Top Amazon Spain Marketplace SellersTop sellers

Amazon Spain

Amazon launched Amazon.es, its Spanish store, in 2011. Since then it has grown to become the largest ecommerce website in Spain, ahead of eBay Spain.

56,667 new sellers this year, 192 per day

So far this year 56,667 sellers joined the Amazon.es marketplace. This equals to 192 new sellers every day. During the last month alone 6,440 new sellers joined. This is more than on other months this year.

99,939 sellers have products listed for sale

There are 99,939 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 23,744 sellers received a feedback review in a month. However during past 12 months 63,777 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

56% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 48% of the top 100 sellers, 57% of the top 1,000 sellers, and 56% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.es marketplace are not based in Spain, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 209 products listed by sellers using FBA vs. 6,496 by those who don't

On average a seller has 3,044 products listed for sale. Those who use FBA have 209 products listed on average, much less than those who don't use FBA at 6,496 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

188,497 feedback reviews in a month

All sellers received a total of 188,497 feedback reviews in a month. Top sellers accounted for 90% of that. During the last 12 months on average 192,310 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.es sellers.

GNWE with 115% feedback increase at the top of trending sellers list

During the last month GNWE increased their feedback received by 115% from the month before. They are at the top of the trending sellers list. They are currently ranked 40th overall. Other trending sellers have also increased their feedback reviews: Westeng by 61%, Spigen Direct ES by 60%, Trend Mall by 59%, Universal Color by 46%, and Shilager by 44%.

Amazon.es European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Electrónica Rey SL 1 1 1
VICTSING 2 2 4
yueying 3 16 48
Patuoxun 4 3 9
CSL-Computer 5 6 6
Universal Color 6 9 21
KW-Commerce 7 8 3
CABLEPELADO 8 51 181
JEDirect ES 9 15 8
Songmics 10 13 26
AICEK ES 11 21 90
Trend Mall 12 30 38
UGREEN GROUP LIMITED UK 13 11 23
STK e-Shop 14 10 33
Sunvalleytek-ES 15 22 12
MoKoDirect EU 16 14 30
iVoler EU 17 12 35
Spigen Direct ES 18 34 87
Productos Reacondicionados 19 17 14
Highly One 20 4 16
Shilager 21 201 559
Importcds-USA 22 5 2
A Brilliant Planet 23 7 7
ACTECOM 24 29 68
gohappybuy 25 26 63
Onogo ES 26 20 13
AIGOTECH 27 32 86
Rampow 28 56 166
Europe Sellers Kings 29 42 49
XCSOURCE 30 25 11
A-MONTAIN 31 76 242
Poweradd 32 23 53
worldofbooks-es 33 37 29
sourcingmap 34 31 55
ESR Case EU Store 35 45 71
angemart1999 36 18 28
Bpro 37 27 88
protectionfilms24-ES 38 28 20
TuMundoSmartphone 39 52 15
GNWE 40 53 119
SumbayEU 41 129 412
WATCH4SPORT 42 74 99
batería rey 43 35 24
Sonline-HK 44 24 31
FUDISI Tech 45 39 124
Handkraft 46 58 214
KeenstoneEU 47 105 301
HOGAR24 48 67 127
US-ZINC 49 214 480
PlanetMóvil 50 75 217
Sunny Market 51 41 66
Ringke_Direct 52 125 376
The_Book_Depository_ES 53 33 5
Home MART 54 49 151
SOUNDSOUL Direct 55 94 200
DekorWNN 56 140 411
Salcar Online 57 69 143
GoldenSwing 58 40 98
Westeng 59 467 1,107
PAPELSTORE 60 66 149
Mosiso ES 61 149 251
Uxpressbuying 62 65 111
OviPhone 63 145 344
Fintie EU 64 59 146
OMOTON UK 65 48 153
efluky Direct 66 85 264
Hot Deal Zone 67 111 224
SportsShoes Unlimited 68 166 443
Ilovemymovil 69 50 112
Queraltó 70 116 170
oodji 71 172 485
dodax-es 72 54 19
Imosver 73 194 114
Sannysis® 74 38 60
due-home 75 60 81
OutSunny Iberica 76 73 113
Feeego 77 43 65
tongshi 78 36 72
SMTR-EU 79 196 507
MercadoActual 80 61 96
Inateck 81 133 101
Tiopeseer 82 184 487
CABLEMATIC 83 276 137
habi_accessories 84 175 484
Powerextra ES 85 413 1,000
Home Health Europe 86 79 76
Hispazon Shop 87 64 174
Tuning 88 83 150
Toy Haven Online 89 179 427
Cris Nails S.L 90 92 222
elephANT 91 255 686
Malloom 92 44 59
EASYSMX 93 87 208
COOSA® 94 124 266
PaperbackshopUK_es 95 46 32
Andoer Official 96 120 312
Digiflex ES 97 96 120
SWEETY LIFE 98 157 139
Etekcity Corporation 99 55 152
TecTake España 100 72 34

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