The Amazon Marketplace Trends Report 2026
A data-driven analysis of where Amazon's 22 global marketplaces create real seller opportunity
The first quantitative analysis of Amazon marketplace performance across all global markets. Seven proprietary performance scores reveal which marketplaces reward seller investment — and which systematically extract it.
Including Insights From
In this unique report, you'll find:
- Proprietary performance scoring system evaluating 22 Amazon marketplaces across longevity, diversity, distribution, activation, scale, traffic, and revenue metrics.
- First-party seller data tracking millions of Amazon accounts globally, including registration cohorts, survival rates, revenue tiers, and cross-border seller distribution.
- Traffic efficiency analysis revealing how billions of monthly visits translate into seller opportunity — and why most marketplaces waste traffic density.
- Revenue concentration insights exposing power law dynamics where the majority of GMV flows to the minority of sellers in major markets.
- Cross-marketplace benchmarking comparing average revenues per seller ranging from over $500,000 per seller to less than $20,000.
- Geographic seller composition mapping the diversity (and lack thereof) of seller share reshaping global marketplace dynamics.
- Market share context positioning Amazon's dominance from 40% in its strongest markets to under 10% in its weakest.
- Total Opportunity Rankings synthesizing seven performance dimensions into actionable market selection guidance for brands, agencies, and service providers.
- And much more… opt in to get notified the day the report goes live.
