Research

We have developed a technology platform that monitors millions of data points on e-commerce marketplaces.

We compute, analyze and share data you can’t find anywhere else to help you predict what’s next in e-commerce.

Amazon Marketplace

Amazon

Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.

Top 100

Top marketplace sellers

Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more

1,027,616

New sellers this year

So far this year 1,027,616 sellers joined the Amazon marketplace. This equals to 3,483 new sellers every day. 293,903 joined Amazon.com in the US. Learn more

38%

Sellers based in China

A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more

71%

Sellers use FBA

FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more

Electronics

Most sellers sell

17% of the top sellers on Amazon.com have their main category as Electronics. Learn more

58

Products listed by a seller

A seller using FBA on average has 58 products listed for sale, compared to 866 by those not using it. Learn more

20,000

Sellers with $1 million in sales

Number of sellers worldwide with more than $1 million in sales a year. As reported by Amazon.

140,000

Sellers with $100,000 in sales

Number of sellers worldwide with more than $100,000 in sales a year. As reported by Amazon. Learn more

100 million

Number of Prime Members

Amazon Prime is a subscription service that gives customers access to free shipping, streaming items on Amazon Music and Amazon Video and other benefits for a monthly fee of $10.99 or yearly fee of $99. Learn more

6,723,405

Feedback reviews

During the last month 6,723,405 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more

eBay Marketplace

eBay

eBay is an e-commerce company running customer-to-customer and business-to-customer marketplaces. eBay was founded in 1995 by Pierre Omidyar. The company runs eBay.com auction website. However over time eBay has transitioned towards fixed-price listings, meaning products which are sold just like on Amazon without an auction. This type of buying is now the majority of sales on eBay.

1,643,091,949

Product listings

All sellers worldwide have listed 1,643,091,949 products for sale. On average a seller has 381 products listed.

Clothing, Shoes & Accessories

Most sell

12% of top sellers have their main category as Clothing, Shoes & Accessories. Other popular categories are eBay Motors, Home & Garden, and Collectibles. Learn more

768,166

eBay Stores

Sellers with an eBay Store gain access to tools that enable them to develop their own brand and maximize sales.

Top 100

Top marketplace sellers

Top 100 eBay sellers worldwide. Learn more

United States

Most sellers based in

Among top sellers most are based in United States, representing 27% of all sellers. Other common locations include United Kingdom, China, and Germany. Learn more

California

Most US sellers based in

US sellers are mostly located in California, representing 14% of all sellers. Other common locations include Florida, New York, and Texas. These four biggest states make up 36% of US sellers. Learn more

18%

Sellers based in China

Big part of international sellers are those based in China. 18% of the top sellers are based in China or Hong Kong. Learn more

54,391,057

Feedback reviews

During the last month 54,391,057 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more

282,906

Top Rated Sellers

Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 282,906 sellers have the eBay.com Top Rated Seller status. Learn more

Walmart Marketplace

Walmart

In 2009, Walmart launched Walmart Marketplace. Products from retailers are displayed alongside Walmart’s own inventory and are called out as Walmart Marketplace items, with the seller’s name displayed on the items. While initially requiring an invite, in 2016 they made it easier to join the marketplace in hopes to accelerate its growth.

41,907,040

Number of products

Walmart.com assortment has 41,907,040 products for sale by Walmart itself and by the marketplace. Learn more

Home

Biggest department

Most products are sold in Home department. Other popular departments are Books, Electronics, and Auto & Tires. Learn more

1,986,913

Two-Day Shipping products

Products with free Two-Day Shipping available. Free on orders of $35 or more. Learn more

20,939

Number of sellers

Walmart marketplace has 20,939 sellers.

4,026

New sellers this year

So far this year 4,026 new sellers have joined the marketplace, of which 2,036 joined during the last month. Learn more

2,981

Products listed by a seller

On average a seller has 2,981 products listed for sale.

Etsy Marketplace

Etsy

Etsy is a marketplace launched in 2005 focused on handmade and vintage items and supplies, as well as unique factory-manufactured items. Etsy went public on April 16, 2015. Uniquely Etsy has sellers and buyers from most countries in the world. Key markets is the US and UK, Canada, Australia, France, and Germany.

58,288,645

Total items listed

There are 58,288,645 products are listed by all marketplace sellers. On average a seller has 46 products listed for sale.

12,815,756

Items sold in a month

During the last 30 days Etsy sellers sold 12,815,756 items.

1,242,939

Sellers with products

1,242,939 sellers have products listed for sale.

706,258

New sellers this year

So far this year 706,258 sellers joined the Etsy marketplace. This equals to 2,394 new sellers every day.

63%

Sellers based in United States

Most sellers are based in United States, representing 63% of all sellers. Other common locations include United Kingdom, Canada, and Australia. Nonetheless 37% of sellers are international. Learn more

California

Most US sellers based in

US sellers are mostly located in California, Texas, and Florida. These three biggest states make up 28% of US sellers. Learn more

89%

Selling handmade products

Etsy has three main sections in the marketplace: Handmade, Vintage, and Supplies. Handmade represents 89%, Vintage represents 0%, and Supplies represents 11% of sellers. Learn more

Home & Living

Category with most sellers

Home & Living is the top category. Other popular categories are Art & Collectibles, Jewelry, and Clothing. Learn more

1,949,744

Feedback reviews

During the last month 1,949,744 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.

Get Data-Driven Insights About Online Retail