Amazon launched Amazon.es, its Spanish store, in 2011. Since then it has grown to become the largest ecommerce website in Spain, ahead of eBay Spain.
11,346 new sellers this yearSo far this year 11,346 sellers joined the Amazon.es marketplace. This equals to 218 new sellers every day. During the last month alone 6,274 new sellers joined. However this is less than on other months this year.
108,734 sellers have products listed for saleThere are 108,734 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 29,548 sellers received a feedback review in a month. However during past 12 months 68,364 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
65% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 65% of the top sellers. Thanks to FBA many of the sellers on Amazon.es marketplace are not based in Spain, as it enables international sellers to offer the same two-day shipping guarantee.
On average 219 products listed by sellers using FBAOn average a seller has 4,682 products listed for sale. Those who use FBA have 219 products listed on average, less than those who don't use FBA at 12,058 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electrónica, category35% of the top sellers have their main category as Electrónica,. Other popular categories are Hogar y cocina, Deportes y aire libre, and Juguetes y juegos. Top Amazon.es Categories has the full list of top categories.
288,508 feedback reviews in a monthAll sellers received a total of 288,508 feedback reviews in a month. Top sellers accounted for 88% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.
Amazon.es European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
Looking for the list of Amazon.es marketplace sellers? It has moved to SellerRatings.com.