Amazon.com Marketplace in USATop sellers

Amazon USA

Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.

Amazon Marketplace first launched on Amazon.com in November 2000.

404,966 new sellers this year, 1,153 per day

So far this year 404,966 sellers joined the Amazon.com marketplace. This equals to 1,153 new sellers every day. During the last month alone 22,744 new sellers joined. However this is less than on other months this year.

694,294 sellers have products listed for sale

There are 694,294 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 210,735 sellers received a feedback review in a month. However during past 12 months 514,037 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

67% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 71% of the top 100 sellers, 71% of the top 1,000 sellers, and 67% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 1,080 products listed by sellers using FBA vs. 57,326 by those who don't

On average a seller has 22,381 products listed for sale. Those who use FBA have 1,080 products listed on average, much less than those who don't use FBA at 57,326 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

18% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 15%, Home & Kitchen at 13%, and Health & Household at 11%. Top Amazon.com Categories has the full list of top categories.

4,021,620 feedback reviews in a month

All sellers received a total of 4,021,620 feedback reviews in a month. Top sellers accounted for 56% of that. During the last 12 months on average 4,640,092 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.com sellers.

Julian Ben with 1,454% feedback increase at the top of trending sellers list

During the last month Julian Ben increased their feedback received by 1,454% from the month before. They are at the top of the trending sellers list. They are currently ranked 1,098th overall. Other trending sellers have also increased their feedback reviews: Coolwoo by 1,105%, BandDirect by 890%, ASGO Ltd. by 874%, SoundMounds by 864%, and Avalon Direct by 837%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.com sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Pharmapacks 1 1 25
AnkerDirect 2 2 15
etailz 3 5 29
JEDirect 4 15 172
Fintie 5 6 37
SquareTrade 6 22 114
Sunvalley Brands 7 10 74
Spigen Inc 8 23 68
Decluttr Store 9 4 41
Jenson Books Inc 10 3 22
THE BT GROUP 11 13 82
River Colony Trading 12 7 7
topshoesUS 13 44 611
Utopia Deals 14 9 126
stores123 15 24 147
Patozon 16 40 275
OxKom 17 11 69
OutdoorEquipped 18 33 130
6pm, LLC 19 8 155
BSCstore 20 16 91
Juvo+ 21 37 257
BigHeartedBooks 22 38 213
Collections Etc 23 42 303
BIGFLY 24 18 21
Zoverstocks 25 26 14
Zappos Retail, Inc. 26 32 575
Avalanche Brands 27 19 30
Better World Books 28 28 4
VicTsingDirect 29 41 373
power-innovation 30 76 273
Supershieldz 31 46 201
Siania 32 70 521
Etekcity 33 29 158
TechMatte 34 30 129
uxcell 35 20 62
Mr.Shield 36 31 346
Common Cents Distributors 37 118 578
Book Depository US 38 21 12
TCP Global Corp 39 63 133
MYBATTERYSUPPLIER 40 54 98
-importcds 41 27 1
MetroDecor 42 47 845
SportingDoc 43 45 276
EPAuto Direct 44 68 1,200
BestChoiceproducts 45 108 524
i-Tronics 46 116 1,366
iServe 47 56 598
worldofbooksusa 48 35 73
Deep_Discount_Entertainment 49 57 42
Zizo® 50 84 1,076
NetRush 51 36 125
Asurion, LLC 52 39 278
Our Pampered Home 53 43 86
MetaRetail 54 65 117
F&W Trading LLC 55 354 1,871
Just Love Fashion 56 112 1,332
-bearbooks- 57 452 111
DBROTH 58 58 36
OMOTON Mall 59 64 631
Deals On Call 60 50 124
COCO-VISION 61 66 846
Great Household 62 69 138
TheNewMall 63 51 186
ThriftBooks - Atlanta Book Co. 64 145 44
Caseology® 65 25 110
Cable Matters 66 49 100
Epic Business Services Online 67 61 291
Gatzies 68 55 217
JAF GIFTS 69 257 429
ClothingShopOnline 70 154 1,186
Number 1 In Service 71 83 189
1byone Products Inc. 72 104 658
TOP SHELF-BRANDS 73 89 729
Clean Earth Books 74 80 230
Wiki Deals 75 105 840
StarTOP 76 175 1,847
Preferred Mart 77 52 181
megahitrecords 78 86 166
Office Depot, Inc. 79 395 2,426
LinenSpa 80 75 270
Mr. Medical 81 62 211
MMP Living 82 100 61
i-BLASON 83 88 137
ThriftBooks - Squared 84 131 75
Tech Vendor 85 120 512
Amazing Prime Value 86 90 570
ThriftBooks - Green Earth 87 60 31
momox Shop 88 73 169
CafePress 89 109 368
ThriftBooks - Blue Cloud 90 133 77
Monster Pets 91 122 473
Prime Time Commerce 92 48 398
greatbuybooks 93 828 40
AmericaRx 94 34 35
ShippedFast 95 81 304
VMInnovations 96 67 243
Hour Loop 97 332 2,518
WonderBook 98 125 84
ThriftBooks - Sierra Nevada 99 77 136
Orva Stores 100 96 435

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