Amazon continues to grow its marketplace by both new sellers joining and long-time sellers staying on for years. There is no measurable fleeing by sellers crushed by changing conditions, nor is there a loss in interest by new sellers.
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Temu and Shein are the fastest-growing e-commerce marketplaces in the U.S., yet they have practically no U.S. sellers. More than half of Amazon sellers are based in China, and the two newest marketplaces are exclusively for Chinese sellers.
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Fifteen years ago, Jeff Bezos said, "I can't imagine that ten years from now [our customers] are going to say, 'I love Amazon, but if only they could deliver my products a little more slowly.'" That is the inspiration for the sixth edition of the Year in Review.
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Amazon will lower the transaction fee it charges sellers from 17% to just 5% for under-$15 apparel items as it faces Shein's competition.
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Ten years after Jeff Bezos promised half-hour shipping with Amazon drones, the company has made zero drone deliveries. But it now delivers billions of packages yearly using good-old delivery trucks.
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E-commerce sales in the U.S. are on target to exceed $1.1 trillion in 2023. But it will be the slowest year of growth since the 2009 recession.
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Buy with Prime app for Shopify is now available to all merchants. The previously invite-only integration is now open to all merchants who already use or want to use Amazon's fulfillment network.
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Amazon and Meta have partnered to link Facebook and Instagram accounts with Amazon, enable on-platform commerce, and share data for ad targeting.
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Shopify's marketplace is now available on the web, and from afar, it looks like Amazon or any other online retailer. The new marketplace allows shoppers to search and buy all products hosted on Shopify.
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Amazon planned to launch marketplaces in Chile, Colombia, Nigeria, and South Africa in early 2023. It did not launch in any of those new markets.
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