Amazon launched Amazon.fr on August 2000, today it's the largest ecommerce store in France. Amazon offers "Amazon Premium" program since 2008, which is the French equivalent for Amazon Prime available on other Amazon websites. eBay France is common in France as well.
63,276 new sellers this year, 215 per daySo far this year 63,276 sellers joined the Amazon.fr marketplace. This equals to 215 new sellers every day. During the last month alone 5,436 new sellers joined. However this is less than on other months this year.
112,954 sellers have products listed for saleThere are 112,954 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 34,710 sellers received a feedback review in a month. However during past 12 months 81,426 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
47% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 45% of the top 100 sellers, 44% of the top 1,000 sellers, and 47% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.fr marketplace are not based in France, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 305 products listed by sellers using FBA vs. 10,770 by those who don'tOn average a seller has 6,292 products listed for sale. Those who use FBA have 305 products listed on average, much less than those who don't use FBA at 10,770 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in High-Tech category26% of the top sellers have their main category as High-Tech. Other popular categories are Cuisine & Maison at 20%, Sports et Loisirs at 10%, and Jeux et Jouets at 7%. Top Amazon.fr Categories has the full list of top categories.
401,636 feedback reviews in a monthAll sellers received a total of 401,636 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.fr sellers.
reBuy reCommerce GmbH FR with 2,450% feedback increase at the top of trending sellers listDuring the last month reBuy reCommerce GmbH FR increased their feedback received by 2,450% from the month before. They are at the top of the trending sellers list. They are currently ranked 56th overall. Other trending sellers have also increased their feedback reviews: Y! MOBILE by 338%, EuroPartitions by 318%, OMEGA Supplies by 144%, MaxTeck Direct by 88%, and oodji by 84%.
Amazon.fr European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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