Top Amazon USA Marketplace SellersTop sellers

Amazon USA

Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.

Amazon Marketplace first launched on Amazon.com in November 2000.

351,123 new sellers this year, 1,198 per day

So far this year 351,123 sellers joined the Amazon.com marketplace. This equals to 1,198 new sellers every day. During the last month alone 25,431 new sellers joined. However this is less than on other months this year.

645,268 sellers have products listed for sale

There are 645,268 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 188,044 sellers received a feedback review in a month. However during past 12 months 507,877 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

64% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 70% of the top 100 sellers, 65% of the top 1,000 sellers, and 64% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 1,354 products listed by sellers using FBA vs. 40,425 by those who don't

On average a seller has 16,778 products listed for sale. Those who use FBA have 1,354 products listed on average, much less than those who don't use FBA at 40,425 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

19% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 14%, Home & Kitchen at 13%, and Health & Household at 10%. Top Amazon.com Categories has the full list of top categories.

2,851,455 feedback reviews in a month

All sellers received a total of 2,851,455 feedback reviews in a month. Top sellers accounted for 57% of that. During the last 12 months on average 4,856,841 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.com sellers.

-bearbooks- with 2,308% feedback increase at the top of trending sellers list

During the last month -bearbooks- increased their feedback received by 2,308% from the month before. They are at the top of the trending sellers list. They are currently ranked 57th overall. Other trending sellers have also increased their feedback reviews: Mingwang by 1,249%, Coco James by 355%, wwwcase by 305%, BuyCostumes by 293%, and marvelio by 260%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Pharmapacks 1 1 26
AnkerDirect 2 2 15
JEDirect 3 22 189
Decluttr Store 4 4 45
etailz 5 5 30
Jenson Books Inc 6 3 24
Lunt Solar Systems 7 614 7,023
Fintie 8 6 38
THE BT GROUP 9 15 87
BigHeartedBooks 10 60 223
SquareTrade 11 30 116
Sunvalley Brands 12 11 76
River Colony Trading 13 7 7
Utopia Deals 14 10 130
OxKom 15 9 70
6pm, LLC 16 8 162
Zoverstocks 17 27 14
Better World Books 18 26 4
Spigen Inc 19 29 68
Caseology® 20 23 112
Patozon 21 48 289
stores123 22 21 154
OutdoorEquipped 23 37 135
hippo_books 24 12 6
BIGFLY 25 18 21
Siania 26 87 565
Tool Deals 27 59 331
uxcell 28 20 64
NetRush 29 39 126
topshoesUS 30 56 686
-importcds 31 24 1
MetroDecor 32 54 936
Avalanche Brands 33 16 29
ThriftBooks - Green Earth 34 53 31
Mr.Shield 35 32 357
Etekcity 36 25 165
Book Depository US 37 19 12
Our Pampered Home 38 46 86
SportingDoc 39 45 283
i-BLASON 40 99 137
BSCstore 41 17 92
Zappos Retail, Inc. 42 33 625
Supcase 43 78 192
VicTsingDirect 44 43 395
TOP SHELF-BRANDS 45 116 820
worldofbooksusa 46 34 73
ThriftBooks - Sierra Nevada 47 66 136
Supershieldz 48 52 210
ThriftBooks - Free State 49 67 94
Collections Etc 50 40 315
EPAuto Direct 51 85 1,384
Asurion, LLC 52 35 280
TechMatte 53 28 132
iServe 54 61 637
MetaRetail 55 70 117
power-innovation 56 89 281
-bearbooks- 57 1,411 113
Prime Time Commerce 58 44 410
Deep_Discount_Entertainment 59 55 42
Mr. Medical 60 63 215
Clean Earth Books 61 90 235
Juvo+ 62 38 277
Gatzies 63 50 221
Cable Matters 64 41 101
MYBATTERYSUPPLIER 65 51 98
Great Household 66 71 144
momox com 67 84 171
AmericaRx 68 31 35
LinenSpa 69 82 276
BestChoiceproducts 70 144 553
Wiki Deals 71 137 905
Preferred Mart 72 47 184
TCP Global Corp 73 68 134
ThriftBooks - Motor City 74 104 34
Epic Business Services Online 75 58 296
FYY US Tech 76 232 1,205
Lifeloling 77 585 6,828
TheNewMall 78 49 188
Common Cents Distributors 79 155 612
ThriftBooks - Yankee Clipper 80 97 71
ThriftBooks - Blue Cloud 81 134 77
OMOTON Mall 82 69 666
Amazing Prime Value 83 98 597
ThriftBooks - Silver Arch 84 161 102
megahitrecords 85 83 168
WonderBook 86 133 85
Jenson Books Inc. 87 616 7,027
COCO-VISION 88 74 918
VMInnovations 89 72 247
Fun Stuff For Sale 90 138 460
UGREEN GROUP LIMITED 91 115 1,233
Longhorn Moto 92 160 960
DBROTH 93 57 36
eBoot Online 94 114 1,435
ShippedFast 95 88 310
Zizo® 96 101 1,192
ClothingShopOnline 97 204 1,322
Won Lane 98 64 389
Deals On Call 99 42 124
secondspin 100 247 129

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