Amazon launched Amazon.fr on August 2000, today it's the largest ecommerce store in France. Amazon offers "Amazon Premium" program since 2008, which is the French equivalent for Amazon Prime available on other Amazon websites. eBay France is common in France as well.
74,531 new sellers this year, 212 per daySo far this year 74,531 sellers joined the Amazon.fr marketplace. This equals to 212 new sellers every day. During the last month alone 5,620 new sellers joined. However this is less than on other months this year.
116,186 sellers have products listed for saleThere are 116,186 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 39,315 sellers received a feedback review in a month. However during past 12 months 83,496 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
48% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 49% of the top 100 sellers, 50% of the top 1,000 sellers, and 48% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.fr marketplace are not based in France, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 338 products listed by sellers using FBA vs. 24,289 by those who don'tOn average a seller has 15,142 products listed for sale. Those who use FBA have 338 products listed on average, much less than those who don't use FBA at 24,289 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in High-Tech category27% of the top sellers have their main category as High-Tech. Other popular categories are Cuisine & Maison at 20%, Sports et Loisirs at 9%, and Jeux et Jouets at 9%. Top Amazon.fr Categories has the full list of top categories.
571,428 feedback reviews in a monthAll sellers received a total of 571,428 feedback reviews in a month. Top sellers accounted for 86% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.fr sellers.
Les Livres du Château with 642% feedback increase at the top of trending sellers listDuring the last month Les Livres du Château increased their feedback received by 642% from the month before. They are at the top of the trending sellers list. They are currently ranked 218th overall. Other trending sellers have also increased their feedback reviews: Cloud City 7 by 389%, The Entertainer, by 349%, Avenue des Jeux by 300%, Spreadshirt France by 290%, and BRUBAKER (Der Schnellversender!) by 220%.
Amazon.fr European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.