Marketplace in Japan

Amazon Japan

Amazon Japan (Japanese: アマゾンジャパン) was launched in 2000, and serves Japan and Japanese-language speakers around the world. Since 2002 third-party sellers were allowed to joined the newly opened Amazon Marketplace. Amazon Prime program is available since 2007. It has become the most visited ecommerce website in Japan, even though Rakuten remains the largest ecommerce store in terms of sales.

7,085 new sellers this year

So far this year 7,085 sellers joined the marketplace. This equals to 90 new sellers every day. During the last month alone 1,725 new sellers joined. However this is less than on other months this year.

121,635 sellers have products listed for sale

There are 121,635 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 50,679 sellers received a feedback review in a month. However during past 12 months 98,156 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

52% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 52% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Japan, as it enables international sellers to offer the same two-day shipping guarantee.

On average 991 products listed by sellers using FBA

On average a seller has 11,317 products listed for sale. Those who use FBA have 991 products listed on average, less than those who don't use FBA at 20,456 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in DVD category

10% of the top sellers have their main category as DVD. Other popular categories are ドラッグストア,13, 食品・飲料・お酒,16, and ドラッグストア,29. Top Categories has the full list of top categories.

617,236 feedback reviews in a month

All sellers received a total of 617,236 feedback reviews in a month. Top sellers accounted for 76% of that. During the last 12 months on average 674,617 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.

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