Amazon launched Amazon.es, its Spanish store, in 2011. Since then it has grown to become the largest ecommerce website in Spain, ahead of eBay Spain.
67,828 new sellers this year, 196 per daySo far this year 67,828 sellers joined the Amazon.es marketplace. This equals to 196 new sellers every day. During the last month alone 6,567 new sellers joined. This is more than on other months this year.
105,277 sellers have products listed for saleThere are 105,277 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 26,443 sellers received a feedback review in a month. However during past 12 months 65,465 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
58% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 52% of the top 100 sellers, 58% of the top 1,000 sellers, and 58% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.es marketplace are not based in Spain, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 230 products listed by sellers using FBA vs. 15,677 by those who don'tOn average a seller has 7,238 products listed for sale. Those who use FBA have 230 products listed on average, much less than those who don't use FBA at 15,677 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
244,098 feedback reviews in a monthAll sellers received a total of 244,098 feedback reviews in a month. Top sellers accounted for 89% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.es sellers.
STATIONARY SAVE with 1,708% feedback increase at the top of trending sellers listDuring the last month STATIONARY SAVE increased their feedback received by 1,708% from the month before. They are at the top of the trending sellers list. They are currently ranked 82nd overall. Other trending sellers have also increased their feedback reviews: dinydon by 242%, SeedPower by 206%, meinemarkenmode by 185%, PaperbackshopUK_es by 170%, and J.Rosée Buena Joyería Estudio by 122%.
Amazon.es European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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