Amazon has been selling in Italy since 2010, when they launched Amazon.it. Since 2011 Amazon Prime program was offered to Italian customers. In Italy Amazon is the largest ecommerce website, eBay Italy is in second place.
74,545 new sellers this year, 215 per daySo far this year 74,545 sellers joined the Amazon.it marketplace. This equals to 215 new sellers every day. During the last month alone 7,045 new sellers joined. This is more than on other months this year.
115,159 sellers have products listed for saleThere are 115,159 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 35,359 sellers received a feedback review in a month. However during past 12 months 76,938 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
53% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 55% of the top 100 sellers, 57% of the top 1,000 sellers, and 53% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.it marketplace are not based in Italy, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 296 products listed by sellers using FBA vs. 16,574 by those who don'tOn average a seller has 7,992 products listed for sale. Those who use FBA have 296 products listed on average, much less than those who don't use FBA at 16,574 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
477,217 feedback reviews in a monthAll sellers received a total of 477,217 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.it sellers.
Wilhel.sk with 1,014% feedback increase at the top of trending sellers listDuring the last month Wilhel.sk increased their feedback received by 1,014% from the month before. They are at the top of the trending sellers list. They are currently ranked 50th overall. Other trending sellers have also increased their feedback reviews: PAULINE&MORGEN X KATE LYNN collection by 768%, MULBESS by 415%, YI Official Store Italy by 280%, trovagomme_store by 221%, and STATIONARY SAVE by 197%.
Amazon.it European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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