Amazon.de was originally Telebook (www.telebuch.de), Germany's leading online bookstore, which Amazon acquired in 1998 and later it became Amazon Germany as it is today. Since 2007 Amazon Prime is available to all customers. In Germany it has become the most visited and largest ecommerce website, ahead of eBay Germany.
Amazon marketplace launched in Germany in March, 2002.
65,588 new sellers this year, 224 per daySo far this year 65,588 sellers joined the Amazon.de marketplace. This equals to 224 new sellers every day. During the last month alone 6,569 new sellers joined. However this is less than on other months this year.
163,128 sellers have products listed for saleThere are 163,128 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 56,626 sellers received a feedback review in a month. However during past 12 months 128,862 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
38% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 33% of the top 100 sellers, 40% of the top 1,000 sellers, and 38% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.de marketplace are not based in Germany, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 673 products listed by sellers using FBA vs. 8,412 by those who don'tOn average a seller has 5,471 products listed for sale. Those who use FBA have 673 products listed on average, much less than those who don't use FBA at 8,412 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Elektronik & Foto category20% of the top sellers have their main category as Elektronik & Foto. Other popular categories are Küche, Haushalt & Wohnen, at 18%, Bekleidung at 8%, and Sport & Freizeit at 8%. Top Amazon.de Categories has the full list of top categories.
939,964 feedback reviews in a monthAll sellers received a total of 939,964 feedback reviews in a month. Top sellers accounted for 79% of that. During the last 12 months on average 1,097,744 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.de sellers.
Preishimmel-OF with 2,342% feedback increase at the top of trending sellers listDuring the last month Preishimmel-OF increased their feedback received by 2,342% from the month before. They are at the top of the trending sellers list. They are currently ranked 110th overall. Other trending sellers have also increased their feedback reviews: TI-Trade by 909%, International-Trend by 146%, Vitamed Matthias Quinger by 108%, LangeeDirect by 88%, and LadyzLike by 85%.
Amazon.de European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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