Amazon launched Amazon.es, its Spanish store, in 2011. Since then it has grown to become the largest ecommerce website in Spain, ahead of eBay Spain.
32,710 new sellers this yearSo far this year 32,710 sellers joined the Amazon.es marketplace. This equals to 230 new sellers every day. During the last month alone 8,068 new sellers joined. This is more than on other months this year.
123,472 sellers have products listed for saleThere are 123,472 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 27,033 sellers received a feedback review in a month. However during past 12 months 71,295 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
60% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 60% of the top sellers. Thanks to FBA many of the sellers on Amazon.es marketplace are not based in Spain, as it enables international sellers to offer the same two-day shipping guarantee.
On average 24 products listed by sellers using FBAOn average a seller has 81 products listed for sale. Those who use FBA have 24 products listed on average, less than those who don't use FBA at 59 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electrónica, category33% of the top sellers have their main category as Electrónica,. Other popular categories are Hogar y cocina, Deportes y aire libre, and Ropa. Top Amazon.es Categories has the full list of top categories.
197,643 feedback reviews in a monthAll sellers received a total of 197,643 feedback reviews in a month. Top sellers accounted for 86% of that. During the last 12 months on average 222,577 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year.
Amazon.es European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.
Looking for the list of Amazon.es marketplace sellers? It has moved to SellerRatings.com.