Amazon.in is India's second largest ecommerce marketplace, they compete with Flipkart and Snapdeal. Launched in 2013 it is one of the fastest growing markets for Amazon. Because of Indian law only retailers located in India are allowed to sell on the marketplace. Since July 2016 Amazon Prime is available.
113,165 new sellers this year, 326 per daySo far this year 113,165 sellers joined the Amazon.in marketplace. This equals to 326 new sellers every day. During the last month alone 14,009 new sellers joined. This is more than on other months this year.
141,073 sellers have products listed for saleThere are 141,073 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 20,200 sellers received a feedback review in a month. However during past 12 months 60,475 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
34% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 78% of the top 100 sellers, 71% of the top 1,000 sellers, and 34% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.in marketplace are not based in India, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 10,816 products listed by sellers using FBA vs. 19,877 by those who don'tOn average a seller has 16,757 products listed for sale. Those who use FBA have 10,816 products listed on average, much less than those who don't use FBA at 19,877 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Fashion category28% of the top sellers have their main category as Fashion. Other popular categories are Electronics at 19%, Home & Kitchen at 19%, and Health & Personal Care at 8%. Top Amazon.in Categories has the full list of top categories.
170,672 feedback reviews in a monthAll sellers received a total of 170,672 feedback reviews in a month. Top sellers accounted for 91% of that. During the last 12 months on average 173,949 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.in sellers.
Appario Retail Private Ltd with 794% feedback increase at the top of trending sellers listDuring the last month Appario Retail Private Ltd increased their feedback received by 794% from the month before. They are at the top of the trending sellers list. They are currently ranked 17th overall. Other trending sellers have also increased their feedback reviews: Sports & Fitness hub Manufacturing Company by 434%, Everycom Electronics by 265%, TRIVENI EMPIRE by 256%, RoadGods by 76%, and Phenovo by 74%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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