Marketplace in UK

Amazon UK is one of the oldest Amazon's marketplaces, launched in 1998 after acquiring, a UK online book retailer. It's the largest ecommerce website in UK, ahead of eBay UK.

Amazon marketplace launched in UK in March, 2002.

18,212 new sellers this year

So far this year 18,212 sellers joined the marketplace. This equals to 242 new sellers every day. During the last month alone 6,523 new sellers joined. However this is less than on other months this year.

186,390 sellers have products listed for sale

There are 186,390 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 64,467 sellers received a feedback review in a month. However during past 12 months 136,910 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

38% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 38% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in UK, as it enables international sellers to offer the same two-day shipping guarantee.

On average 787 products listed by sellers using FBA

On average a seller has 15,524 products listed for sale. Those who use FBA have 787 products listed on average, less than those who don't use FBA at 21,740 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics & Photo category

21% of the top sellers have their main category as Electronics & Photo. Other popular categories are Toys & Games, Clothing, and DIY & Tools. Top Categories has the full list of top categories.

1,379,150 feedback reviews in a month

All sellers received a total of 1,379,150 feedback reviews in a month. Top sellers accounted for 79% of that. During the last 12 months on average 1,519,732 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.

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