Articles

Buy on Instagram

Buy on Instagram

While many have tried to combine product discovery and commerce, Instagram is the closest. The app has become the dominant platform for discovery, especially in the clothing and beauty categories. However, the friction of making a purchase after discovering a product on the app has been significant. Instagram is now solving that.

Read more
Amazon Has Three Million Active Sellers

Amazon Has Three Million Active Sellers

There are close to 3 million active sellers on Amazon marketplaces worldwide, an increase of 17.7% in a year. A seller is active if they have products listed for sale. Less than 10% of the active sellers were able to achieve $100,000 in yearly sales, and only 1% reached $1 million in sales.

Read more
US E-Commerce Posts Fastest Growth in Seven Years

US E-Commerce Posts Fastest Growth in Seven Years

US e-commerce grew 17.3% in the third quarter, the fastest growth since the fourth quarter of 2011 more than seven years ago. Retailers generated $145.7 billion in online sales in the third quarter compared to $124.2 billion a year ago.

Read more
Marketplace Is Driving Walmart’s Online Progress

Marketplace Is Driving Walmart’s Online Progress

This year, Walmart added 10 million products to the online catalog, but only half a million of that is sold directly by Walmart. The marketplace brought the rest of the assortment as it accelerated in growth by adding 10,000 new sellers since the start of the year. Today Walmart CEO Doug McMillon said, "we need even more progress on Walmart.com with general merchandise," for the past few years that progress came almost exclusively from the marketplace.

Read more
Nike Says No More Amazon

Nike Says No More Amazon

Nike, one of the most searched brands on Amazon, will stop selling its products directly on Amazon, ending a pilot program that began in 2017. To avoid losing the Nike assortment, Amazon has been recruiting third-party sellers with Nike products so that the merchandise is still available on the site.

Read more
eBay Is Stuffing Its Search Results Pages With Ads

eBay Is Stuffing Its Search Results Pages With Ads

eBay search results now start with five sponsored product ads. The company has recently adjusted the mix of promoted and non-promoted listings at the top of search results, which previously rarely had ads. The default search page format has 48 listings plus an additional 13 sponsored listings.

Read more
Amazon Advertising Spending to Reach $10 Billion in 2019

Amazon Advertising Spending to Reach $10 Billion in 2019

Brands and retailers will spend $9.85 billion on advertising on Amazon in the US to boost their position in search results. Amazon advertising is growing beyond performance marketing in the form of sponsored products, though. Amazon is going after ad budgets under CMOs, looking for a more holistic advertising strategy and not just bottom-of-the-funnel ads.

Read more
Number of Amazon Sellers Offering Prime Up 50% in Three Years

Number of Amazon Sellers Offering Prime Up 50% in Three Years

More than 85% of the top Amazon sellers offer Prime shipping for more than half of their assortment, up from 56% three years ago. The number of sellers offering products through Prime is steadily increasing. Very few international sellers do not offer Prime - 93% of the top international sellers offer it, compared to 74% for US-based sellers.

Read more
Etsy's Unapologetic Push for Free Shipping

Etsy's Unapologetic Push for Free Shipping

Etsy changed its search algorithm to prioritize free shipping above everything else, pushing some of the relevant results to functional invisibility. "Items [without free shipping] are not given first-page placement, even if our search algorithms might have previously ranked them higher," said Rachel Glaser, CFO at Etsy.

Read more
Amazon Demotes Organic Results in Search

Amazon Demotes Organic Results in Search

Amazon’s search is increasingly featuring sponsored products, Amazon brands, as well as recommended products, instead of organic results. For many searches, there are only two organic results on the whole screen above the fold. Not until scrolling down past various recommended products do organic search results come up.

Read more

Get Data-Driven Insights About Online Retail