Amazon launched Amazon.es, its Spanish store, in 2011. Since then it has grown to become the largest ecommerce website in Spain, ahead of eBay Spain.
56,667 new sellers this year, 192 per day
So far this year 56,667 sellers joined the Amazon.es marketplace. This equals to 192 new sellers every day. During the last month alone 6,440 new sellers joined. This is more than on other months this year.
99,939 sellers have products listed for sale
There are 99,939 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 23,744 sellers received a feedback review in a month. However during past 12 months 63,777 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
56% of sellers use Fulfillment by Amazon (FBA)
Fulfillment by Amazon (FBA) is used by 48% of the top 100 sellers, 57% of the top 1,000 sellers, and 56% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.es marketplace are not based in Spain, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 209 products listed by sellers using FBA vs. 6,496 by those who don't
On average a seller has 3,044 products listed for sale. Those who use FBA have 209 products listed on average, much less than those who don't use FBA at 6,496 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
188,497 feedback reviews in a month
All sellers received a total of 188,497 feedback reviews in a month. Top sellers accounted for 90% of that. During the last 12 months on average 192,310 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.es sellers.
GNWE with 115% feedback increase at the top of trending sellers list
During the last month GNWE increased their feedback received by 115% from the month before. They are at the top of the trending sellers list. They are currently ranked 40th overall. Other trending sellers have also increased their feedback reviews: Westeng by 61%, Spigen Direct ES by 60%, Trend Mall by 59%, Universal Color by 46%, and Shilager by 44%.
Amazon.es European marketplace
European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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