Amazon.in is India's second largest ecommerce marketplace, they compete with Flipkart and Snapdeal. Launched in 2013 it is one of the fastest growing markets for Amazon. Because of Indian law only retailers located in India are allowed to sell on the marketplace. Since July 2016 Amazon Prime is available.
88,157 new sellers this year, 303 per day
So far this year 88,157 sellers joined the Amazon.in marketplace. This equals to 303 new sellers every day. During the last month alone 14,033 new sellers joined. This is more than on other months this year.
122,271 sellers have products listed for sale
There are 122,271 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 19,514 sellers received a feedback review in a month. However during past 12 months 58,178 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
34% of sellers use Fulfillment by Amazon (FBA)
Fulfillment by Amazon (FBA) is used by 82% of the top 100 sellers, 72% of the top 1,000 sellers, and 34% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.in marketplace are not based in India, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 7,242 products listed by sellers using FBA vs. 19,583 by those who don't
On average a seller has 15,335 products listed for sale. Those who use FBA have 7,242 products listed on average, much less than those who don't use FBA at 19,583 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Fashion category
29% of the top sellers have their main category as Fashion. Other popular categories are Electronics at 20%, Home & Kitchen at 19%, and Health & Personal Care at 7%. Top Amazon.in Categories has the full list of top categories.
216,315 feedback reviews in a month
All sellers received a total of 216,315 feedback reviews in a month. Top sellers accounted for 93% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.in sellers.
#GreenMobiles with 546% feedback increase at the top of trending sellers list
During the last month #GreenMobiles increased their feedback received by 546% from the month before. They are at the top of the trending sellers list. They are currently ranked 14th overall. Other trending sellers have also increased their feedback reviews: STPL Exclusive Online by 330%, Gizmos Unlimited by 171%, FOSTELO by 157%, Darshita Electronics by 139%, and ABC Shoe World by 136%.This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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