Juozas Kaziukenas, the chief executive of Marketplace Pulse, an e-commerce research firm, estimates that Marketplace sellers moved more than $300 billion of product in 2020 — a figure that would make Amazon Marketplace, in his words, “the 42nd largest economy in the world by GDP. ” (As of 2021, Marketplace accounts for more than half of products sold on Amazon.com and is growing at a faster rate than Amazon’s own retail business, according to the company.)
That billion dollars raises other prospects, however. “Once you raise this level of capital, the only acceptable outcome is some sort of exit,” said Mr. Kaziukenas, of Marketplace Pulse. Indeed, Mr. Silberstein said, attempting to take the company public is, at this point, “an inevitability.” Competition is fierce. Prices for some listings are crossing into speculative territory and raising concerns about something of a mini-bubble for Amazon listings.
“It’s not peaking yet,” said Mr. Kaziukenas. “I think the peak is going to be when some of these aggregators start to fail.”