Top Amazon Germany Marketplace SellersTop sellers

Amazon Germany

Amazon.de was originally Telebook (www.telebuch.de), Germany's leading online bookstore, which Amazon acquired in 1998 and later it became Amazon Germany as it is today. Since 2007 Amazon Prime is available to all customers. In Germany it has become the most visited and largest ecommerce website, ahead of eBay Germany.

Amazon marketplace launched in Germany in March, 2002.

65,588 new sellers this year, 224 per day

So far this year 65,588 sellers joined the Amazon.de marketplace. This equals to 224 new sellers every day. During the last month alone 6,569 new sellers joined. However this is less than on other months this year.

163,128 sellers have products listed for sale

There are 163,128 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 56,626 sellers received a feedback review in a month. However during past 12 months 128,862 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

38% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 33% of the top 100 sellers, 40% of the top 1,000 sellers, and 38% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.de marketplace are not based in Germany, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 673 products listed by sellers using FBA vs. 8,412 by those who don't

On average a seller has 5,471 products listed for sale. Those who use FBA have 673 products listed on average, much less than those who don't use FBA at 8,412 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Elektronik & Foto category

20% of the top sellers have their main category as Elektronik & Foto. Other popular categories are Küche, Haushalt & Wohnen, at 18%, Bekleidung at 8%, and Sport & Freizeit at 8%. Top Amazon.de Categories has the full list of top categories.

939,964 feedback reviews in a month

All sellers received a total of 939,964 feedback reviews in a month. Top sellers accounted for 79% of that. During the last 12 months on average 1,097,744 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.de sellers.

Preishimmel-OF with 2,342% feedback increase at the top of trending sellers list

During the last month Preishimmel-OF increased their feedback received by 2,342% from the month before. They are at the top of the trending sellers list. They are currently ranked 110th overall. Other trending sellers have also increased their feedback reviews: TI-Trade by 909%, International-Trend by 146%, Vitamed Matthias Quinger by 108%, LangeeDirect by 88%, and LadyzLike by 85%.

Amazon.de European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
MEDIMOPS 1 1 1
reBuy reCommerce GmbH 2 2 3
Warehouse Deals 3 3 2
CSL-Computer 4 4 12
dodax-shop 5 5 110
PEARL Versandhaus 6 8 13
ZOverstocksDE 7 7 8
ZOXS GmbH 8 13 31
KW-Commerce 9 10 36
AnkerDirect DE 10 57 1,683
ZBT International Trading GmbH 11 15 55
DEUBA GmbH & Co. KG 12 11 134
Wohnen, Buero und Betrieb 13 12 58
-uniqueplace- 14 24 52
Spigen DE Direct 15 28 978
zoreno-deutschland 16 14 19
Songmics 17 16 114
e-joker 18 23 74
Thats Shopping GmbH 19 21 30
lets-sell! 20 18 5
*MEMORYKING* 21 20 28
decolectrix2013 22 19 315
meinemarkenmode 23 30 422
Fintie EU 24 29 260
EasyAcc.D Store 25 22 43
UGREEN GROUP LIMITED UK 26 26 516
HISERT, Preise inkl.MwSt 27 46 280
nagiry 28 17 11
makato-shop 29 43 361
AnkerDirect 30 9 35
Tolle Unterhaltung 31 6 4
vhbw - B & W Handelsgesellschaft mbH 32 31 16
worldofbooksde 33 38 84
sourcingmap 34 49 697
Blue Vessel 35 36 796
super-buecher 36 27 26
DruckerpatronenExpress 37 59 145
yueying 38 68 1,735
März Gerste 39 25 240
NEON Mart 40 33 206
Round3DE 41 47 307
Book Depository DE 42 40 14
Inateck 43 51 274
in-trading 44 147 973
Amatory 45 487 5,950
okluge 46 32 6
shop-ar 47 81 620
OMOTON UK 48 50 1,455
WOLTU GmbH 49 89 856
Vitamed Matthias Quinger 50 102 668
TecTake GmbH 51 65 146
Zeil24 52 34 42
Elektronik-Star 53 44 85
SEDIVA Deutschland 54 39 7
apo-discounter Online Apotheke 55 54 283
VICTSING 56 60 640
ausverkauf 57 85 20
marvelio-germany 58 151 59
MoEx24 59 120 456
COM-FOUR Vertriebs GmbH 60 71 428
Trendsession 61 328 3,963
JEDirect DE 62 37 264
BSCstore EU 63 45 740
oodji 64 213 3,573
Highly One 65 62 914
A-MONTAIN 66 78 2,194
Rampow 67 130 1,878
Handkraft 68 196 3,852
Patox 69 70 418
itenga GmbH 70 77 248
Empor 71 155 719
moviemars-de 72 345 139
Salcar GmbH 73 64 359
CubotDirect 74 408 4,160
B.K.Licht 75 163 3,165
HOBLANK24 Handelsgesellschaft mbH 76 52 483
Shirt-Arena 77 88 551
nuunutrition 78 133 2,115
Talea Naturkosmetik 79 72 784
adanbo 80 58 140
Fitness2002 81 75 459
adaptare 82 97 46
alles-meine GmbH 83 69 143
Königstein Direkt 84 79 1,579
Vitabay 85 84 508
MFM-Shop 86 129 1,796
HERMKO 87 126 424
Xelashop GmbH 88 41 519
Qroiip 89 158 2,720
AICEK DE 90 203 3,519
S&O Handelsgesellschaft mbH 91 90 333
delmed-Versandapotheke 92 109 464
zap24 93 106 232
NORMANI 94 56 18
ABC-Schnäppchenmarkt GmbH 95 76 156
OFF PRICE STORE 96 80 179
BM-Trading 97 152 654
Onogo DE 98 95 227
trendmile 99 105 1,438
ankaufalarm 100 139 2,210

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