Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.
Amazon Marketplace first launched on Amazon.com in November 2000.
68,385 new sellers this yearSo far this year 68,385 sellers joined the Amazon.com marketplace. This equals to 876 new sellers every day. During the last month alone 22,842 new sellers joined. However this is less than on other months this year.
801,497 sellers have products listed for saleThere are 801,497 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 216,039 sellers received a feedback review in a month. However during past 12 months 494,304 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
68% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 68% of the top sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee.
On average 1,070 products listed by sellers using FBAOn average a seller has 19,473 products listed for sale. Those who use FBA have 1,070 products listed on average, less than those who don't use FBA at 48,273 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics category18% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry, Home & Kitchen, and Health & Household. Top Amazon.com Categories has the full list of top categories.
3,910,356 feedback reviews in a monthAll sellers received a total of 3,910,356 feedback reviews in a month. Top sellers accounted for 56% of that. During the last 12 months on average 4,036,361 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
Looking for the list of Amazon.com marketplace sellers? It has moved to SellerRatings.com.