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Shopify Prime Day

Shopify Prime Day

Shopify doesn't do Prime Day, so Amazon is doing it for them this year. A few dozen Shopify merchants are offering Prime Day discounts for Prime members.

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Shopify Breaks The Fourth Wall

Shopify Breaks The Fourth Wall

Shopify wants consumers to recognize the Shopify brand. The software powering e-commerce stores is typically invisible to consumers. Shopify is changing that by building a consumer-facing ecosystem.

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Gold Rush To Fund Amazon Aggregators Dries Up

Gold Rush To Fund Amazon Aggregators Dries Up

Amazon aggregators have raised just $2.2 billion in the first half of the year after raising $5.1 billion in the first half of 2021. The race to launch and fund new aggregators has ceased.

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Pakistan Sellers Are Getting Into Amazon

Pakistan Sellers Are Getting Into Amazon

Thousands of sellers from Pakistan joined the Amazon marketplace just one year after Amazon opened it to merchants from Pakistan. That's more sellers than from India, Vietnam, the United Kingdom, or Canada.

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First Buy With Prime Buttons in the Wild

First Buy With Prime Buttons in the Wild

Buy with Prime buttons are starting to appear on first e-commerce websites. The new fulfillment and checkout service introduced by Amazon in April is now available on a selection of DTC sites.

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Amazon Is Drowning in Trademarks

Amazon Is Drowning in Trademarks

At least 700,000 brands on Amazon have a trademark. An increase of 40% from the prior year. Even seemingly randomly generated names like LORELEI, RORSOU, MAJCF, or VBIGER are trademarked brands.

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Amazon-Native Brand’s Anker Sales Hit $1B

Amazon-Native Brand’s Anker Sales Hit $1B

Anker, an Amazon-native electronics brand from China, did over $1 billion in sales on Amazon in 2021. It is the most successful brand built on Amazon, yet the brand has been aggressively diversifying beyond it.

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Resetting E-Commerce Expectations

Resetting E-Commerce Expectations

E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising - got harder.

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Amazon Stops Hiding Its Private Label Brands

Amazon Stops Hiding Its Private Label Brands

Amazon has started identifying its brands in search results, tagging them with an “Amazon brand” or “Exclusive to Amazon” badge. Previously, it was inconsistent in disclosing which products it owned.

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US E-Commerce Nears $1 Trillion

US E-Commerce Nears $1 Trillion

Consumer spending through e-commerce is approaching a $1 trillion annual run rate. Despite only a slight increase in market share, the e-commerce market has almost doubled in three years.

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