Research
Amazon Marketplace
Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.
Top 100
Top marketplace sellers
Top 100 Amazon marketplace sellers globally and in each local marketplace. Learn more
1,204,225
New sellers this year
So far this year 1,204,225 sellers joined the Amazon marketplace. This equals to 3,450 new sellers every day. 342,411 joined Amazon.com in the US. Learn more
38%
Sellers based in China
A growing number of sellers on the Amazon marketplace are based in China and Hong Kong. Learn more
73%
Sellers use FBA
FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder. Learn more
Clothing, Shoes & Jewelry
Most sellers sell
16% of the top sellers on Amazon.com have their main category as Clothing, Shoes & Jewelry. Learn more
California
Most sellers based in
US sellers are mostly located in California, representing 18% of all sellers. Other common locations include New York, Florida, and Texas. These four biggest states make up 40% of US sellers. Learn more
20,000
Sellers with $1 million in sales
Number of sellers worldwide with more than $1 million in sales a year. As reported by Amazon.
140,000
Sellers with $100,000 in sales
Number of sellers worldwide with more than $100,000 in sales a year. As reported by Amazon. Learn more
100 million
Number of Prime Members
Amazon Prime is a subscription service that gives customers access to free shipping, streaming items on Amazon Music and Amazon Video and other benefits for a monthly fee of $10.99 or yearly fee of $99. Learn more
10,319,306
Feedback reviews
During the last month 10,319,306 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more
57
Products listed by a seller
A seller using FBA on average has 57 products listed for sale, compared to 828 by those not using it. Learn more
eBay Marketplace
eBay is an e-commerce company running customer-to-customer and business-to-customer marketplaces. eBay was founded in 1995 by Pierre Omidyar. The company runs eBay.com auction website. However over time eBay has transitioned towards fixed-price listings, meaning products which are sold just like on Amazon without an auction. This type of buying is now the majority of sales on eBay.
1,782,842,251
Product listings
All sellers worldwide have listed 1,782,842,251 products for sale. On average a seller has 343 products listed.
Clothing, Shoes & Accessories
Most sell
13% of top sellers have their main category as Clothing, Shoes & Accessories. Other popular categories are Home & Garden, eBay Motors, and Collectibles. Learn more
779,204
eBay Stores
Sellers with an eBay Store gain access to tools that enable them to develop their own brand and maximize sales.
Top 100
Top marketplace sellers
Top 100 eBay sellers worldwide. Learn more
United States
Most sellers based in
Among top sellers most are based in United States, representing 26% of all sellers. Other common locations include United Kingdom, China, and Germany. Learn more
California
Most US sellers based in
US sellers are mostly located in California, representing 14% of all sellers. Other common locations include Florida, New York, and Texas. These four biggest states make up 36% of US sellers. Learn more
19%
Sellers based in China
Big part of international sellers are those based in China. 19% of the top sellers are based in China or Hong Kong. Learn more
61,124,780
Feedback reviews
During the last month 61,124,780 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase. Learn more
292,343
Top Rated Sellers
Top Rated Seller status is awarded to sellers who meet certain sales and tracking requirements, as well as specific performance standards. 292,343 sellers have the eBay.com Top Rated Seller status. Learn more
Walmart Marketplace
In 2009, Walmart launched Walmart Marketplace. Products from retailers are displayed alongside Walmart’s own inventory and are called out as Walmart Marketplace items, with the seller’s name displayed on the items. While initially requiring an invite, in 2016 they made it easier to join the marketplace in hopes to accelerate its growth.
38,373,816
Number of products
Walmart.com assortment has 38,373,816 products for sale by Walmart itself and by the marketplace. Learn more
Books
Biggest department
Most products are sold in Books department. Other popular departments are Home, Electronics, and Auto & Tires. Learn more
1,848,327
Two-Day Shipping products
Products with free Two-Day Shipping available. Free on orders of $35 or more. Learn more
21,856
Number of sellers
Walmart marketplace has 21,856 sellers.
4,941
New sellers this year
So far this year 4,941 new sellers have joined the marketplace, of which 335 joined during the last month. Learn more
2,513
Products listed by a seller
On average a seller has 2,513 products listed for sale.
Etsy Marketplace
Etsy is a marketplace launched in 2005 focused on handmade and vintage items and supplies, as well as unique factory-manufactured items. Etsy went public on April 16, 2015. Uniquely Etsy has sellers and buyers from most countries in the world. Key markets is the US and UK, Canada, Australia, France, and Germany.
60,115,123
Total items listed
There are 60,115,123 products are listed by all marketplace sellers. On average a seller has 46 products listed for sale.
23,029,072
Items sold in a month
During the last 30 days Etsy sellers sold 23,029,072 items.
1,300,662
Sellers with products
1,300,662 sellers have products listed for sale.
846,277
New sellers this year
So far this year 846,277 sellers joined the Etsy marketplace. This equals to 2,424 new sellers every day.
63%
Sellers based in United States
Most sellers are based in United States, representing 63% of all sellers. Other common locations include United Kingdom, Canada, and Australia. Nonetheless 37% of sellers are international. Learn more
California
Most US sellers based in
US sellers are mostly located in California, Texas, and Florida. These three biggest states make up 28% of US sellers. Learn more
90%
Selling handmade products
Etsy has three main sections in the marketplace: Handmade, Vintage, and Supplies. Handmade represents 90%, Vintage represents 0%, and Supplies represents 10% of sellers. Learn more
Home & Living
Category with most sellers
Home & Living is the top category. Other popular categories are Art & Collectibles, Jewelry, and Clothing. Learn more
2,626,523
Feedback reviews
During the last month 2,626,523 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.
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