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Etsy's Face Mask Honeypot

Etsy's Face Mask Honeypot

Etsy has used surging demand for face masks to accelerate growth for all handmade and vintage goods. After growing 20% for the last five years, it will nearly double GMV in 2020.

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Products on Amazon Have a Lot More Reviews

Products on Amazon Have a Lot More Reviews

Popular products on Amazon have significantly increased the number of reviews and raised the overall star rating since the company introduced one-tap ratings last year.

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Suppliers Are Funding Amazon’s Future

Suppliers Are Funding Amazon’s Future

The lag between when Amazon gets paid by customers and when it has to pay its suppliers hit an all-time high of 35 days in the third quarter. Amazon doesn't need to borrow, nor it needs to issue stock. It uses its cash-generating operating cycle to fund its future investments.

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Amazon Launches in Sweden

Amazon Launches in Sweden

Amazon launched in Sweden on Wednesday, October 28th. Few Swedish businesses - less than a hundred - joined the marketplace, but more than forty thousand worldwide sellers were present at the launch.

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One Year After Nike Stopped Selling on Amazon

One Year After Nike Stopped Selling on Amazon

In November 2019, Nike stopped selling its goods wholesale to Amazon. It didn’t need Amazon at the time, and it needs them even less today - accelerated by the COVID-19 outbreak, direct e-commerce jumped to 30% of Nike’s sales, a mark it had previously expected to hit only in 2023.

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Booming Sales on Amazon Didn’t Attract More Sellers

Booming Sales on Amazon Didn’t Attract More Sellers

The number of sellers on Amazon didn’t accelerate, despite the sales boom during the pandemic - the pie has gotten bigger, but the competition remained practically the same. This mismatch between supply and demand is a gap that existing sellers are filling.

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Walmart Marketplace Pro Sellers

Walmart Marketplace Pro Sellers

Walmart launched a Pro Seller badge that highlights and rewards top-performing sellers. 350 out of the 60,000 sellers on Walmart have it. The badge appears to be an attempt to increase conversions for sellers with the badge, thus incentivizing others to achieve it too.

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Two Thirds of Sales During Prime Day Were by Amazon

Two Thirds of Sales During Prime Day Were by Amazon

During Prime Day, the third-party marketplace dropped from the typical 60% of GMV to less than 35% as Amazon’s first-party sales’ share grew to nearly 70% from just 40%. Amazon featured heavily-discounted deals for devices like Echo and Fire TV, and thus they, unsurprisingly, gathered the most attention and sales.

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Uninspiring Record-Breaking Prime Day 2020

Uninspiring Record-Breaking Prime Day 2020

This year’s Prime Day is going to be another record-breaker. However, in its sixth year, it stands out the most by how little Amazon is trying. As e-commerce expands to exclusives, personalization, social networks, live streams, and video media, Amazon sticks with doing none of it.

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Affiliates, Amazon’s Forgotten Marketing Channel

Affiliates, Amazon’s Forgotten Marketing Channel

Hundreds of thousands of websites link to Amazon in hopes that their visitors purchase something on it, earning the website a percentage of the sale. Because it is the biggest e-commerce website, most publishers only link to Amazon, thus helping it grow and further increasing their reliance on it for income.

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