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“I don’t think anything like this has ever happened before with any part of Amazon,” said Juozas Kaziukenas, chief executive of Marketplace Pulse, an e-commerce analytics firm. “It would be much harder to have a strike on Amazon itself, just because there are so many sellers there and they are not part of an organized community.”

He added, “Whoever owns the platform owns the power. As a seller you are a small module in a massively complicated system. If a thousand of you say you will not do something anymore, 2,000 others will replace you. This is the harsh reality of being a seller.”

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The top seller lists were provided by ecommerce intelligence firm Marketplace Pulse in October 2018.

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Amazon wächst rapide, das hat auch ein Wachstum bei den Händlerzahlen zur Folge. Die Analysten von Marketplace Pulse haben die Händler-Neuanmeldungen des zurückliegenden Jahres beobachtet und weltweit über eine Million neue Verkäufer gezählt. Die drittgrößte Anzahl an Neuanmeldungen entfällt dabei auf den deutschen Marktplatz.

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Amazon Marketplace is growing fast worldwide. In one year’s time, there are one million new sellers on the Amazon marketplaces across the globe. Many new sellers are Chinese. In Europe for example, 40 percent of new sellers are based in China. What’s interesting about the data provided by Marketplace Pulse, is that it’s very clear China is dominating the statistics, as most of the new sellers are based in either China or Hong Kong.

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More than 90 percent of the 43 million products for sale on Walmart’s site are third-party items, according to data tracker Marketplace Pulse. Those merchants will bear the additional costs for the faster delivery.

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Juozas Kaziukenas, an e-commerce analyst and founder of Marketplace Pulse, said the 1000 messages in question was a “tiny” amount given the size of these global marketplaces. “At best that would have gotten Amazon 10, 20 … 50 new sellers?” he told The New Daily. “Amazon worldwide gets two new sellers to join every minute. Amazon Australia has roughly 500 sellers join every week. By our count, there are more than two million eBay sellers from both Australia and worldwide that have made their products available to Australian customers on eBay.com.au. By comparison, Amazon Australia is just about to pass 23,000 sellers.”

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Jewelry is, after all, an emotional product, and a recent post on Marketplace Pulse argued that Amazon never got the hang of emotional selling.

“There is a difference between shopping for toilet paper and beauty products,” writes Juozas Kaziukėnas. “One is transactional commerce, the other requires emotion. Many then would argue that Amazon is missing this. They do transactional commerce well but have no capacity for emotional brands.”

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The e-tailer's private label approach arguably began with AmazonBasics and Amazon Elements goods. In fact, while Amazon continues to beef up its brand stable, AmazonBasics continues to outperform all of them combined, according to research from Marketplace Pulse.

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But the bigger ambition may be in becoming a massive retail juggernaut that can handle everything from manufacturing and storage to storefront and delivery, according to Juozas Kaziukenas, who runs the e-commerce research firm Marketplace Pulse.

"Amazon ultimately wants to build a retail cloud — think AWS but for retail," Kaziukenas said. "Amazon in the future will be an infrastructure provider for all retail supply chain steps."

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Marketplace Pulse figures showed Amazon marketplace grew by over a million sellers last year, with over five million in total and sales of $118.57 billion. eBay serves more people with 25 million sellers and 175 million shoppers. But it is consumer activity was lower, with $88.4 billion.

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