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Analysis by US firm Marketplace Pulse identified 36 third-party sellers on Amazon Australia that appeared to be scammers, having attracted more than 50 per cent negative feedback.

Marketplace Pulse founder Juozas Kaziukėnas said Amazon scams flooded the US site in 2017 and evidence showed the scammers were now targeting Australian consumers.

“There is a growing number of (Amazon Australia third-party) sellers who have now dozens of negative reviews and not a single positive review,” he said.

“It’s clearly a thing that has happened recently and now is becoming more common in Australia. This behaviour is apparent on all Amazon country sites and Australia is the latest one to join.”

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Mal chinesische Online-Händler auf dem wichtigsten Marktplatz Amazon.com in der Überzahl, schreibt Joe Kaziukenas, Gründer von Marketplace Pulse. Unter den 10.000 Top Sellern auf Amazon sind 49 Prozent in China beheimatet und nur 47 Prozent in den USA. Die Zahl der chinesische Händler ist in einem Jahr um elf Prozent gestiegen.

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Padelford and other company executives will tell you Shopify is “arming the rebels,” both a boast about the company’s focus on small, independent business, and a dig at Amazon, the truly dominant force in online shopping, which boasts a marketplace with more than 8 million sellers and captures a third of all e-commerce sales.

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Recent numbers show Jet’s traffic have plummeted; monthly visits declined over 80% since December 2018, according to Marketplace Pulse, and were down 95.7% from 2016.

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"While the rest of the market is growing, eBay is shrinking," Marketplace Pulse wrote in a recent report.

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“Amazon’s fight against Honey while letting a dozen other tools go on is confusing,” said Juozas Kaziukenas, founder of New York e-commerce research firm Marketplace Pulse. “I don’t buy their security risk message. They just want Honey and PayPal to be squashed.”

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But most of Amazon's searches may have a characteristic that makes them very valuable for advertisers, as well as for two important aspects of its retail business. 78% of Amazon searches are unbranded, according to an analysis by Marketplace Pulse.

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The move is part of Amazon's broader efforts to grow the amount of customer feedback and engagement on its site, according to Juozas Kaziukenas, the CEO of Marketplace Pulse.

Amazon introduced a new ratings system last year that allows shoppers to leave a star rating without a written review. It has also recently expanded its Vine program, which connects top reviewers with sellers that give out free products, to third-party merchants and launched a new "request a review" button for the sellers.

All of this is resulting in a higher number of customer reviews for every product on Amazon, Kaziukenas said. It's also likely going to generate more positive ratings because stars without a written review are easier to leave, he said.

"Amazon is on a mission to have more products with more reviews," Kaziukenas said.

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Amazon declined to comment on AliExpress’s move to open its platform to local sellers. The U.S. company is the largest online shopping marketplace in its five main European markets: Britain, France, Germany, Italy and Spain, according to e-commerce analyst Marketplace Pulse.

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That could change this year, according to Juozas Kaziukenas, CEO of Marketplace Pulse. Amazon will likely add more international sellers, and more US sellers will find it easy to sell in overseas markets too, he says, as the company's logistics capacity expands to other countries. Within this year, he predicts, Amazon could launch one-day shipping in at least one of its largest overseas marketplaces.

"The marketplace will grow in 2020, but more importantly it will change around how many merchants are selling internationally, how and where they market their products, and how they handle fulfillment," Kaziukenas said.

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