Marketplace in Germany

Amazon Germany was originally Telebook (, Germany's leading online bookstore, which Amazon acquired in 1998 and later it became Amazon Germany as it is today. Since 2007 Amazon Prime is available to all customers. In Germany it has become the most visited and largest ecommerce website, ahead of eBay Germany.

Amazon marketplace launched in Germany in March, 2002.

62,183 new sellers this year

So far this year 62,183 sellers joined the marketplace. This equals to 307 new sellers every day. During the last month alone 13,294 new sellers joined. This is more than on other months this year.

196,047 sellers have products listed for sale

There are 196,047 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 60,985 sellers received a feedback review in a month. However during past 12 months 134,411 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

41% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 41% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Germany, as it enables international sellers to offer the same two-day shipping guarantee.

On average 25 products listed by sellers using FBA

On average a seller has 389 products listed for sale. Those who use FBA have 25 products listed on average, less than those who don't use FBA at 254 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Elektronik & Foto category

18% of the top sellers have their main category as Elektronik & Foto. Other popular categories are K├╝che, Haushalt & Wohnen,, Sport & Freizeit, and Bekleidung. Top Categories has the full list of top categories.

871,401 feedback reviews in a month

All sellers received a total of 871,401 feedback reviews in a month. Top sellers accounted for 76% of that. During the last 12 months on average 990,007 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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