Amazon Japan (Japanese: アマゾンジャパン) was launched in 2000, and serves Japan and Japanese-language speakers around the world. Since 2002 third-party sellers were allowed to joined the newly opened Amazon Marketplace. Amazon Prime program is available since 2007. It has become the most visited ecommerce website in Japan, even though Rakuten remains the largest ecommerce store in terms of sales.
47,492 new sellers this year, 135 per daySo far this year 47,492 sellers joined the Amazon.co.jp marketplace. This equals to 135 new sellers every day. During the last month alone 2,349 new sellers joined. However this is less than on other months this year.
81,535 sellers have products listed for saleThere are 81,535 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 48,572 sellers received a feedback review in a month. However during past 12 months 93,937 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
49% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 27% of the top 100 sellers, 39% of the top 1,000 sellers, and 49% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.co.jp marketplace are not based in Japan, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 1,124 products listed by sellers using FBA vs. 23,503 by those who don'tOn average a seller has 13,288 products listed for sale. Those who use FBA have 1,124 products listed on average, much less than those who don't use FBA at 23,503 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in DVD category8% of the top sellers have their main category as DVD. Other popular categories are ドラッグストア,12 at 0%, パソコン・周辺機器,12 at 0%, and 食品・飲料・お酒,15 at 0%. Top Amazon.co.jp Categories has the full list of top categories.
684,310 feedback reviews in a monthAll sellers received a total of 684,310 feedback reviews in a month. Top sellers accounted for 77% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.co.jp sellers.
FashionableGNJPyoung with 253% feedback increase at the top of trending sellers listDuring the last month FashionableGNJPyoung increased their feedback received by 253% from the month before. They are at the top of the trending sellers list. They are currently ranked 25th overall. Other trending sellers have also increased their feedback reviews: JPRiDE（ジェイピー・ライド） by 143%, 株式会社B&J by 120%, モノモノショップ by 118%, SoundPEATS Audio〔メーカー直営店・１年保証付〕 by 85%, and Kumu-JP by 76%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.