Top Amazon UK Marketplace SellersTop sellers

Amazon UK

Amazon.co.uk is one of the oldest Amazon's marketplaces, launched in 1998 after acquiring Bookpages.co.uk, a UK online book retailer. It's the largest ecommerce website in UK, ahead of eBay UK.

Amazon marketplace launched in UK in March, 2002.

68,002 new sellers this year, 234 per day

So far this year 68,002 sellers joined the Amazon.co.uk marketplace. This equals to 234 new sellers every day. During the last month alone 5,829 new sellers joined. However this is less than on other months this year.

173,939 sellers have products listed for sale

There are 173,939 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 61,701 sellers received a feedback review in a month. However during past 12 months 135,982 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

35% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 32% of the top 100 sellers, 29% of the top 1,000 sellers, and 35% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.co.uk marketplace are not based in UK, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 811 products listed by sellers using FBA vs. 14,634 by those who don't

On average a seller has 10,414 products listed for sale. Those who use FBA have 811 products listed on average, much less than those who don't use FBA at 14,634 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics & Photo category

21% of the top sellers have their main category as Electronics & Photo. Other popular categories are Toys & Games at 13%, Clothing at 9%, and DIY & Tools at 8%. Top Amazon.co.uk Categories has the full list of top categories.

1,410,096 feedback reviews in a month

All sellers received a total of 1,410,096 feedback reviews in a month. Top sellers accounted for 80% of that. During the last 12 months on average 1,598,287 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.co.uk sellers.

homebargains with 2,021% feedback increase at the top of trending sellers list

During the last month homebargains increased their feedback received by 2,021% from the month before. They are at the top of the trending sellers list. They are currently ranked 601st overall. Other trending sellers have also increased their feedback reviews: Highland Discount's by 1,200%, Popamazing by 1,108%, PREMIER FACTORS by 1,095%, Gidgets_Gadgets by 1,093%, and Emmabin Direct by 1,025%.

Amazon.co.uk European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
musicMagpie 1 1 1
dodax-online-uk 2 4 12
World of Books Ltd 3 2 3
Revival Books Ltd 4 9 15
OnlineMusicFilmsGames 5 8 19
Wordery 6 5 11
momox co uk 7 6 13
all your music 8 7 4
Book Depository 9 3 2
PolyPostalBags 10 13 152
DOMU UK 11 12 33
AnkerDirect 12 14 31
the book house 13 11 10
Amazon US 14 61 1,525
awesome_books_001 15 10 6
Bahamut Media Group 16 55 294
betterworldbooksltd 17 17 16
BOOKS etc 18 19 94
Brit-Books 19 25 36
Round3 UK 20 27 247
Greener_Books 21 18 14
DURONIC 22 30 34
Sunvalleytek-UK 23 21 172
First4Spares 24 22 119
SPARES-2-GO 25 23 23
Blackwell's UK 26 88 1,575
uniqueplace-uk 27 43 182
JEDirect UK 28 32 176
Activecare Online 29 31 169
Blue Herbs 30 33 365
TECHGEAR Solutions 31 24 62
SNaylerBooks 32 35 142
LightingandMobileAccessoriesUK 33 28 129
countryhouselibrary 34 40 1,079
Spigen 35 60 1,144
longtop 36 616 5,635
AP Motor Store 37 39 155
The Light Factory 38 53 158
UGREEN GROUP LIMITED UK 39 44 650
ReNew Entertainment 40 37 694
A ENTERTAINMENT 41 20 261
eaglebooksUK 42 41 188
Englishpostbox 43 70 476
UKPaperbackshop 44 26 9
THE-BOOK-FACTORY 45 98 92
Mudder Online UK 46 36 357
supermart USA 47 63 136
Fulfillment Express 48 52 68
STK e-Shop 49 54 242
Bookdonors 50 47 40
UK_BOOKSTORE_ 51 165 646
Superfood Market 52 109 1,610
Speedyhen Ltd 53 84 81
24/7 DIRECT 54 51 190
Fintie EU 55 50 384
GoldenSwing 56 206 2,491
owlsmart_usa 57 65 83
H&S Alliance UK Ltd 58 94 926
Stefanian 59 254 3,541
iZilla 60 86 804
moviemars-uk 61 69 8
Shukan 62 95 284
RAREWAVES 63 58 29
Langley Steelworks Ltd 64 101 1,036
Falcon Workshop Supplies Ltd 65 85 542
betterworldbooks 66 49 17
MediaMerchants 67 42 231
-SuperBookDeals- 68 164 59
Mountain Warehouse 69 74 299
Xtreme Auto Accessories 70 68 186
Gardener's Dream Ltd 71 92 657
Electrical Emporium 72 183 1,908
Heart Service 73 128 2,014
MoKoDirect EU 74 48 445
Strictly Lamps 75 73 103
COOZO UK 76 77 194
eBoot 77 75 986
Betron Limited ( VAT Registered) 78 62 191
Infinite_Books 79 1,347 4,262
Digiflex 80 64 37
cherrypickelectronics 81 107 308
Innovation Goal UK 82 99 1,760
Songmics 83 72 656
ESR Case EU Store 84 96 598
DVD Overstocks 85 34 106
Universal Color 86 45 366
SDE Online 87 90 257
Lakeland 88 87 296
ClickJunkie 89 76 20
NEON Mart 90 106 1,747
F & F Stores 91 223 2,826
CSL-Computer 92 46 343
smeikalbooks 93 97 57
Ascot City 94 401 4,496
London Bridge Books 95 191 1,106
Invero 96 228 185
Oypla 97 116 1,005
Motionperformance - Waxacar 98 89 52
Rinkit Ltd 99 66 88
massivebooks 100 126 76

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