Amazon Sales Top $700 Billion in 2023
Amazon and its sellers sold $700 billion worth of goods in 2023. Gross merchandise volume (GMV) has more than doubled in four years; most of that growth came from the third-party marketplace.
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Amazon and its sellers sold $700 billion worth of goods in 2023. Gross merchandise volume (GMV) has more than doubled in four years; most of that growth came from the third-party marketplace.
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The original class of Amazon Aggregators now span from bankruptcies to success to pivots. None call themselves aggregators anymore.
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Temu will open its marketplace to U.S. sellers in March and extend to European sellers soon after. The number one most-downloaded shopping app is expanding beyond Chinese sellers.
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Amazon has added an AI-powered shopping assistant customers could use to ask questions about the products. It is Amazon’s first move in the AI arms race.
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Amazon continues to grow its marketplace by both new sellers joining and long-time sellers staying on for years. There is no measurable fleeing by sellers crushed by changing conditions, nor is there a loss in interest by new sellers.
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Temu and Shein are the fastest-growing e-commerce marketplaces in the U.S., yet they have practically no U.S. sellers. More than half of Amazon sellers are based in China, and the two newest marketplaces are exclusively for Chinese sellers.
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Fifteen years ago, Jeff Bezos said, "I can't imagine that ten years from now [our customers] are going to say, 'I love Amazon, but if only they could deliver my products a little more slowly.'" That is the inspiration for the sixth edition of the Year in Review.
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Amazon will lower the transaction fee it charges sellers from 17% to just 5% for under-$15 apparel items as it faces Shein's competition.
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Ten years after Jeff Bezos promised half-hour shipping with Amazon drones, the company has made zero drone deliveries. But it now delivers billions of packages yearly using good-old delivery trucks.
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E-commerce sales in the U.S. are on target to exceed $1.1 trillion in 2023. But it will be the slowest year of growth since the 2009 recession.
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