Amazon.co.uk Marketplace in UKTop sellers

Amazon UK

Amazon.co.uk is one of the oldest Amazon's marketplaces, launched in 1998 after acquiring Bookpages.co.uk, a UK online book retailer. It's the largest ecommerce website in UK, ahead of eBay UK.

Amazon marketplace launched in UK in March, 2002.

80,330 new sellers this year, 231 per day

So far this year 80,330 sellers joined the Amazon.co.uk marketplace. This equals to 231 new sellers every day. During the last month alone 6,515 new sellers joined. However this is less than on other months this year.

174,251 sellers have products listed for sale

There are 174,251 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 67,010 sellers received a feedback review in a month. However during past 12 months 137,240 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

34% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 31% of the top 100 sellers, 28% of the top 1,000 sellers, and 34% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.co.uk marketplace are not based in UK, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 659 products listed by sellers using FBA vs. 26,484 by those who don't

On average a seller has 18,888 products listed for sale. Those who use FBA have 659 products listed on average, much less than those who don't use FBA at 26,484 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics & Photo category

20% of the top sellers have their main category as Electronics & Photo. Other popular categories are Toys & Games at 15%, Clothing at 10%, and DIY & Tools at 7%. Top Amazon.co.uk Categories has the full list of top categories.

1,993,249 feedback reviews in a month

All sellers received a total of 1,993,249 feedback reviews in a month. Top sellers accounted for 80% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.co.uk sellers.

Valery Madelyn UK with 1,044% feedback increase at the top of trending sellers list

During the last month Valery Madelyn UK increased their feedback received by 1,044% from the month before. They are at the top of the trending sellers list. They are currently ranked 626th overall. Other trending sellers have also increased their feedback reviews: Perfume-Click by 1,034%, PAULINE&MORGEN X KATE LYNN collection by 910%, Proxima Direct by 529%, London Empire (UK SELLER VAT REGISTERED) by 513%, and Exploding Kittens LLC by 483%.

Amazon.co.uk European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.co.uk sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
musicMagpie 1 1 1
dodax-online-uk 2 3 12
World of Books Ltd 3 2 3
Book Depository 4 4 2
Revival Books Ltd 5 9 15
Wordery 6 5 11
OnlineMusicFilmsGames 7 7 19
DOMU UK 8 12 30
momox co uk 9 6 13
all your music 10 8 4
AnkerDirect 11 14 32
the book house 12 11 10
Sunvalleytek-UK 13 20 157
DURONIC 14 21 33
XS-Stock com Ltd 15 65 103
betterworldbooksltd 16 15 16
awesome_books_001 17 10 6
Brit-Books 18 25 35
BOOKS etc 19 19 87
PolyPostalBags 20 13 144
24/7 DIRECT 21 53 181
Greener_Books 22 17 14
longtop 23 173 2,907
LightingandMobileAccessoriesUK 24 29 117
ReNew Entertainment 25 33 598
SPARES-2-GO 26 23 23
First4Spares 27 22 109
Bahamut Media Group 28 35 263
TECHGEAR Solutions 29 26 61
Newin Home 30 94 1,723
Spigen 31 49 933
F & F Stores 32 133 1,984
uniqueplace-uk 33 37 171
JEDirect UK 34 30 167
Amazon US 35 34 1,072
UKPaperbackshop 36 28 9
MoKoDirect EU 37 45 404
The Light Factory 38 51 155
Blue Herbs 39 31 337
Round3 UK 40 27 225
Betron Limited ( VAT Registered) 41 59 188
countryhouselibrary 42 39 886
ANSIO Direct 43 141 1,017
Infinite_Books 44 314 2,607
iZilla 45 75 698
FootballShopOnline 46 164 356
eaglebooksUK 47 42 184
Blackwell's UK 48 60 1,226
Fintie EU 49 50 365
Strictly Lamps 50 69 99
SNaylerBooks 51 36 136
Character UK 52 194 299
UGREEN GROUP LIMITED UK 53 41 594
STK e-Shop 54 48 227
Rinkit Ltd 55 66 86
UK_BOOKSTORE_ 56 120 596
H&S Alliance UK Ltd 57 79 807
COOZO UK 58 78 190
NEON Mart 59 98 1,464
AP Motor Store 60 38 150
Speedyhen Ltd 61 82 80
JULIES-BOOKSHOP 62 52 24
Lakeland 63 93 278
worldofbargain888 64 157 765
Superfooduk 65 129 376
Weetop 66 221 3,323
A ENTERTAINMENT 67 24 246
supermart USA 68 62 132
ClickJunkie 69 73 20
Shukan 70 90 274
Bookdonors 71 47 40
Superfood Market 72 88 1,362
Robelli Online (UK SHIPPER) 73 126 526
BARGAINS-GALORE 74 84 319
Hot UK Stuff 75 252 588
Electrical Emporium 76 139 1,631
ESR Case EU Store 77 89 558
Fulfillment Express 78 54 66
Mountain Warehouse 79 74 289
net_price_direct 80 205 223
Accessory-Shop 81 211 98
Vinsani (UK Seller) 82 86 195
Gadget Grotto 83 327 556
Englishpostbox 84 64 450
Invero 85 167 183
My Swift 86 202 395
Innox Trading 87 288 438
moviemars-uk 88 71 8
mrtopseller 89 83 42
PARIELLA 90 325 924
Falcon Workshop Supplies Ltd 91 81 507
THE MONSTER BOOKSHOP 92 309 690
THE-BOOK-FACTORY 93 76 90
Balloon Shop 94 251 449
Garden Selections 95 72 174
ExpressPro 96 147 22
GoldenSwing 97 166 1,995
MMP Living 98 112 260
Amatec Ltd 99 645 5,996
Impressionz 100 163 1,118

We monitor millions of sellers, if a seller you are looking for is missing report a missing seller and we will include them.

Get Data-Driven Insights About Online Retail