Journalists all over the world rely on Marketplace Pulse insights and data for their stories. Marketplace Pulse works with leading magazines, newspapers, and online publications, including The Wall Street Journal, The New York Times, The Washington Post, Bloomberg, and CNBC.
Journalists all over the globe rely on our insights and data for their stories. Here are some of the most recent articles Marketplace Pulse was featured in.
“It’s a slow start, it’s a small start. And I think it will be a while to see what it goes up into becoming,” Juozas Kaziukėnas, founder and CEO of Marketplace Pulse said. He added that reports of TikTok facing a similar issue with U.S. merchants is testimony that Shein will struggle to onboard sellers in the US.
"You can imagine a scenario where a customer is getting their keys to drive to a dollar store and Temu throws off a notification in the app, they buy something immediately, and then they're like: 'Okay, I've spent my money on that, I'm not gonna go to a dollar store,'" Juozas Kaziukėnas, CEO of e-commerce intelligence company Marketplace Pulse, told Insider.
Juozas Kaziukėnas, who runs the research firm Marketplace Pulse, describes Temu as emblematic of a long-coming change in e-commerce. “‘Made in China’ cut out domestic manufacturing,” he writes. “‘Sold by China’ cut out domestic sellers. ‘Marketed by China’ is cutting out domestic retailers.”
“There’s a ‘Game of Thrones’ vibe around this entire industry,” said Juozas Kaziukenas, founder and chief executive officer of Marketplace Pulse, which monitors online sales and tracked the aggregators’ emergence. “There’s a lot of pride in these negotiations, like which company gets to keep the name and who will be CEO.”
The $16 billion that flowed into the nascent industry went to about 60 firms, according to Marketplace Pulse.
“There’s absolutely no way Temu runs a profitable retail business,” said Juozas Kaziukenas, founder of e-commerce research company Marketplace Pulse. “They are effectively buying market share and hoping in the years to come that market share will stick.”
“They’re doing the same thing every other retailer has done over the past few years, which is expanding their selection through the marketplace,” said Marketplace Pulse’s Kaziukėnas. “They seem to be looking to expand to include merchandise from many other sellers. And in this case, specifically, they seem to be interested in adding U.S.- based sellers and brands to their otherwise mostly China-based selection,” he added.
“I think the challenge with labels, in general, is that Amazon has many of them and for many different things,” Juozas Kaziukėnas CEO of Marketplace Pulse told Modern Retail. “It is overwhelming to notice many of the different things Amazon shows about the product from the best seller badge to all the other badges as well as this new call out about the high return rate,” he added. “I struggle to see many consumers noticing it.”
The new warning label follows another tag released by Amazon earlier this month that publicly displays approximately how many units of a product have been sold.
Rather than curate or recommend products to make the experience better for the customer, Amazon has turned most of its site over to advertising, said Juozas Kaziukėnas from e-commerce research site Marketplace Pulse. That’s been incredibly lucrative for Amazon — its advertising business is now growing faster than Amazon Web Services — but isn’t particularly appealing for customers.
“It has so little meaningful competition it doesn’t feel forced to innovate,” Kaziukėnas said.
“Temu entering the U.S. only a few months ago is perhaps the most aggressive marketing approach yet and it shows how much demand is still out there for these types of offerings,” said Juozas Kaziukenas, founder and chief executive of Marketplace Pulse, which analyzes e-commerce marketplaces. He noted that many retailers are hoping to replicate the success of Shein, which has been raking in downloads and consistently hovers near the top of the most-downloaded list of apps.
Shein has been building teams in some countries to manage localized initiatives, said Juozas Kaziukėnas CEO of Marketplace Pulse. “In Argentina, that’s onboarding local brands. In the U.S., that’s managing U.S. warehouses and other tasks. In Turkey, that’s managing local manufacturing,” he wrote in an emailed response.
Goldberg said both companies have grown quickly through aggressive investment in digital marketing and social commerce. “And so you’ll see both of them hiring a lot of people around influencer marketing and social commerce,” he added.
“They seem to be on a path of extremely aggressive consumer acquisition, trying to get as many users as quickly as they can,” said Juozas Kaziukėnas, founder and CEO of Marketplace Pulse. “And the Super Bowl ad seems to be the latest effort — almost like a coming out party — where they elevated their marketing efforts beyond Facebook ads, Instagram ads, beyond user referrals to now trying to reach a wide audience.”
Though expensive, Kaziukėnas sees the Super Bowl ad as a more ephemeral stunt. “This is not going to be a make-it-or-break-it moment for Temu. But, if anything, it shows this sort of willingness and boldness in their marketing to really go from zero to 100 just in a matter of months,” said Kaziukėnas.
The Super Bowl ad comes after months of steady growth for the platform, which is linked to one of China’s top retail sites. It was the most downloaded shopping app in the country as of October, surpassing the likes of Amazon, Target and Walmart, according to Marketplace Pulse.
Der Konzern lässt sich für diese Nur-ein-Stopp-Stellung von Anbietern bezahlen; einer Studie von Marketplace Pulse zufolge können diese Gebühren mehr als 50 Prozent des Gesamtpreises ausmachen. Die Analysefirma hat Daten seit 2016 ausgewertet und dabei festgestellt, dass der Prozentsatz der Gebühren für die knapp zwei Millionen mittelständischer Unternehmen im Jahr 2022 auf durchschnittlich 51,8 angestiegen ist. Im Jahr davor waren es 48 Prozent, 2016 nur 35,2 Prozent. "Für die kleineren Unternehmen wird es immer schwieriger, profitabel zu sein, weil diese Gebühren einen immer größeren Prozentsatz ausmachen", sagt Marketplace-Chef Juozas Kaziukenas.
The cost of selling on Amazon has continued to increase, according to a new study from Marketplace Pulse.
"Amazon is pocketing more than 50% of sellers' revenue - up from 40% five years ago," the e-commerce analytics firm wrote in a blog post on Monday.
“Temu and Shein are disrupting the boring U.S. e-commerce market more than anyone else,” said Juozas Kaziukenas, founder of the e-commerce research firm Marketplace Pulse. “Look at the rest of the top 100 apps — they’ve been around for 10-plus years, and what fun have they done?”
For the first time, Amazon’s average cut of each sale surpassed 50% in 2022, according to a study by Marketplace Pulse, which sampled seller transactions going back to 2016.
“For these small businesses, it’s getting harder and harder to be profitable because they are spending more and more money on Amazon fees,” said Juozas Kaziukenas, Marketplace Pulse’s founder and chief executive officer. “Amazon might be tempted to keep increasing fees because it’s in a tough spot, but you have to reach some kind of equilibrium.”
Boosted Commerce has raised $380 million in outside funding to date, according to Marketplace Pulse.
It’s a lot of power for one firm to have. E-commerce analyst Juozas Kaziukėnas, founder of Marketplace Pulse, has highlighted growing concerns in the country about Amazon’s dominance and trajectory, including an editorial in the People’s Daily critical of the company’s e-commerce “chokehold.” (The article is available in translation here.)
In 2021, Chinese sellers account for a substantial percentage of overall vendors on Amazon. According to the e-commerce research firm Marketplace Pulse, China-based sellers represented 75 percent of new sellers on Amazon in January 2021. In 2021, 38 percent of the top-selling brands on Amazon are based in China.