47% of the top Amazon.com sellers are based in the US, and 38% are based in China. Brooklyn, New York hosts the zip code with the most Amazon US-based sellers, and Shenzhen is home to a third of Chinese sellers on Amazon.
Read more
Revenue from Amazon private label brands pales in comparison to the negative attention they have attracted. Amazon's brands have only grown to a few billion dollars in sales a year - less than 1% of company's total sales - while drawing increasing critique from the industry and the press, and more recently scrutiny from government regulators.
Read more
Amazon, together with singer Lady Gaga, launched a beauty line Haus Laboratories. The first major beauty brand sold exclusively on Amazon. Pushed by the Amazon marketing efforts on Prime Day, the brand became the number one best-seller in the Makeup category by the end of the event. By launching a brand with Lady Gaga, Amazon is showing what it can do for other brands too.
Read more
Amazon is testing a new "Our Brand" badge for its private label products. Sponsored products ads for Amazon-owned brands now have a label "Our Brand" instead of "Sponsored." Amazon has also increased the number of sponsored products ads at the start of search results from two to three across all searches.
Read more
Last year Amazon launched two high-profile AmazonBasics products - a $59.99 Alexa-enabled microwave and a foam mattress starting at $129.99. However, while the microwave became the best-seller from day one, the mattress failed to do the same. Amazon's private label efforts is not a best-seller-generating magic box. Understanding why some products don't become best-sellers tells a more revealing story than those who do.
Read more
Shenzhen hosts a third of third-party Chinese sellers on Amazon and is estimated to be the city with the largest number of Amazon sellers anywhere in the world. It is a major city in Guangdong province, one of the leading commercial and manufacturing regions in China, with the economic hub Shenzhen as well as the capital Guangzhou.
Read more
On August 31, 2009, Walmart announced the Walmart marketplace, expanding existing assortment by offering additional products from a select group of retailers. At the time it added nearly one million new items to the catalog from just a few sellers. Ten years later, the marketplace has grown to over 28,000 sellers, which all together bring 45 million items to the Walmart online catalog.
Read more
In February, Target launched a marketplace called Target+, or Target Plus. The invite-only marketplace started with 30 merchants, and six months later has grown to just 55 merchants and 115,000 products. However, the last few quarters have shown how well it has been able to integrate stores into the online experience, rendering the marketplace no longer critical.
Read more
In March, Amazon launched Belei, a skincare brand consisting of cleansing wipes, moisturizers, masks, and serums. Six months later, the brand has failed to impress consumers. Belei products are rated 3.8 out of 5 stars, and none had become best-sellers.
Read more
Amazon is testing a new "Top Brand" badge for products from established brands. If and how this badge gets rolled out could have a substantial impact on how shoppers decide which products to buy as well as how established brands defend against price-aggressive private label products.
Read more
