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Amazon-Native Brand Hero Cosmetics Sells for $630M

Amazon-Native Brand Hero Cosmetics Sells for $630M

Hero Cosmetics, an acne care brand born on Amazon, was acquired for $630 million this week. Hero launched on Amazon in 2017 with one SKU that has since become the #1 beauty product on Amazon.

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Shopify Tries To Fight Buy With Prime

Shopify Tries To Fight Buy With Prime

Shopify doesn't want merchants using Amazon's Buy with Prime. It is warning them that installing Buy with Prime removes Shopify's ability to protect against fraudulent orders and could lead to stolen customer data.

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Amazon Seller Pharmapacks Files for Bankruptcy

Amazon Seller Pharmapacks Files for Bankruptcy

Pharmapacks, one of the top Amazon sellers, filed for bankruptcy on Sunday. Despite annual sales exceeding $500 million, the business was unprofitable and failed to secure additional financing.

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Walmart Opens Third-Party Seller Floodgates

Walmart Opens Third-Party Seller Floodgates

A lot more sellers are joining the Walmart marketplace after Walmart relaxed its strict approval requirements.

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Amazon Fulfillment Fees Up 30% in Two Years

Amazon Fulfillment Fees Up 30% in Two Years

Amazon has increased the fulfillment fees by over 30% since 2020. A series of small fee jumps has added up to a meaningful increase. Amazon is passing off its growing costs to third-party sellers.

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eBay Loses Pandemic’s E-Commerce Surge

eBay Loses Pandemic’s E-Commerce Surge

eBay has lost all sales growth from the pandemic's e-commerce surge and will finish 2022 with GMV at 2019 levels.

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Prime Day is Social Commerce

Prime Day is Social Commerce

Prime Day is the best example of social commerce in the U.S. - videos tagged with #primeday2022 were viewed 52 million times on TikTok. Shoppers turned to social networks to discover the best deals rather than trying to find them on Amazon.

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Amazon Is Not Abandoning Private Label Business

Amazon Is Not Abandoning Private Label Business

Amazon is not abandoning the private label business. While it slashed some slow-moving items, all of Amazon Basics and its other private label brands' best-sellers are still available.

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Shopify Prime Day

Shopify Prime Day

Shopify doesn't do Prime Day, so Amazon is doing it for them this year. A few dozen Shopify merchants are offering Prime Day discounts for Prime members.

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Shopify Breaks The Fourth Wall

Shopify Breaks The Fourth Wall

Shopify wants consumers to recognize the Shopify brand. The software powering e-commerce stores is typically invisible to consumers. Shopify is changing that by building a consumer-facing ecosystem.

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