas, the problem never got any better; “Shopping for Nike products on Amazon was terrible five years and is a terrible experience today,” he said.

Modern Retail
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