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Amazon Italy

Amazon has been selling in Italy since 2010, when they launched Amazon.it. Since 2011 Amazon Prime program was offered to Italian customers. In Italy Amazon is the largest ecommerce website, eBay Italy is in second place.

62,431 new sellers this year, 212 per day

So far this year 62,431 sellers joined the Amazon.it marketplace. This equals to 212 new sellers every day. During the last month alone 5,907 new sellers joined. However this is less than on other months this year.

109,621 sellers have products listed for sale

There are 109,621 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 32,030 sellers received a feedback review in a month. However during past 12 months 74,382 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

52% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 52% of the top 100 sellers, 52% of the top 1,000 sellers, and 52% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.it marketplace are not based in Italy, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 258 products listed by sellers using FBA vs. 7,811 by those who don't

On average a seller has 3,934 products listed for sale. Those who use FBA have 258 products listed on average, much less than those who don't use FBA at 7,811 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

373,318 feedback reviews in a month

All sellers received a total of 373,318 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.it sellers.

Aigostar Srl Italy with 179% feedback increase at the top of trending sellers list

During the last month Aigostar Srl Italy increased their feedback received by 179% from the month before. They are at the top of the trending sellers list. They are currently ranked 72nd overall. Other trending sellers have also increased their feedback reviews: Supermart USA by 143%, ipermercato-online. by 120%, and-on store by 102%, dodax-italy by 102%, and Inter-Service Trading Limited by 98%.

Amazon.it European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
yueying 1 8 73
Spigen Italy 2 2 20
SunvalleyTek-IT 3 3 3
iVoler EU 4 1 19
KW-Commerce 5 4 1
dodax-italy 6 14 5
AICEK IT 7 15 87
and-on store 8 55 347
UGREEN GROUP LIMITED UK 9 10 40
CSL-Computer 10 7 10
Songmics 11 11 24
JEDirect IT 12 13 17
Patox 13 5 13
follettostore 14 19 99
AnkerDirect IT 15 16 8
All Your Music 16 9 4
Books United-UK 17 51 311
VICTSING 18 12 31
Rampow 19 34 202
Highly One (20 Giorni di consegna) 20 18 105
366 eShop (20 Giorni di consegna) 21 23 125
sourcingmap 22 29 102
protectionfilms24-IT 23 17 6
XCSOURCE 24 26 14
Printing Pleasure 25 25 51
MoKoDirect EU 26 21 55
Quelli Dei Libri 27 123 258
longtop 28 126 649
Digiflex IT 29 31 61
Coolreall Official 30 22 129
worldofbooksit 31 28 45
For Release 32 155 727
ESR Case UK Store 33 33 154
A-MONTAIN 34 60 339
dierregroup 35 37 119
NEOPHONIA 36 76 70
Europe Sellers Kings 37 27 34
Centro libri Larizza 38 161 58
oodji 39 122 612
KeenstoneEU 40 150 567
IRPot by Chance SAS 41 95 60
Inateck 42 56 54
Digitem 43 59 41
Mediashoponline 44 44 21
PLANET SHOP 45 36 47
Sonline-HK 46 48 279
A Brilliant Planet 47 24 38
D├ękorWNN 48 108 493
Elektronik-Star 49 46 86
Tempo di Saldi 50 43 147
Regno Digitale 51 87 374
SumbayEU 52 264 1,066
TEKNOPHONE 53 32 72
dealux 54 71 220
YESPRESSO 55 99 353
EasyULTDirect 56 180 808
Adognicosto 57 79 50
My Swift 58 127 591
Feeego 59 38 109
Bakaji 60 49 68
ipermercato-online. 61 52 76
PhoneNatic 62 30 9
Salcar Online 63 39 106
gohappybuy 64 40 118
Monicater 65 374 1,305
Inter-Service Trading Limited 66 832 2,289
volare srl 67 331 150
TecTake Italia 68 50 42
Supermart USA 69 981 2,407
Sunwood-IT 70 54 16
FUDISI Tech 71 94 397
Aigostar Srl Italy 72 171 790
aviliagroup 73 78 137
EasyAcc Store 74 641 320
Simpeak.I Store 75 74 274
AOSOM 76 68 141
SDTEK Direct 77 62 63
Trend Mall 78 35 98
Fintie EU 79 63 239
Innovation Goal IT 80 183 840
Nasork 81 102 379
A & B GmbH 82 53 90
takestop® 83 73 84
Funnyhome 84 244 955
GoldenSwing 85 41 208
elephANT 86 284 1,085
Cellularishop 87 136 394
IVSOTEK UK 88 45 225
cadorabo-shop 89 80 152
Materassi Baldiflex 90 114 82
Firstfun 91 158 655
zoreno-italy 92 89 39
NENCINI SPORT SPA 93 72 79
CELLULARE-PRO 94 66 67
BES S.R.L. 95 182 504
Naissance - Spedito dal UK 96 120 136
Pixshopping 97 88 243
FabioStore 98 110 215
ELETTROGEA RICAMBI 99 138 229
AukeyMall 100 6 27

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