Chinese retailers Temu, AliExpress and others boost U.S. marketing
“Temu entering the U.S. only a few months ago is perhaps the most aggressive marketing approach yet and it shows how much demand is still out there for these types of offerings,” said Juozas Kaziukenas, founder and chief executive of Marketplace Pulse, which analyzes e-commerce marketplaces. He noted that many retailers are hoping to replicate the success of Shein, which has been raking in downloads and consistently hovers near the top of the most-downloaded list of apps.