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“It’s a no-brainer,” said Juozas Kaziukenas, founder of data tracker Marketplace Pulse. “They give up some revenue, but it buys them sales instead.”

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3.300 neue Verkäufer kommen täglich bei Amazon Marketplace dazu. Laut einer kürzlich veröffentlichten Studie der US-E-Commerce-Analytics-Plattform Marketplace Pulse gibt es aktuell rund 2,8 Millionen aktive Verkäufer, die auf der Plattform Handel treiben. Das Unternehmen hat die letzten tausend Tage, also den Zeitraum über fast drei Jahre, analysiert und einige interessante Ergebnisse gefunden.

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Amazon’s third-party marketplace is vast and growing by the day. According to a new report from Marketplace Pulse, an e-commerce analytics company, there are about 2.8 million active sellers currently doing business on the platform — a number that exceeds the population of Chicago.

“Often sellers become active for a day, a week, or month, but then stop,” Marketplace Pulse Founder and CEO Juozas Kaziukėnas told FN. “This is because Amazon often requires additional documentation (ID, bank statements, business license etc.) after starting selling, which they fail to produce. Or they get suspended by Amazon because of bad behavior, so they keep creating new seller accounts.”

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A new study by e-commerce analytics firm MarketPlace Pulse of the top 10,000 third-party sellers on Amazon.com revealed that US companies still dominate, though Chinese sellers account for more than a third of the marketplace. Just under half, or 47%, of the top Amazon.com sellers are based in the US, while 38% are based in China.

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Regulators may be harder to convince. Amazon’s clout is such that a fee increase of, say, 5 percent wouldn’t lead to a mass migration to eBay or another rival service, said Juozas Kaziukėnas, chief executive of e-commerce research firm Marketplace Pulse.

That is key, because judges tend to define a company as dominating a market if its customers would absorb a “non-cost justified price increase” rather than moving to a rival, said Herb Hovenkamp, an antitrust professor at the University of Pennsylvania Law School.

Kaziukėnas believes Amazon’s reach would lead sellers to pass on those costs or eat them.

“The whole industry is locked into Amazon dominance,” Kaziukėnas said.

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“If you define Amazon as a monopoly in online retail, then you could argue that what they're doing, looking at the data on the platform, should not be done,” said Juozas Kaziukenas, founder of Marketplace Pulse. “So ultimately, it depends on your definition of does Amazon have monopoly power?”

This year, Marketplace Pulse research finds Amazon’s pace of launching new brands has slowed down, but it’s still introducing new products underneath existing brands like AmazonBasics. It has also made more efforts to attract outside brands to list exclusively on Amazon.

“Launching a brand and figuring out what consumers might want is one thing, and actually making that brand desirable is completely different,” said Kaziukenas.

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“It’s a multi-dimensional chicken-and-egg problem,” said Juozas Kaziukenas, the CEO of retail data analytics firm Marketplace Pulse.

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“Amazon has been critiqued for not making full use of the Whole Foods acquisition, and this is about to change that,” says Juozas Kaziukenas, founder of New York e-commerce research firm Marketplace Pulse. “Having local stores act as two-hour delivery hubs is exactly why Amazon acquired the company.”

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The company sells over 10,000 products under its own brands, according to research firm Marketplace Pulse, ranging from everyday goods such as AmazonBasics batteries and Presto paper towels, to clothing such as Lark & Ro dresses.

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Walmart’s fulfillment service is “exactly what they should be doing,” Juozas Kaziukenas, founder of data tracker Marketplace Pulse, said.

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