Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.
Amazon Marketplace first launched on Amazon.com in November 2000.
178,660 new sellers this yearSo far this year 178,660 sellers joined the Amazon.com marketplace. This equals to 884 new sellers every day. During the last month alone 27,156 new sellers joined. This is more than on other months this year.
835,590 sellers have products listed for saleThere are 835,590 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 219,796 sellers received a feedback review in a month. However during past 12 months 487,563 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
68% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 68% of the top sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee.
On average 49 products listed by sellers using FBAOn average a seller has 186 products listed for sale. Those who use FBA have 49 products listed on average, less than those who don't use FBA at 88 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics category16% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry, Home & Kitchen, and Health & Household. Top Amazon.com Categories has the full list of top categories.
3,799,248 feedback reviews in a monthAll sellers received a total of 3,799,248 feedback reviews in a month. Top sellers accounted for 55% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.
This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.
Looking for the list of Amazon.com marketplace sellers? It has moved to SellerRatings.com.