DTC brands can now buy ads on Amazon that will drive traffic to the brand's website. The customer journey is convoluted but hints at Amazon's bigger ambitions to become a discovery platform for DTC brands.
Read more
Hero Cosmetics, an acne care brand born on Amazon, was acquired for $630 million this week. Hero launched on Amazon in 2017 with one SKU that has since become the #1 beauty product on Amazon.
Read more
Shopify doesn't want merchants using Amazon's Buy with Prime. It is warning them that installing Buy with Prime removes Shopify's ability to protect against fraudulent orders and could lead to stolen customer data.
Read more
Pharmapacks, one of the top Amazon sellers, filed for bankruptcy on Sunday. Despite annual sales exceeding $500 million, the business was unprofitable and failed to secure additional financing.
Read more
A lot more sellers are joining the Walmart marketplace after Walmart relaxed its strict approval requirements.
Read more
Amazon has increased the fulfillment fees by over 30% since 2020. A series of small fee jumps has added up to a meaningful increase. Amazon is passing off its growing costs to third-party sellers.
Read more
eBay has lost all sales growth from the pandemic's e-commerce surge and will finish 2022 with GMV at 2019 levels.
Read more
Prime Day is the best example of social commerce in the U.S. - videos tagged with #primeday2022 were viewed 52 million times on TikTok. Shoppers turned to social networks to discover the best deals rather than trying to find them on Amazon.
Read more
Amazon is not abandoning the private label business. While it slashed some slow-moving items, all of Amazon Basics and its other private label brands' best-sellers are still available.
Read more
Shopify doesn't do Prime Day, so Amazon is doing it for them this year. A few dozen Shopify merchants are offering Prime Day discounts for Prime members.
Read more
