Research
Amazon Marketplace
Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.
Top 100
Top marketplace sellers
Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more
57,583
New sellers this year
So far this year 57,583 sellers joined the Amazon marketplace. This equals to 3,199 new sellers every day. 14,464 joined Amazon.com in the US. Learn more
38%
Sellers based in China
A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more
72%
Sellers use FBA
FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more
Electronics
Most sellers sell
18% of the top sellers on Amazon.com have their main category as Electronics. Learn more
California
Most sellers based in
US sellers are mostly located in California, representing 18% of all sellers. Other common locations include New York, Florida, and Texas. These four biggest states make up 40% of US sellers. Learn more
20,000
Sellers with $1 million in sales
Number of sellers worldwide with more than $1 million in sales a year. As reported by Amazon.
140,000
Sellers with $100,000 in sales
Number of sellers worldwide with more than $100,000 in sales a year. As reported by Amazon. Learn more
100 million
Number of Prime Members
Amazon Prime is a subscription service that gives customers access to free shipping, streaming items on Amazon Music and Amazon Video and other benefits for a monthly fee of $10.99 or yearly fee of $99. Learn more
10,563,677
Feedback reviews
During the last month 10,563,677 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more
57
Products listed by a seller
A seller using FBA on average has 57 products listed for sale, compared to 705 by those not using it. Learn more
eBay Marketplace
eBay is an e-commerce company running customer-to-customer and business-to-customer marketplaces. eBay was founded in 1995 by Pierre Omidyar. The company runs eBay.com auction website. However over time eBay has transitioned towards fixed-price listings, meaning products which are sold just like on Amazon without an auction. This type of buying is now the majority of sales on eBay.
1,748,697,998
Product listings
All sellers worldwide have listed 1,748,697,998 products for sale. On average a seller has 308 products listed.
Clothing, Shoes & Accessories
Most sell
13% of top sellers have their main category as Clothing, Shoes & Accessories. Other popular categories are Home & Garden, eBay Motors, and Collectibles. Learn more
785,011
eBay Stores
Sellers with an eBay Store gain access to tools that enable them to develop their own brand and maximize sales.
Top 100
Top marketplace sellers
Top 100 eBay sellers worldwide. Learn more
United States
Most sellers based in
Among top sellers most are based in United States, representing 28% of all sellers. Other common locations include United Kingdom, China, and Germany. Learn more
California
Most US sellers based in
US sellers are mostly located in California, representing 14% of all sellers. Other common locations include Florida, New York, and Texas. These four biggest states make up 36% of US sellers. Learn more
19%
Sellers based in China
Big part of international sellers are those based in China. 19% of the top sellers are based in China or Hong Kong. Learn more
56,515,157
Feedback reviews
During the last month 56,515,157 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more
295,624
Top Rated Sellers
Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 295,624 sellers have the eBay.com Top Rated Seller status. Learn more
Walmart Marketplace
In 2009, Walmart launched Walmart Marketplace. Products from retailers are displayed alongside Walmart’s own inventory and are called out as Walmart Marketplace items, with the seller’s name displayed on the items. While initially requiring an invite, in 2016 they made it easier to join the marketplace in hopes to accelerate its growth.
40,941,372
Number of products
Walmart.com assortment has 40,941,372 products for sale by Walmart itself and by the marketplace. Learn more
Home
Biggest department
Most products are sold in Home department. Other popular departments are Books, Electronics, and Auto & Tires. Learn more
1,397,042
Two-Day Shipping products
Products with free two-day shipping option available. Learn more
22,049
Number of sellers
Walmart marketplace has 22,049 sellers.
143
New sellers this year
So far this year 143 new sellers have joined the marketplace, of which 174 joined during the last month. Learn more
2,714
Products listed by a seller
On average a seller has 2,714 products listed for sale.
Etsy Marketplace
Etsy is a marketplace launched in 2005 focused on handmade and vintage items and supplies, as well as unique factory-manufactured items. Etsy went public on April 16, 2015. Uniquely Etsy has sellers and buyers from most countries in the world. Key markets is the US and UK, Canada, Australia, France, and Germany.
60,050,846
Total items listed
There are 60,050,846 products are listed by all marketplace sellers. On average a seller has 45 products listed for sale.
12,141,612
Items sold in a month
During the last 30 days Etsy sellers sold 12,141,612 items.
1,322,087
Sellers with products
1,322,087 sellers have products listed for sale.
47,381
New sellers this year
So far this year 47,381 sellers joined the Etsy marketplace. This equals to 2,787 new sellers every day.
63%
Sellers based in United States
Most sellers are based in United States, representing 63% of all sellers. Other common locations include United Kingdom, Canada, and Australia. Nonetheless 37% of sellers are international. Learn more
California
Most US sellers based in
US sellers are mostly located in California, Texas, and Florida. These three biggest states make up 28% of US sellers. Learn more
90%
Selling handmade products
Etsy has three main sections in the marketplace: Handmade, Vintage, and Supplies. Handmade represents 90%, Vintage represents 0%, and Supplies represents 10% of sellers. Learn more
Home & Living
Category with most sellers
Home & Living is the top category. Other popular categories are Art & Collectibles, Jewelry, and Clothing. Learn more
2,542,827
Feedback reviews
During the last month 2,542,827 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.
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