Research

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Amazon Marketplace

Amazon

Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.

Top 100

Top marketplace sellers

Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more

141,945

New sellers this year

So far this year 141,945 sellers joined the Amazon marketplace. This equals to 2,896 new sellers every day. 36,474 joined Amazon.com in the US. Learn more

38%

Sellers based in China

A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more

69%

Sellers use FBA

FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more

Electronics

Most sellers sell

19% of the top sellers on Amazon.com have their main category as Electronics. Learn more

California

Most sellers based in

US sellers are mostly located in California, representing 18% of all sellers. Other common locations include New York, Florida, and Texas. These four biggest states make up 40% of US sellers. Learn more

24,000

Sellers with $1 million in sales

Number of sellers worldwide with more than $1 million in sales a year. As reported by Amazon. Learn more

200,000

Sellers with $100,000 in sales

Number of sellers worldwide with more than $100,000 in sales a year. As reported by Amazon. Learn more

100 million

Number of Prime Members

Amazon Prime is a subscription service that gives customers access to free shipping, streaming items on Amazon Music and Amazon Video and other benefits for a monthly fee of $10.99 or yearly fee of $99. Learn more

9,685,122

Feedback reviews

During the last month 9,685,122 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more

63

Products listed by a seller

A seller using FBA on average has 63 products listed for sale, compared to 443 by those not using it. Learn more

Europe

Cross-Border Sellers in Europe

Cross-border sellers from UK, Germany, France, Spain, and Italy. Learn more

eBay Marketplace

eBay

eBay is an e-commerce company running customer-to-customer and business-to-customer marketplaces. eBay was founded in 1995 by Pierre Omidyar. The company runs eBay.com auction website. However over time eBay has transitioned towards fixed-price listings, meaning products which are sold just like on Amazon without an auction. This type of buying is now the majority of sales on eBay.

1,708,286,908

Product listings

All sellers worldwide have listed 1,708,286,908 products for sale. On average a seller has 276 products listed.

Clothing, Shoes & Accessories

Most sell

12% of top sellers have their main category as Clothing, Shoes & Accessories. Other popular categories are eBay Motors, Home & Garden, and Collectibles. Learn more

788,736

eBay Stores

Sellers with an eBay Store gain access to tools that enable them to develop their own brand and maximize sales.

Top 100

Top marketplace sellers

Top 100 eBay sellers worldwide. Learn more

United States

Most sellers based in

Among top sellers most are based in United States, representing 27% of all sellers. Other common locations include United Kingdom, China, and Germany. Learn more

California

Most US sellers based in

US sellers are mostly located in California, representing 14% of all sellers. Other common locations include Florida, New York, and Texas. These four biggest states make up 36% of US sellers. Learn more

18%

Sellers based in China

Big part of international sellers are those based in China. 18% of the top sellers are based in China or Hong Kong. Learn more

55,941,211

Feedback reviews

During the last month 55,941,211 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more

297,274

Top Rated Sellers

Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 297,274 sellers have the eBay.com Top Rated Seller status. Learn more

Walmart Marketplace

Walmart

In 2009, Walmart launched Walmart Marketplace. Products from retailers are displayed alongside Walmart’s own inventory and are called out as Walmart Marketplace items, with the seller’s name displayed on the items. While initially requiring an invite, in 2016 they made it easier to join the marketplace in hopes to accelerate its growth.

41,800,215

Number of products

Walmart.com assortment has 41,800,215 products for sale by Walmart itself and by the marketplace. Learn more

Home

Biggest department

Most products are sold in Home department. Other popular departments are Books, Auto & Tires, and Home Improvement. Learn more

2,123,676

Two-Day Shipping products

Products with free two-day shipping option available. Learn more

22,365

Number of sellers

Walmart marketplace has 22,365 sellers.

456

New sellers this year

So far this year 456 new sellers have joined the marketplace, of which 303 joined during the last month. Learn more

2,744

Products listed by a seller

On average a seller has 2,744 products listed for sale.

Etsy Marketplace

Etsy

Etsy is a marketplace launched in 2005 focused on handmade and vintage items and supplies, as well as unique factory-manufactured items. Etsy went public on April 16, 2015. Uniquely Etsy has sellers and buyers from most countries in the world. Key markets is the US and UK, Canada, Australia, France, and Germany.

61,145,651

Total items listed

There are 61,145,651 products are listed by all marketplace sellers. On average a seller has 44 products listed for sale.

14,089,888

Items sold in a month

During the last 30 days Etsy sellers sold 14,089,888 items.

1,372,301

Sellers with products

1,372,301 sellers have products listed for sale.

137,312

New sellers this year

So far this year 137,312 sellers joined the Etsy marketplace. This equals to 2,802 new sellers every day.

63%

Sellers based in United States

Most sellers are based in United States, representing 63% of all sellers. Other common locations include United Kingdom, Canada, and Australia. Nonetheless 37% of sellers are international. Learn more

California

Most US sellers based in

US sellers are mostly located in California, Texas, and Florida. These three biggest states make up 28% of US sellers. Learn more

88%

Selling handmade products

Etsy has three main sections in the marketplace: Handmade, Vintage, and Supplies. Handmade represents 88%, Vintage represents 1%, and Supplies represents 11% of sellers. Learn more

Home & Living

Category with most sellers

Home & Living is the top category. Other popular categories are Art & Collectibles, Jewelry, and Clothing. Learn more

2,299,174

Feedback reviews

During the last month 2,299,174 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.

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