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Journalists all over the world rely on Marketplace Pulse insights and data for their stories. Marketplace Pulse works with leading magazines, newspapers, and online publications, including The Wall Street Journal, The New York Times, The Washington Post, Bloomberg, and CNBC.

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Modern Retail

"According to Marketplace Pulse..."

Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.

Amazon Prime Day Is Past Its Prime

Walmart Inc., Target Corp., TikTok Shop, Best Buy Co. and Kohl’s Corp. all ran competing sales this year — often beginning earlier and extending longer than Prime Day, according to e-commerce intelligence company Marketplace Pulse.

Bloomberg
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The Company that Refuses to Decouple

“The idea that two thirds of the millions of products on Walmart’s site could be produced in America is just a fantasy,” says Ben Donovan, an analyst with Marketplace Pulse, which tracks e-commerce data.

Learning from Amazon, Walmart also opened its e-commerce platform to international sellers in 2021. Four years later, China-based vendors account for one-third of the 200,000 active sellers on Walmart’s online marketplace. “A third-party marketplace alleviates a lot of those pressures because the responsibility of tariffs is not on Walmart, but on the third-party seller,” Donovan says.

The Wire China
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Why Amazon’s Move Into Rural America Won’t Cut Walmart’s Retail Lead

While Amazon takes the lead in general merchandise purchases, accounting for some 73% of gross merchandise value, Walmart is catching up. Speaking at a recent Oppenheimer investor conference, CFO John David Rainey shared that about half of its GMV growth in general merchandise has been from its marketplace business.

Overall Walmart’s marketplace revenues grew 34% in the last fiscal year and Marketplace Pulse estimates there are 150,000 sellers on the platform.

Forbes
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Tariffs could benefit Chinese firms the most: report

Citing comments from Amazon CEO Andy Jassy, Donovan explained that US sellers sourcing from Chinese manufacturers often have to deal with intermediary suppliers, whereas Chinese firms are selling directly to US consumers, and so have “a significantly lower baseline” when it comes to cost.

The backdrop for this situation, he added, is that Chinese sellers have steadily gained market share on Amazon’s marketplace, surpassing the 50% threshold in January as US sellers fell to about 45%, per a report from Marketplace Pulse.

Retail Brew
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Tariffs probably won't help U.S. Amazon sellers

"Despite promises that tariffs will help American businesses, historical evidence shows they simply make products more expensive for American consumers while failing to shift market share to domestic sellers," said Ben Donovan, analyst at e-commerce consultancy Marketplace Pulse.

Chinese sellers overtook Americans on Amazon in 2024, accounting for more than half of top 10,000 sellers by revenue, according to Marketplace Pulse.

On Walmart Marketplace, Chinese sellers now account for around 28% of active merchants, up from less than 1% at the start of 2021, Marketplace Pulse said.

Consumer Affairs
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The number of China-based sellers on Walmart’s third-party marketplace has skyrocketed

Chinese sellers now represent 28% of all active third-party sellers on Walmart, according to Marketplace Pulse. "They are trying to replicate as many of the routes to growth as Amazon has modeled," Ben Donovan, insights lead for Marketplace Pulse, told Modern Retail. "That was a big part of [Amazon's] strategy to open up the selection, to really court Chinese sellers and invite them to be a main part of the platform.”

Modern Retail
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Who are you really buying from online?

The number of Chinese businesses selling through Amazon Marketplace has steadily risen, many based in the electronics hub Shenzhen. In the UK they made up 39% of the top 10,000 sellers in December, up from 20% eight years ago, according to Marketplace Pulse, an e-commerce research firm.

Which?
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Why Chinese Ecommerce Ad Budgets Hang In The Balance

Last year, Chinese third-party sellers became an outright majority of all sellers on Amazon, and they dominate the top sellers list, according to Marketplace Pulse data. Walmart’s third-party marketplace is now made up of 30% Chinese seller accounts, up from 20% a year ago.

AdExchanger
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TikTok is banned but still alive. How?

China’s Xiaomi, the world’s third-largest smartphone maker, and electric vehicle powerhouse BYD have focused on the rest of the world outside the United States. The United States is probably the largest market for Temu but “just barely,” said Juozas Kaziukenas, founder of the e-commerce research firm Marketplace Pulse.

Washington Post
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Brands are among the ‘TikTok refugees’ flocking to RedNote

As such, RedNote is probably just a cultural blip, at least where brands are concerned, according to Juozas Kaziukėnas, founder of Marketplace Pulse.

“RedNote is a blink of a moment, like a small, knee-jerk reaction thing,” he said. “It’s not going to be the place for TikTok users to go and somehow continue doing their thing.”

Modern Retail
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