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Walmart Marketplace Pro Sellers

Walmart Marketplace Pro Sellers

Walmart launched a Pro Seller badge that highlights and rewards top-performing sellers. 350 out of the 60,000 sellers on Walmart have it. The badge appears to be an attempt to increase conversions for sellers with the badge, thus incentivizing others to achieve it too.

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Two Thirds of Sales During Prime Day Were by Amazon

Two Thirds of Sales During Prime Day Were by Amazon

During Prime Day, the third-party marketplace dropped from the typical 60% of GMV to less than 35% as Amazon’s first-party sales’ share grew to nearly 70% from just 40%. Amazon featured heavily-discounted deals for devices like Echo and Fire TV, and thus they, unsurprisingly, gathered the most attention and sales.

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Uninspiring Record-Breaking Prime Day 2020

Uninspiring Record-Breaking Prime Day 2020

This year’s Prime Day is going to be another record-breaker. However, in its sixth year, it stands out the most by how little Amazon is trying. As e-commerce expands to exclusives, personalization, social networks, live streams, and video media, Amazon sticks with doing none of it.

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Affiliates, Amazon’s Forgotten Marketing Channel

Affiliates, Amazon’s Forgotten Marketing Channel

Hundreds of thousands of websites link to Amazon in hopes that their visitors purchase something on it, earning the website a percentage of the sale. Because it is the biggest e-commerce website, most publishers only link to Amazon, thus helping it grow and further increasing their reliance on it for income.

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California, Florida, Texas Lead in New Amazon Sellers

California, Florida, Texas Lead in New Amazon Sellers

Businesses from California, Florida, Texas, New York, and New Jersey represented nearly half of the 75,000 new Amazon sellers in the U.S. over the past twelve months. There was no acceleration in the number of new sellers amid the pandemic, however.

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Google Shopping Is Not Attracting Sellers Despite 0% Fees

Google Shopping Is Not Attracting Sellers Despite 0% Fees

In July, Google announced that it would take steps to bring more sellers and products onto its shopping marketplace by reducing commission fees to zero. Two months later, there is no noticeable acceleration in the number of sellers.

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Amazon Enters Q4 With Restored Prime Selection Levels

Amazon Enters Q4 With Restored Prime Selection Levels

The Prime-enabled assortment has recovered to pre-COVID levels after Amazon’s decision in March to temporarily stop accepting shipments of non-essential goods to its warehouses resulted in supply disruption. From May to July, a twelve month low of the top Amazon sellers offered Prime shipping for most of their catalog.

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Amazon Marketplace is Not International Except for China

Amazon Marketplace is Not International Except for China

Despite Amazon's attempts to foster cross-border e-commerce, most of the sales volume on its worldwide marketplaces comes from first, domestic, and second, Chinese sellers. Other countries combined represent a small percentage.

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9% of Amazon’s Sales in Clothing Are From Its Private Label Brands

9% of Amazon’s Sales in Clothing Are From Its Private Label Brands

9% of Amazon's sales in the Clothing, Shoes & Accessories department are from its private label brands. In response to House Antitrust Subcommittee questions following the July 29th hearing, Jeff Bezos included a breakdown by department of Amazon's private label brands share of total sales.

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Retailers Do Not Need Marketplaces

Retailers Do Not Need Marketplaces

Retailers continue to launch marketplaces to fix their lacking online presence by offloading the work to third-party sellers; however, those marketplaces never work.

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