Marketplace in India

Amazon India is India's second largest ecommerce marketplace, they compete with Flipkart and Snapdeal. Launched in 2013 it is one of the fastest growing markets for Amazon. Because of Indian law only retailers located in India are allowed to sell on the marketplace. Since July 2016 Amazon Prime is available.

86,776 new sellers this year

So far this year 86,776 sellers joined the marketplace. This equals to 429 new sellers every day. During the last month alone 11,360 new sellers joined. However this is less than on other months this year.

176,979 sellers have products listed for sale

There are 176,979 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 24,555 sellers received a feedback review in a month. However during past 12 months 73,302 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

41% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 41% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in India, as it enables international sellers to offer the same two-day shipping guarantee.

On average 23 products listed by sellers using FBA

On average a seller has 126 products listed for sale. Those who use FBA have 23 products listed on average, less than those who don't use FBA at 82 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Fashion category

23% of the top sellers have their main category as Fashion. Other popular categories are Home & Kitchen, Electronics, and Health & Personal Care. Top Categories has the full list of top categories.

198,339 feedback reviews in a month

All sellers received a total of 198,339 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

Looking for the list of marketplace sellers? It has moved to

Get Data-Driven Insights About Online Retail