Sales on Walmart marketplace increased more than on its main rivals Amazon and eBay. The marketplace, which provides over 90% of the assortment on the website, is surging, driven by the significant increase in the number of shoppers on Walmart.
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Amazon has opened its warehouses to all items and reintroduced shopping functionality like deals and recommendations. Fast shipping for non-essentials is back, too, crucially.
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Amazon's online sales soared 24% in the first quarter, the fastest pace in four years. Amazon's first-party sales - not the total GMV, including the marketplace, but only sales where Amazon is the retailer - increased at more than twice the rate compared to Q1 2019, despite only part of the quarter affected by the pandemic.
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Share of top Amazon sellers by China-based businesses has been shrinking because of disruption to manufacturing, freight, and warehousing, as well as consumers prioritizing essentials.
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Sales on Etsy have nearly doubled in April compared to last year, and are more than 25% higher than sales during its previous record month - December 2019. During the pandemic, Etsy is breaking records in sales and new sellers joining the marketplace.
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Shopify launched a consumer shopping app, called Shop, on Tuesday. The app is both a glimpse of what a marketplace built of Shopify stores would look like, and an underwhelming first take at appealing to consumers. It does little to drive product discovery for brands on Shopify.
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Google Shopping now lets any retailer or brand to list their products for free. Before, merchants paid Google every time someone clicked through to their website from a Google Shopping product listing. Google’s latest attempt in e-commerce is aggregating shopping websites, a strategy it first tried a decade ago.
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The number of AmazonBasics best-sellers has more than doubled in two years - from 660 in April 2018 to surpassing 1,300 this April. For the past twelve months, it has been growing at a steady 47% year-over-year. Amazon continues to launch new products, validate demand for them, and stop selling those that fail to attract customers.
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Amazon's decision in March to temporarily stop accepting shipments of non-essential goods to its warehouses has resulted in dwindling Prime supply as sellers run out of stock of items stored in FBA. Less than 80% of the top Amazon sellers offer Prime shipping for more than half of their assortment, down from 87% a few months ago.
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Thousands of shoppers on Walmart were recently disappointed when shopping for face masks and other essential items. The Walmart marketplace is to blame. A few dozen fraudulent sellers used fake tracking numbers and other tricks to accept orders that never reached the consumers.
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