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Top 5 E-Commerce Marketplaces in 2024

Top 5 E-Commerce Marketplaces in 2024

Amazon, Walmart, and TikTok Shop are the three top marketplaces for U.S. brands. However, if Temu and TikTok achieve their goals this year, they will overtake Walmart in the marketplace ranking.

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Amazon To Launch a Direct-From-China Marketplace

Amazon To Launch a Direct-From-China Marketplace

Amazon will launch a Temu, Shein, and AliExpress competitor featuring low-price items shipped directly from China. Amazon's main quest remains Prime, but it has accepted a new side quest.

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Amazon Infiltrates Cannes Lions

Amazon Infiltrates Cannes Lions

None of the ads from Amazon's $49 billion ad network won any awards at the prestigious Cannes Lions, but Amazon was the most visible company at the festival.

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TikTok's First $1 Million Shopping Livestream

TikTok's First $1 Million Shopping Livestream

TikTok hosted its first $1 million shopping livestream. TikTok Shop is bringing the long-promised live commerce to the masses.

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Shopify’s Shop App Is a Maybe $1 Billion Marketplace

Shopify’s Shop App Is a Maybe $1 Billion Marketplace

Shopify's almost-marketplace Shop app is approaching a $1 billion GMV run rate. It's not a shopping destination but drives sales as a by-product of the Shopify ecosystem.

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TikTok Aims To Create 1 Billion Shopping Influencers

TikTok Aims To Create 1 Billion Shopping Influencers

TikTok is reworking the antiquated affiliate marketing model. It aims to turn every one of its more than a billion users into a shopping influencer.

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Walmart Turns to China to Grow Marketplace

Walmart Turns to China to Grow Marketplace

In April, three-quarters of new sellers on the Walmart marketplace were from China, surpassing records set just a month prior. Walmart wants to sell what Temu is selling. 

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Amazon Launches in South Africa

Amazon Launches in South Africa

Amazon launched in South Africa today. The marketplace is Amazon's first in sub-Saharan Africa, bringing the total number of active markets to 22.

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Amazon’s Fast Delivery Moat

Amazon’s Fast Delivery Moat

Amazon's same-day and next-day delivery is widening the gap between it and the rest of e-commerce.

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Amazon Added 5 Million Sellers Since 2018

Amazon Added 5 Million Sellers Since 2018

More than 2,000 new sellers are joining the Amazon marketplace every day. This growth is invisible to shoppers but confirms Amazon's role as the go-to platform for entrepreneurs.

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