Marketplace in France

Amazon France

Amazon launched on August 2000, today it's the largest ecommerce store in France. Amazon offers "Amazon Premium" program since 2008, which is the French equivalent for Amazon Prime available on other Amazon websites. eBay France is common in France as well.

52,979 new sellers this year

So far this year 52,979 sellers joined the marketplace. This equals to 262 new sellers every day. During the last month alone 10,683 new sellers joined. This is more than on other months this year.

142,730 sellers have products listed for sale

There are 142,730 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 37,895 sellers received a feedback review in a month. However during past 12 months 91,199 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

52% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 52% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in France, as it enables international sellers to offer the same two-day shipping guarantee.

On average 25 products listed by sellers using FBA

On average a seller has 186 products listed for sale. Those who use FBA have 25 products listed on average, less than those who don't use FBA at 105 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in High-Tech category

26% of the top sellers have their main category as High-Tech. Other popular categories are Cuisine & Maison, Sports et Loisirs, and Jeux et Jouets. Top Categories has the full list of top categories.

357,561 feedback reviews in a month

All sellers received a total of 357,561 feedback reviews in a month. Top sellers accounted for 82% of that. During the last 12 months on average 425,076 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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