Amazon.es Marketplace in SpainTop sellers

Amazon Spain

Amazon launched Amazon.es, its Spanish store, in 2011. Since then it has grown to become the largest ecommerce website in Spain, ahead of eBay Spain.

67,828 new sellers this year, 196 per day

So far this year 67,828 sellers joined the Amazon.es marketplace. This equals to 196 new sellers every day. During the last month alone 6,567 new sellers joined. This is more than on other months this year.

105,277 sellers have products listed for sale

There are 105,277 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 26,443 sellers received a feedback review in a month. However during past 12 months 65,465 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

58% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 52% of the top 100 sellers, 58% of the top 1,000 sellers, and 58% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.es marketplace are not based in Spain, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 230 products listed by sellers using FBA vs. 15,677 by those who don't

On average a seller has 7,238 products listed for sale. Those who use FBA have 230 products listed on average, much less than those who don't use FBA at 15,677 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

244,098 feedback reviews in a month

All sellers received a total of 244,098 feedback reviews in a month. Top sellers accounted for 89% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.es sellers.

STATIONARY SAVE with 1,708% feedback increase at the top of trending sellers list

During the last month STATIONARY SAVE increased their feedback received by 1,708% from the month before. They are at the top of the trending sellers list. They are currently ranked 82nd overall. Other trending sellers have also increased their feedback reviews: dinydon by 242%, SeedPower by 206%, meinemarkenmode by 185%, PaperbackshopUK_es by 170%, and J.Rosée Buena Joyería Estudio by 122%.

Amazon.es European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.es sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Electrónica Rey SL 1 1 1
VICTSING 2 2 4
Productos Reacondicionados 3 10 12
Patuoxun 4 3 9
AICEK ES 5 18 71
Sunvalleytek-ES 6 21 13
yueying 7 16 45
Spigen Direct ES 8 24 69
CABLEPELADO 9 34 135
CSL-Computer 10 6 6
PaperbackshopUK_es 11 42 31
UGREEN GROUP LIMITED UK 12 11 23
KW-Commerce 13 8 3
Songmics 14 13 24
MoKoDirect EU 15 15 29
JEDirect ES 16 17 8
Poweradd 17 22 46
Trend Mall 18 28 35
AIGOTECH 19 29 78
gohappybuy 20 20 54
nagiry-españa 21 59 22
STK e-Shop 22 7 33
iVoler EU 23 14 34
FUDISI Tech 24 35 107
Universal Color 25 12 21
Weetop 26 66 235
Highly One 27 4 16
oodji 28 94 315
ESR Case EU Store 29 43 66
Bpro 30 26 84
Shilager 31 96 346
ACTECOM 32 27 64
GoldenSwing 33 47 94
XCSOURCE 34 25 10
Home MART 35 50 125
Europe Sellers Kings 36 40 48
worldofbooks-es 37 36 30
Rampow 38 46 157
A-MONTAIN 39 56 199
protectionfilms24-ES 40 30 18
angemart1999 41 19 28
TuMundoSmartphone 42 45 15
Movilcom 43 389 1,043
A Brilliant Planet 44 9 7
The_Book_Depository_ES 45 38 5
Salcar Online 46 68 123
GNWE 47 53 109
sourcingmap 48 33 51
US-ZINC 49 122 345
Hispazon Shop 50 55 161
Funnyhome 51 174 500
J.Rosée Buena Joyería Estudio 52 93 307
KeenstoneEU 53 84 259
Fintie EU 54 57 133
Onogo ES 55 23 14
TACKLIFE 56 119 368
batería rey 57 37 25
Sonline-HK 58 31 32
SOUNDSOUL Direct 59 81 176
Wellshine 60 730 1,664
MercadoActual 61 58 95
Handkraft 62 49 192
PlanetMóvil 63 65 195
elephANT 64 156 507
Ringke_Direct 65 86 309
Aosom Spain 66 71 106
Electronic-Star-ES 67 82 92
Cris Nails S.L 68 78 197
DekorWNN 69 107 328
HOGAR24 70 69 120
Inateck 71 113 100
LOBKIN-ES 72 83 177
due-home 73 61 75
Dave-HX 74 234 665
Uxpressbuying 75 63 103
SumbayEU 76 85 321
efluky Direct 77 73 239
Queraltó 78 101 164
Imosver 79 160 110
Rankie-Direct 80 198 540
Town Youth 81 339 925
STATIONARY SAVE 82 490 1,213
Westeng 83 269 737
OMOTON UK 84 51 143
Mosiso ES 85 129 228
Simpeak.E Store 86 167 390
Ilovemymovil 87 52 108
BlitzWolf Direct 88 253 640
Home Health Europe 89 75 76
OviPhone 90 120 298
Zacro-euro 91 102 279
meinemarkenmode 92 289 677
PAPELSTORE 93 70 145
Hot Deal Zone 94 103 206
Cost-Dropper (Order delay may occur in Xmas rush!) 95 364 511
todobarato24h 96 76 174
Character ES 97 165 365
SeedPower 98 1,177 2,455
Andoer Official 99 115 281
Mundo Electro 100 179 129

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