Marketplace in UK

Amazon UK is one of the oldest Amazon's marketplaces, launched in 1998 after acquiring, a UK online book retailer. It's the largest ecommerce website in UK, ahead of eBay UK.

Amazon marketplace launched in UK in March, 2002.

86,559 new sellers this year

So far this year 86,559 sellers joined the marketplace. This equals to 326 new sellers every day. During the last month alone 12,908 new sellers joined. This is more than on other months this year.

218,051 sellers have products listed for sale

There are 218,051 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 66,973 sellers received a feedback review in a month. However during past 12 months 146,086 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

40% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 40% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in UK, as it enables international sellers to offer the same two-day shipping guarantee.

On average 23 products listed by sellers using FBA

On average a seller has 325 products listed for sale. Those who use FBA have 23 products listed on average, less than those who don't use FBA at 183 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Home & Garden category

28% of the top sellers have their main category as Home & Garden. Other popular categories are Electronics & Photo, Clothing, and Toys & Games. Top Categories has the full list of top categories.

1,213,227 feedback reviews in a month

All sellers received a total of 1,213,227 feedback reviews in a month. Top sellers accounted for 77% of that. During the last 12 months on average 1,438,531 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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