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Ten Years of Walmart Marketplace

On August 31, 2009, Walmart announced the Walmart marketplace, expanding existing assortment by offering additional products from a select group of retailers. At the time it added nearly one million new items to the catalog from just a few sellers. Ten years later, the marketplace has grown to over 28,000 sellers, which all together bring 45 million items to the Walmart online catalog.

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Target Built a Marketplace It Doesn’t Need

In February, Target launched a marketplace called Target+, or Target Plus. The invite-only marketplace started with 30 merchants, and six months later has grown to just 55 merchants and 115,000 products. However, the last few quarters have shown how well it has been able to integrate stores into the online experience, rendering the marketplace no longer critical.

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Belei, Amazon’s First Skincare Brand, Is Not a Hit

In March, Amazon launched Belei, a skincare brand consisting of cleansing wipes, moisturizers, masks, and serums. Six months later, the brand has failed to impress consumers. Belei products are rated 3.8 out of 5 stars, and none had become best-sellers.

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Amazon's New "Top Brand" Badge

Amazon is testing a new "Top Brand" badge for products from established brands. If and how this badge gets rolled out could have a substantial impact on how shoppers decide which products to buy as well as how established brands defend against price-aggressive private label products.

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Amazon Is a Monopoly, an Interview With Sally Hubbard

In an interview with an antitrust expert Sally Hubbard, we discussed what makes Amazon a monopoly, how that affects consumers, businesses relying on Amazon, and competitors, as well as what actions and regulations antitrust investigations might bring in the future.

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Google Shopping Takes One Small Step

The new Google Shopping homepage, now hosting 2,000 stores, attempts to unify the company's shopping efforts into one. Google has merged the marketplace-turned Google Express into Google Shopping, a service which used to focus on price comparison.

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Fulfillment by eBay

eBay introduced Managed Delivery, a fulfillment service not unlike Fulfillment by Amazon (FBA), enabling sellers to store, pack and ship their products through logistics partners managed by eBay. Replicating what drove sellers to use FBA is the hardest challenge eBay will have to solve.

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Amazon Prime Day Focuses on “Exclusive”

On Prime Day 2019, the biggest winners were known brands and Amazon devices, as Amazon-owned private label brands took a back seat, according to Marketplace Pulse research. Over a million products were available with a Prime Day deal, but as competing retailers like Walmart and Target launched their shopping events, Amazon shifted focus to exclusive products and new product launches.

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