Amazon.it Marketplace in ItalyTop sellers

Amazon Italy

Amazon has been selling in Italy since 2010, when they launched Amazon.it. Since 2011 Amazon Prime program was offered to Italian customers. In Italy Amazon is the largest ecommerce website, eBay Italy is in second place.

74,545 new sellers this year, 215 per day

So far this year 74,545 sellers joined the Amazon.it marketplace. This equals to 215 new sellers every day. During the last month alone 7,045 new sellers joined. This is more than on other months this year.

115,159 sellers have products listed for sale

There are 115,159 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 35,359 sellers received a feedback review in a month. However during past 12 months 76,938 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

53% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 55% of the top 100 sellers, 57% of the top 1,000 sellers, and 53% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.it marketplace are not based in Italy, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 296 products listed by sellers using FBA vs. 16,574 by those who don't

On average a seller has 7,992 products listed for sale. Those who use FBA have 296 products listed on average, much less than those who don't use FBA at 16,574 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

477,217 feedback reviews in a month

All sellers received a total of 477,217 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.it sellers.

Wilhel.sk with 1,014% feedback increase at the top of trending sellers list

During the last month Wilhel.sk increased their feedback received by 1,014% from the month before. They are at the top of the trending sellers list. They are currently ranked 50th overall. Other trending sellers have also increased their feedback reviews: PAULINE&MORGEN X KATE LYNN collection by 768%, MULBESS by 415%, YI Official Store Italy by 280%, trovagomme_store by 221%, and STATIONARY SAVE by 197%.

Amazon.it European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.it sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
SunvalleyTek-IT 1 2 3
dodax-italy 2 8 4
Spigen Italy 3 3 18
yueying 4 6 60
iVoler EU 5 1 16
and-on store 6 22 202
KW-Commerce 7 4 1
UGREEN GROUP LIMITED UK 8 10 32
AICEK IT 9 13 74
AnkerDirect IT 10 14 8
follettostore 11 17 86
Songmics 12 12 24
CSL-Computer 13 7 9
Patox 14 5 12
JEDirect IT 15 15 17
Rampow 16 27 168
Funnyhome 17 115 579
366 eShop (20 Giorni di consegna) 18 21 108
VICTSING 19 16 30
Books United-UK 20 29 243
Bakaji 21 42 66
longtop 22 62 415
Highly One (20 Giorni di consegna) 23 18 99
MoKoDirect EU 24 20 52
ricambi_smc 25 112 207
ESR Case UK Store 26 31 141
sourcingmap 27 25 96
dierregroup 28 35 110
FUDISI Tech 29 72 331
oodji 30 70 432
Aigostar Srl Italy 31 91 531
Elektronik-Star 32 37 83
NEOPHONIA 33 56 68
A-MONTAIN 34 45 279
XCSOURCE 35 24 13
My Swift 36 78 431
TEKNOPHONE 37 34 71
protectionfilms24-IT 38 19 6
Digitem 39 49 39
worldofbooksit 40 26 43
Salcar Online 41 41 102
takestop® 42 57 82
All Your Music 43 11 5
echarme 44 292 832
Printing Pleasure 45 33 48
Coolreall Official 46 28 120
Digiflex IT 47 32 61
D├ękorWNN 48 66 391
YESPRESSO 49 75 301
Wilhel.sk 50 599 1,800
For Release 51 84 505
Regno Digitale 52 69 317
Weetop 53 131 621
dealux 54 59 206
A Brilliant Planet 55 23 37
Inateck 56 52 51
Europe Sellers Kings 57 30 33
SeedPower 58 751 2,246
EasyULTDirect 59 120 592
PLANET SHOP 60 40 46
EasyAcc Store 61 278 280
Home MART 62 104 339
Firstfun 63 125 521
gohappybuy 64 39 114
Mediashoponline 65 43 21
Tempo di Saldi 66 44 142
Tecno Store Italia 67 141 525
AOSOM 68 65 137
KeenstoneEU 69 106 462
Monicater 70 185 899
Sonline-HK 71 47 258
BES S.R.L. 72 122 426
Sunwood-IT 73 60 19
TACKLIFE 74 164 787
Rankie-Direct 75 142 660
Trend Mall 76 55 98
Sunroyal 77 210 488
huhushopuk 78 155 778
Tappeto24 79 119 149
Mediawavestore Italia 80 109 54
Simpeak.I Store 81 68 257
FutureTown 82 496 1,667
IVSOTEK UK 83 51 219
Fintie EU 84 63 224
TecTake Italia 85 53 41
aviliagroup 86 73 132
Safego_EU 87 206 930
elephANT 88 165 833
imballaggi2000 89 154 659
KINGTOP International 90 103 148
MysticMoments 91 67 179
HOEPLI - La Grande Libreria 92 139 144
A & B GmbH 93 54 88
meinemarkenmode 94 280 1,028
IfreeMall 95 146 387
CARILLO BIANCHERIA 96 193 185
FabioStore 97 94 210
IRPot by Chance SAS 98 86 57
Naissance - Spedito dal UK 99 108 128
Supermart USA 100 415 1,425

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