Top Amazon France Marketplace SellersTop sellers

Amazon France

Amazon launched Amazon.fr on August 2000, today it's the largest ecommerce store in France. Amazon offers "Amazon Premium" program since 2008, which is the French equivalent for Amazon Prime available on other Amazon websites. eBay France is common in France as well.

63,276 new sellers this year, 215 per day

So far this year 63,276 sellers joined the Amazon.fr marketplace. This equals to 215 new sellers every day. During the last month alone 5,436 new sellers joined. However this is less than on other months this year.

112,954 sellers have products listed for sale

There are 112,954 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 34,710 sellers received a feedback review in a month. However during past 12 months 81,426 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

47% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 45% of the top 100 sellers, 44% of the top 1,000 sellers, and 47% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.fr marketplace are not based in France, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 305 products listed by sellers using FBA vs. 10,770 by those who don't

On average a seller has 6,292 products listed for sale. Those who use FBA have 305 products listed on average, much less than those who don't use FBA at 10,770 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in High-Tech category

26% of the top sellers have their main category as High-Tech. Other popular categories are Cuisine & Maison at 20%, Sports et Loisirs at 10%, and Jeux et Jouets at 7%. Top Amazon.fr Categories has the full list of top categories.

401,636 feedback reviews in a month

All sellers received a total of 401,636 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.fr sellers.

reBuy reCommerce GmbH FR with 2,450% feedback increase at the top of trending sellers list

During the last month reBuy reCommerce GmbH FR increased their feedback received by 2,450% from the month before. They are at the top of the trending sellers list. They are currently ranked 56th overall. Other trending sellers have also increased their feedback reviews: Y! MOBILE by 338%, EuroPartitions by 318%, OMEGA Supplies by 144%, MaxTeck Direct by 88%, and oodji by 84%.

Amazon.fr European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
momox fr 1 1 2
RecycLivre 2 2 7
ZOverstocksFR 3 4 4
musique-pour-vous 4 3 1
dodax-online-fr 5 5 5
Passionné Capricorne 6 6 32
Spigen Direct 7 9 96
NEW'C 8 15 179
Grand Plaisir 360 9 7 71
worldofbooksfr 10 16 20
UGREEN GROUP LIMITED UK 11 12 105
marvelio-france 12 8 18
P & F France 13 18 87
Sunvalley-FR 14 19 57
VICTSING 15 10 55
nagiry 16 14 8
CSL-Computer 17 13 53
Book Depository FR 18 11 3
yueying 19 26 284
Songmics 20 17 68
A-MONTAIN 21 34 375
iVoler EU 22 31 264
GOMARK 23 21 148
Stock Bureau Direct 24 37 24
JEDirect FR 25 23 77
Ammareal - Le Livre Solidaire 26 35 155
SWEETY LIFE ( Expédié Hong Kong ) 27 28 183
dEcolectrix 28 32 261
AICEK FR 29 42 428
Buyus 30 33 13
Handkraft 31 29 378
Patuoxun 32 25 100
Made4Home SAS 33 50 606
Rampow 34 47 368
KW-Commerce 35 24 30
Expédition sous 24H 36 20 74
Town Youth 37 456 2,630
ebestPro (Expédié depuis France) 38 44 158
sourcingmap 39 36 208
AS-Discount 40 63 234
PGTA 41 43 106
Sonline-HK 42 27 192
AnkerDirect FR 43 45 64
__The_Best_on_DVD__ 44 40 50
chapitre_libraire 45 48 15
DVDMAX 46 22 10
US-ZINC 47 159 964
Universal Color 48 38 149
OMOTON UK 49 59 604
oodji 50 156 1,276
Tuning 51 64 195
BetterWorldBooksFr 52 77 46
Inateck 53 56 126
XCSOURCE 54 41 67
La Bouquinerie Plus 55 52 260
reBuy reCommerce GmbH FR 56 2,001 6,377
Japan-Select 57 108 364
RAREWAVES USA 58 106 188
France CDs 59 30 47
Livréco 60 118 308
La bouquinerie du Sart 61 114 769
GoldenSwing 62 83 614
Naissance - expédié depuis le Royaume-Uni 63 90 121
SEDIVA FR 64 62 9
NOVAGO-Vendeur PRO français 65 85 48
Pearl Diffusion 66 72 224
AIRSH HAIR 67 115 1,061
DékorWNN 68 187 1,413
DOMO EXPRESS 69 145 367
123 plantes 70 149 788
Demarkt 71 54 223
Supermart USA 72 102 419
LES COLIS NOIRS 62 73 61 190
kenable ltd 74 100 90
DIRECT_DVD_EU 75 67 227
MoKoDirect EU 76 51 272
lisofle 77 93 107
ESR Case EU Store 78 75 298
vidaXL FR 79 80 174
Poweradd 80 97 396
Rankie-Direct 81 326 1,855
-betterworldbooks- 82 81 16
angemart1999 83 49 193
Coolreall Official 84 39 215
protectionfilms24-FR 85 46 137
RAREWAVES-FR 86 130 34
DVD-A-TOUT-PRIX 87 117 98
VCOMP 88 162 558
Clickjunkie 89 76 116
Europe Sellers Kings 90 69 266
SumbayEU 91 264 1,853
vhbwfrance 92 60 84
Toy Haven Online 93 293 1,544
FUDISI Tech 94 238 1,615
DVD FLASH 95 202 837
trade 24 96 87 151
Zacro-euro 97 170 1,235
gohappybuy 98 142 789
Mediashoponline 99 140 296
TECHGEAR Solutions 100 147 692

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