Still, six months later, the amount of products available through Target+ remains limited. According to research firm Marketplace Pulse, just 55 brands are selling through Target+ today, compared to 30 when the marketplace was first announced. E-commerce research firm Marketplace Pulse found that there are about 115,000 products available for sale through Target+, compared to nearly 40 million through Walmart’s marketplace. (According to Target, there are more than 115,000 products available for sale through Target+, though the company declined to share an exact number of brands or products).
“It’s a pretty eclectic mix of smaller brands,” Juozas Kaziukėnas, CEO of Marketplace Pulse said. Brands that are listed as selling through Target+ include electronics manufacturer Skullcandy, athletic apparel brand Mizuno, and children’s toy company Hasbro.