Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.
Amazon Marketplace first launched on Amazon.com in November 2000.
351,123 new sellers this year, 1,198 per daySo far this year 351,123 sellers joined the Amazon.com marketplace. This equals to 1,198 new sellers every day. During the last month alone 25,431 new sellers joined. However this is less than on other months this year.
645,268 sellers have products listed for saleThere are 645,268 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 188,044 sellers received a feedback review in a month. However during past 12 months 507,877 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
64% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 70% of the top 100 sellers, 65% of the top 1,000 sellers, and 64% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 1,354 products listed by sellers using FBA vs. 40,425 by those who don'tOn average a seller has 16,778 products listed for sale. Those who use FBA have 1,354 products listed on average, much less than those who don't use FBA at 40,425 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics category19% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 14%, Home & Kitchen at 13%, and Health & Household at 10%. Top Amazon.com Categories has the full list of top categories.
2,851,455 feedback reviews in a monthAll sellers received a total of 2,851,455 feedback reviews in a month. Top sellers accounted for 57% of that. During the last 12 months on average 4,856,841 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.com sellers.
-bearbooks- with 2,308% feedback increase at the top of trending sellers listDuring the last month -bearbooks- increased their feedback received by 2,308% from the month before. They are at the top of the trending sellers list. They are currently ranked 57th overall. Other trending sellers have also increased their feedback reviews: Mingwang by 1,249%, Coco James by 355%, wwwcase by 305%, BuyCostumes by 293%, and marvelio by 260%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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