Amazon launched in the Netherlands on Tuesday, March 10th. Over a thousand local retailers joined the marketplace already, and more than thirty thousand worldwide sellers in total were present at the launch. The company is leveraging its other European marketplaces as well as existing fulfillment infrastructure to kickstart the Amazon Netherlands launch faster than any other previous new market.
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Jeff Bezos has famously said, “Your margin is my opportunity,” implying that Amazon delivered better prices by removing the costs added by the middlemen in the retail supply chain. But what is maybe missed by the statement, is whether there was value created by that margin.
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Tens of thousands of Amazon sellers are based in Hubei Province, the epicenter of the novel coronavirus outbreak. Despite the province representing less than two percent of China-based sellers, as the country tries to contain the spread of the virus, factories and sellers south of Hubei are struggling to resume operations.
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One year since launch, Target’s invite-only marketplace has grown to 109 merchants and 165,000 products. This group of US-based retailers and brands have expanded Target’s assortment, and some of them report promising growth figures, however, overall, the marketplace remains a tiny experiment for Target.
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Walmart has nearly tripled their U.S. e-commerce business in three years, growing from estimated $7.9 billion in 2016 to $21.9 billion in 2019. Walmart’s e-commerce business in the U.S. is expected to surpass $28 billion in 2020, driven more by strong growth in grocery pickup and delivery, rather than general merchandise.
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Shopify’s most significant opportunity is a marketplace. It already helps with data, payments, fulfillment, capital, and store management. It helps with everything except for one thing - finding customers. As customer acquisition costs rise, Shopify’s challenge is to help here too.
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Recommendations in product pages on Amazon are being replaced with sponsored placements. As Amazon improves its advertising technology and overall ad spend increases, brands are placing their products where customers previously looked for suggested products.
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Years after announcing fast shipping options on eBay, less than 1% of the over 800 million listings for sale on the platform offer three-day shipping. The reason so few items on eBay offer fast shipping is because there is no incentive for sellers. On eBay, offering fast shipping doesn't increase sales.
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More than 15,000 sellers based in the U.S. surpassed $1 million in sales on Amazon in 2019, the company confirmed in a statement on Tuesday. The figure includes businesses selling on Amazon.com in the U.S., as well as those selling on the international marketplaces. American sellers make up nearly half of $1 million or more sellers worldwide.
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In 2019, sellers on the Amazon marketplace sold $200 billion worth of products, and as a retailer, Amazon's sales were $135 billion. For a total Amazon gross merchandise volume of $335 billion, Marketplace Pulse estimates based on Amazon disclosures.
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