Shein bets on third-party marketplace, pop-ups to grow its following in the U.S.
“It’s a slow start, it’s a small start. And I think it will be a while to see what it goes up into becoming,” Juozas Kaziukėnas, founder and CEO of Marketplace Pulse said. He added that reports of TikTok facing a similar issue with U.S. merchants is testimony that Shein will struggle to onboard sellers in the US.
