Marketplace in India

Amazon India is India's second largest ecommerce marketplace, they compete with Flipkart and Snapdeal. Launched in 2013 it is one of the fastest growing markets for Amazon. Because of Indian law only retailers located in India are allowed to sell on the marketplace. Since July 2016 Amazon Prime is available.

34,310 new sellers this year

So far this year 34,310 sellers joined the marketplace. This equals to 457 new sellers every day. During the last month alone 14,298 new sellers joined. This is more than on other months this year.

166,799 sellers have products listed for sale

There are 166,799 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 21,980 sellers received a feedback review in a month. However during past 12 months 66,637 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

37% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 37% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in India, as it enables international sellers to offer the same two-day shipping guarantee.

On average 10,444 products listed by sellers using FBA

On average a seller has 12,968 products listed for sale. Those who use FBA have 10,444 products listed on average, less than those who don't use FBA at 14,508 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Fashion category

24% of the top sellers have their main category as Fashion. Other popular categories are Electronics, Home & Kitchen, and Health & Personal Care. Top Categories has the full list of top categories.

172,208 feedback reviews in a month

All sellers received a total of 172,208 feedback reviews in a month. Top sellers accounted for 89% of that. During the last 12 months on average 184,483 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.

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