Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.
Amazon Marketplace first launched on Amazon.com in November 2000.
404,966 new sellers this year, 1,153 per daySo far this year 404,966 sellers joined the Amazon.com marketplace. This equals to 1,153 new sellers every day. During the last month alone 22,744 new sellers joined. However this is less than on other months this year.
694,294 sellers have products listed for saleThere are 694,294 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 210,735 sellers received a feedback review in a month. However during past 12 months 514,037 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
67% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 71% of the top 100 sellers, 71% of the top 1,000 sellers, and 67% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 1,080 products listed by sellers using FBA vs. 57,326 by those who don'tOn average a seller has 22,381 products listed for sale. Those who use FBA have 1,080 products listed on average, much less than those who don't use FBA at 57,326 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics category18% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 15%, Home & Kitchen at 13%, and Health & Household at 11%. Top Amazon.com Categories has the full list of top categories.
4,021,620 feedback reviews in a monthAll sellers received a total of 4,021,620 feedback reviews in a month. Top sellers accounted for 56% of that. During the last 12 months on average 4,640,092 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.com sellers.
Julian Ben with 1,454% feedback increase at the top of trending sellers listDuring the last month Julian Ben increased their feedback received by 1,454% from the month before. They are at the top of the trending sellers list. They are currently ranked 1,098th overall. Other trending sellers have also increased their feedback reviews: Coolwoo by 1,105%, BandDirect by 890%, ASGO Ltd. by 874%, SoundMounds by 864%, and Avalon Direct by 837%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.