Amazon.in Marketplace in IndiaTop sellers

Amazon India

Amazon.in is India's second largest ecommerce marketplace, they compete with Flipkart and Snapdeal. Launched in 2013 it is one of the fastest growing markets for Amazon. Because of Indian law only retailers located in India are allowed to sell on the marketplace. Since July 2016 Amazon Prime is available.

113,165 new sellers this year, 326 per day

So far this year 113,165 sellers joined the Amazon.in marketplace. This equals to 326 new sellers every day. During the last month alone 14,009 new sellers joined. This is more than on other months this year.

141,073 sellers have products listed for sale

There are 141,073 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 20,200 sellers received a feedback review in a month. However during past 12 months 60,475 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

34% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 78% of the top 100 sellers, 71% of the top 1,000 sellers, and 34% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.in marketplace are not based in India, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 10,816 products listed by sellers using FBA vs. 19,877 by those who don't

On average a seller has 16,757 products listed for sale. Those who use FBA have 10,816 products listed on average, much less than those who don't use FBA at 19,877 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Fashion category

28% of the top sellers have their main category as Fashion. Other popular categories are Electronics at 19%, Home & Kitchen at 19%, and Health & Personal Care at 8%. Top Amazon.in Categories has the full list of top categories.

170,672 feedback reviews in a month

All sellers received a total of 170,672 feedback reviews in a month. Top sellers accounted for 91% of that. During the last 12 months on average 173,949 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.in sellers.

Appario Retail Private Ltd with 794% feedback increase at the top of trending sellers list

During the last month Appario Retail Private Ltd increased their feedback received by 794% from the month before. They are at the top of the trending sellers list. They are currently ranked 17th overall. Other trending sellers have also increased their feedback reviews: Sports & Fitness hub Manufacturing Company by 434%, Everycom Electronics by 265%, TRIVENI EMPIRE by 256%, RoadGods by 76%, and Phenovo by 74%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.in sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Cloudtail India 1 1 1
uRead-shop 2 5 6
Rocket Kommerce LLP 3 9 20
Amazing Buy 4 4 4
Darshita Electronics 5 7 22
GreenMobiles 6 3 9
JBCPD 7 10 13
GreenMobiles! 8 14 53
UBSPD 9 8 5
E-Mobiles 10 2 8
Mittal Books 11 12 44
Olympia Industries Ltd. 12 6 3
RoadGods 13 96 457
Repro Books-on-Demand 14 39 218
STPL Exclusive Online 15 13 43
Magicdeal 16 17 59
Appario Retail Private Ltd 17 455 1,531
TigeRetaiL_SLP 18 20 12
Urban Platter 19 21 52
APBROTHERS 20 48 297
Spigen India 21 38 45
Scanupi 22 34 117
VIKAS BOOK HOUSE, PUNE 23 44 146
DTHIndia 24 63 143
Zephyr Online 25 11 7
Sports & Fitness hub Manufacturing Company 26 580 1,865
FIT AND GLOW 27 46 171
Mivi Official 28 45 175
Bazzar 4 Deals 29 55 185
AND Retails 30 30 65
KUBER INDUSTRIES 31 60 219
Repro Books-On-Demand 32 52 306
iStuff365 33 29 83
Asian Shoes 34 62 132
AMAZING MOBILES 35 19 75
Everycom Electronics 36 449 1,515
Shop Drive 37 35 37
iSmart Technology 38 99 220
The Online Home Store 39 58 97
Plus Enterprises 40 42 104
ABC Shoe World 41 26 27
Chevestore 42 25 33
AmazinglyFab 43 74 188
Cart2india - Online 44 32 41
Autofurnish India 45 49 114
Golden Sand 46 41 206
TRIVENI EMPIRE 47 536 1,688
Primarc Pecan Retail 48 15 11
Atlantic Publishers and Distributors 49 129 82
ImagineDesign 50 33 47
ShoppersGallery ( FREE Additional 90 days Warranty services included... 51 47 136
Bulfyss® - What You See Is What You Get 52 36 84
Bagtag Store 53 27 68
iBhejo 54 31 28
Cambium_SLP 55 90 91
Pritam Music Pvt. Ltd. 56 37 24
A2Z ALPHA 57 28 17
Ada Chikan 58 186 589
ExBorders 59 127 559
Primarc Pecan 60 440 1,494
Bodyfit Health Equipments Pvt. Ltd 61 496 1,647
Phenovo 62 65 278
Red Tape Online 63 117 388
MTT Express 64 57 92
Kurtzy-India 65 116 281
dealstar 66 75 362
One STOP Shop® 67 97 191
EMAZING DEALS 68 171 595
Amazon Export Sales LLC 69 316 1,143
saco 70 54 66
TheGiftKart 71 199 597
ACN Cart 72 142 431
GoTo Style Mart 73 51 23
Sunshine Gifting 74 61 139
Emmbros Overseas 75 114 235
GOLD FITNESS 76 537 1,759
Clifton Trends Pvt Ltd 77 168 197
NIRLON KITCHENWARE 78 160 641
Nimble house Private Limited 79 118 298
Hiteshi Enterprises 80 504 811
Switz Inc. 81 78 181
A may zing 82 164 599
Blu Horizon 83 181 737
King_International Online Store 84 297 763
PRIME PALACE 85 708 2,153
CampusSutra 86 264 341
Okayji 87 43 67
Alan Jones Clothing 88 332 931
M/s LAGOM RETAIL STORE 89 162 427
A1Price A1Products 90 123 138
aggarwal enterprises25 91 107 320
BPC India 92 59 46
Taslar 93 120 299
Rrimin 94 261 1,004
Fashos 95 112 76
Inditradition ® 96 82 213
Elites Accessories 97 80 48
Widgets India 98 56 141
BoxWish 99 176 640
PANTHER. 100 77 283

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