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The Last Surviving Amazon Resellers

Less than 24% of the top Amazon third-party sellers are large resellers, each representing hundreds of brands on Amazon. Their share of the top sellers has been decreasing by two percentage points a year - down from 26% in 2018, 29% in 2017, and 31% in 2016 - indicating the challenges of growing a reseller type business on Amazon.

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Only 22% of Searches on Amazon Include a Brand Name

More than three-quarters of Amazon searches are unbranded, seeking for generic products rather than name brands. Search terms highlight how Amazon shoppers' behavior is shifted from a brand-driven world observed elsewhere to a needs-based decision process.

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The Tyranny of Amazon Convenience

Amazon has single-handedly - and permanently - raised the bar for convenience in online shopping. However, across the digital sector, some people are asking what the long-term negatives of convenience are. This convenience driving the Amazon flywheel hides some severe issues.

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Two Million Brands on Amazon

There are close to two million different brands on Amazon. Every second it gets bombarded with new brands, new (often) fake reviews, and new sellers. In all that noise, it tries to find products consumers would like.

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Amazon vs. Walmart One-Day Delivery

Walmart one-day delivery is available for 130,000 products in four cities: Phoenix, Las Vegas, San Diego, and Los Angeles. Ten million products are available on Amazon one-day delivery, in a lot more cities than four.

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Target Put Stores at the Center of Fulfillment Strategy

Target reported e-commerce sales growth of 42% in the first quarter of 2019, almost all of which can be attributed to its stores - Target’s stores handled more than 80% of the first quarter e-commerce volume. What is more, same-day fulfillment services (Order Pick Up, Drive Up and Shipt) drove more than half of the company’s e-commerce sales growth and were all shipped directly from stores.

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The Dichotomy of Amazon and DTC Brands

Amazon's retail platform is built on legacy principles of the wholesale past. As it slowly readjusts to offer more data and better tools for brands, brands are innovating outside of Amazon, leaving it, together with the rest of retailers, watching from the sidelines.

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Making Google Shoppable

Google is working to reduce the number of clicks from discovery to purchase. To compete in the world of Amazon, platforms for discovery have to bring the shopping experience in-house. Otherwise, the consumer is one tap away from opening the Amazon app.

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40% of Merchants on Amazon Based in China

40% of the top sellers on Amazon are based in China, up from 26% two years ago, according to Marketplace Pulse research. For Chinese retailers and manufacturers, Amazon is the most efficient direct-to-consumer platform to reach the US and European shoppers.

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