Frustrated Amazon shoppers vent at record levels
Amazon shoppers are fed up with those third-party sellers on the site at levels rarely, if ever, seen, according to data culled by Juozas Kaziukenas, chief executive of e-commerce research firm Marketplace Pulse. Shoppers, who can register opinions about the service received from third-party merchants as negative, neutral or positive, are clicking “negative” at the highest levels Kaziukenas has ever recorded.
“How much it broke and how quickly it broke is much larger than people realize,” he said.
More than 11 percent of reviews left for sellers in the past 30 days are negative. That’s nearly twice the level of frustration vented by shoppers regarding Amazon’s third-party sellers during the holidays, when customer anxieties spike over not getting presents on time, Kaziukenas said.
Kaziukenas has seen that sort of frustration mount. Of the 913,000 seller reviews left worldwide in the 30 days that ended May 18, shoppers clicked “negative” 11 percent of the time, up from 6 percent of the 350,000 reviews a year earlier. Even during the holiday season, negative reviews rarely top 7 percent, according to Kaziukenas’s data.