Marketplace in Japan

Amazon Japan

Amazon Japan (Japanese: アマゾンジャパン) was launched in 2000, and serves Japan and Japanese-language speakers around the world. Since 2002 third-party sellers were allowed to joined the newly opened Amazon Marketplace. Amazon Prime program is available since 2007. It has become the most visited ecommerce website in Japan, even though Rakuten remains the largest ecommerce store in terms of sales.

24,681 new sellers this year

So far this year 24,681 sellers joined the marketplace. This equals to 122 new sellers every day. During the last month alone 12,704 new sellers joined. This is more than on other months this year.

133,914 sellers have products listed for sale

There are 133,914 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 51,297 sellers received a feedback review in a month. However during past 12 months 100,393 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

51% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 51% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Japan, as it enables international sellers to offer the same two-day shipping guarantee.

On average 41 products listed by sellers using FBA

On average a seller has 345 products listed for sale. Those who use FBA have 41 products listed on average, less than those who don't use FBA at 190 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in DVD category

11% of the top sellers have their main category as DVD. Other popular categories are ドラッグストア,15, 食品・飲料・お酒,18, and ビューティー,12. Top Categories has the full list of top categories.

562,704 feedback reviews in a month

All sellers received a total of 562,704 feedback reviews in a month. Top sellers accounted for 75% of that. During the last 12 months on average 640,468 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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