Top Amazon USA Marketplace SellersTop sellers

Amazon USA

Amazon.com Marketplace is Amazon USA's fixed-price online marketplace which enables sellers to offer new and used items alongside Amazon's regular offerings. Customers can buy those items directly from third-party sellers.

Amazon Marketplace first launched on Amazon.com in November 2000.

348,498 new sellers this year, 1,201 per day

So far this year 348,498 sellers joined the Amazon.com marketplace. This equals to 1,201 new sellers every day. During the last month alone 26,302 new sellers joined. However this is less than on other months this year.

647,163 sellers have products listed for sale

There are 647,163 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 191,517 sellers received a feedback review in a month. However during past 12 months 509,253 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

65% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 71% of the top 100 sellers, 65% of the top 1,000 sellers, and 65% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com marketplace are not based in USA, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 994 products listed by sellers using FBA vs. 48,197 by those who don't

On average a seller has 19,461 products listed for sale. Those who use FBA have 994 products listed on average, much less than those who don't use FBA at 48,197 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

18% of the top sellers have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 14%, Home & Kitchen at 12%, and Health & Household at 12%. Top Amazon.com Categories has the full list of top categories.

2,995,863 feedback reviews in a month

All sellers received a total of 2,995,863 feedback reviews in a month. Top sellers accounted for 57% of that. During the last 12 months on average 4,877,742 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.com sellers.

-bearbooks- with 1,472% feedback increase at the top of trending sellers list

During the last month -bearbooks- increased their feedback received by 1,472% from the month before. They are at the top of the trending sellers list. They are currently ranked 179th overall. Other trending sellers have also increased their feedback reviews: wwwcase by 512%, Coco James by 345%, All Better by 311%, BJC Group by 304%, and Pick-N-Save! by 261%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Pharmapacks 1 1 26
AnkerDirect 2 2 15
JEDirect 3 23 190
Decluttr Store 4 4 45
etailz 5 5 30
Lunt Solar Systems 6 631 7,051
Fintie 7 6 38
Jenson Books Inc 8 3 24
THE BT GROUP 9 15 87
SquareTrade 10 30 116
BigHeartedBooks 11 60 224
Sunvalley Brands 12 11 76
Utopia Deals 13 10 130
River Colony Trading 14 7 7
OxKom 15 9 70
6pm, LLC 16 8 162
Zoverstocks 17 27 14
Better World Books 18 26 4
Caseology® 19 22 112
Spigen Inc 20 29 68
hippo_books 21 12 6
Patozon 22 48 290
BIGFLY 23 18 21
stores123 24 21 154
OutdoorEquipped 25 37 135
Tool Deals 26 59 331
uxcell 27 20 64
topshoesUS 28 56 686
NetRush 29 39 126
Siania 30 89 566
-importcds 31 24 1
Avalanche Brands 32 16 29
MetroDecor 33 53 937
Etekcity 34 25 165
Mr.Shield 35 32 357
i-BLASON 36 97 137
Supcase 37 78 192
Book Depository US 38 19 12
Our Pampered Home 39 46 86
SportingDoc 40 45 283
Zappos Retail, Inc. 41 33 626
ThriftBooks - Green Earth 42 52 31
BSCstore 43 17 93
VicTsingDirect 44 43 395
worldofbooksusa 45 34 73
EPAuto Direct 46 86 1,388
Asurion, LLC 47 36 280
Supershieldz 48 54 213
ThriftBooks - Sierra Nevada 49 66 136
TOP SHELF-BRANDS 50 119 823
Collections Etc 51 40 315
ThriftBooks - Free State 52 67 94
TechMatte 53 28 132
iServe 54 61 640
power-innovation 55 88 281
MetaRetail 56 69 117
Prime Time Commerce 57 44 412
Clean Earth Books 58 90 236
Juvo+ 59 38 277
Deep_Discount_Entertainment 60 55 42
Mr. Medical 61 63 216
MYBATTERYSUPPLIER 62 51 98
Gatzies 63 50 221
Cable Matters 64 41 101
AmericaRx 65 31 35
Great Household 66 71 144
momox com 67 84 171
LinenSpa 68 81 276
BestChoiceproducts 69 146 553
TCP Global Corp 70 70 134
Epic Business Services Online 71 58 297
VMInnovations 72 73 247
FYY US Tech 73 234 1,210
Lifeloling 74 590 6,845
Preferred Mart 75 47 184
Wiki Deals 76 139 907
TheNewMall 77 49 188
WonderBook 78 127 85
ThriftBooks - Motor City 79 104 34
OMOTON Mall 80 68 667
COCO-VISION 81 75 920
Fun Stuff For Sale 82 140 460
ThriftBooks - Blue Cloud 83 133 77
ThriftBooks - Yankee Clipper 84 99 71
UGREEN GROUP LIMITED 85 115 1,236
Amazing Prime Value 86 101 598
Won Lane 87 64 389
ThriftBooks - Silver Arch 88 162 102
megahitrecords 89 82 168
eBoot Online 90 114 1,436
ClothingShopOnline 91 205 1,326
DBROTH 92 57 36
Longhorn Moto 93 161 962
ShippedFast 94 87 310
BRILANTI BOOKS 95 150 343
Zizo® 96 102 1,192
Jenson Books Inc. 97 636 7,085
Deals On Call 98 42 124
Pronghorn Outfitters 99 645 7,149
Office Depot, Inc. 100 718 2,911

We monitor millions of sellers, if a seller you are looking for is missing report a missing seller and we will include them.

Get Data-Driven Insights About Online Retail