According to a report by the research firm Marketplace Pulse, this year’s Prime Day discounted 1.3 million products with average discounts of 25 to 30 percent. Compared with previous years, there was much more emphasis on exclusive deals on Amazon and products — particularly consumer electronics — sold by Amazon rather than third-party sellers.
Marketplace Pulse’s founder Juozas Kaziukėnas said the story of the camera equipment so captivated the public because people hope that they, too, will be able to find such an inconceivable discount. There’s an additional allure, too — that of the general public taking on a tech behemoth and winning.
“When the mistake is on Amazon, there’s definitely a sense of ‘[the buyer] deserves this; they’re such a big company,’” Kaziukėnas said.