Amazon.de Marketplace in GermanyTop sellers

Amazon Germany

Amazon.de was originally Telebook (www.telebuch.de), Germany's leading online bookstore, which Amazon acquired in 1998 and later it became Amazon Germany as it is today. Since 2007 Amazon Prime is available to all customers. In Germany it has become the most visited and largest ecommerce website, ahead of eBay Germany.

Amazon marketplace launched in Germany in March, 2002.

78,408 new sellers this year, 225 per day

So far this year 78,408 sellers joined the Amazon.de marketplace. This equals to 225 new sellers every day. During the last month alone 7,229 new sellers joined. This is more than on other months this year.

161,177 sellers have products listed for sale

There are 161,177 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 61,376 sellers received a feedback review in a month. However during past 12 months 130,643 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

38% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 32% of the top 100 sellers, 39% of the top 1,000 sellers, and 38% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.de marketplace are not based in Germany, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 715 products listed by sellers using FBA vs. 25,598 by those who don't

On average a seller has 17,697 products listed for sale. Those who use FBA have 715 products listed on average, much less than those who don't use FBA at 25,598 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Küche, Haushalt & Wohnen, category

20% of the top sellers have their main category as Küche, Haushalt & Wohnen,. Other popular categories are Elektronik & Foto at 19%, Bekleidung at 8%, and Sport & Freizeit at 7%. Top Amazon.de Categories has the full list of top categories.

1,269,616 feedback reviews in a month

All sellers received a total of 1,269,616 feedback reviews in a month. Top sellers accounted for 79% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.de sellers.

TANNC-DE with 1,444% feedback increase at the top of trending sellers list

During the last month TANNC-DE increased their feedback received by 1,444% from the month before. They are at the top of the trending sellers list. They are currently ranked 574th overall. Other trending sellers have also increased their feedback reviews: Rytek by 333%, MULBESS by 282%, Gartenpirat-Shop - Preise inkl. MwSt by 259%, GrstaTech by 257%, and Golden Battery(Koopower®) by 251%.

Amazon.de European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.de sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
MEDIMOPS 1 1 1
reBuy reCommerce GmbH 2 2 3
Warehouse Deals 3 3 2
CSL-Computer 4 4 12
dodax-shop 5 5 96
PEARL Versandhaus 6 6 13
AnkerDirect DE 7 28 986
ZBT International Trading GmbH 8 14 52
ZOXS GmbH 9 9 29
ZOverstocksDE 10 7 8
meinemarkenmode 11 29 369
KW-Commerce 12 10 35
Wohnen, Buero und Betrieb 13 12 57
-uniqueplace- 14 20 50
Spigen DE Direct 15 25 802
lets-sell! 16 17 5
DEUBA GmbH & Co. KG 17 11 125
Fintie EU 18 30 252
e-joker 19 22 70
Songmics 20 16 105
Thats Shopping GmbH 21 23 31
UGREEN GROUP LIMITED UK 22 26 470
NEON Mart 23 34 189
*MEMORYKING* 24 21 27
zoreno-deutschland 25 15 18
decolectrix2013 26 19 284
EasyAcc Store 27 24 43
Elektronik-Star 28 41 85
nagiry 29 18 10
averdo24 30 291 1,100
makato-shop 31 36 335
März Gerste 32 27 222
Inateck 33 48 264
GP Batteries & Lighting (Batterien & Leuchtmittel) 34 281 4,412
Book Depository DE 35 39 14
Blue Vessel 36 33 707
shop-ar 37 69 585
sourcingmap 38 42 640
HISERT, Preise inkl.MwSt 39 40 268
yueying 40 53 1,477
Maxstore GmbH 41 66 138
vhbw - B & W Handelsgesellschaft mbH 42 32 16
in-trading 43 126 861
DruckerpatronenExpress 44 50 142
worldofbooksde 45 37 80
moviemars-de 46 201 137
BSCstore EU 47 45 695
Vitamed Matthias Quinger 48 87 616
alles-meine GmbH 49 62 141
SEDIVA Deutschland 50 44 7
Talea Naturkosmetik 51 61 722
Patox 52 73 402
itenga GmbH 53 75 241
COM-FOUR Vertriebs GmbH 54 59 410
PMI Trading 55 97 902
Trendsession 56 182 3,133
Salcar GmbH 57 68 346
Conrad Electronic 58 301 1,086
Highly One 59 51 842
Round3DE 60 43 293
oodji 61 154 2,872
Handkraft 62 119 3,027
Special-trends 63 147 290
B.K.Licht 64 112 2,600
Empor 65 99 678
okluge 66 35 6
zap24 67 106 223
VICTSING 68 64 614
JEDirect DE 69 47 260
Toys-for-fun 70 81 386
---SuperBookDeals--- 71 219 92
erkmann - wohnen design geschenke 72 84 121
Dilego 73 257 163
Shirt-Arena 74 88 528
NORMANI 75 63 19
TecTake GmbH 76 60 146
apo-discounter Online Apotheke 77 55 276
trendmile 78 91 1,307
MoEx24 79 107 444
Tintendienst - Druckerverbrauchsmaterial 80 86 119
OMOTON UK 81 49 1,319
ausverkauf 82 76 20
A-MONTAIN 83 71 1,918
ncc-design 84 164 355
super-buecher 85 31 26
HOOMIL 86 390 3,103
Goods & Gadgets GmbH 87 114 668
Vitabay 88 83 492
OFF PRICE STORE 89 78 175
HERMKO 90 116 412
MamboCat 91 146 651
AICEK DE 92 161 2,967
ginas-energy-store 93 139 191
Onlineversand Leipzig (DE) - B2B & B2C 94 156 11
International-Trend 95 551 3,428
LangeeDirect 96 1,107 8,789
Zollner24 97 152 2,105
cheabo 98 85 564
marvelio-germany 99 135 59
HOBLANK24 Handelsgesellschaft mbH 100 54 468

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