Amazon.fr Marketplace in FranceTop sellers

Amazon France

Amazon launched Amazon.fr on August 2000, today it's the largest ecommerce store in France. Amazon offers "Amazon Premium" program since 2008, which is the French equivalent for Amazon Prime available on other Amazon websites. eBay France is common in France as well.

74,531 new sellers this year, 212 per day

So far this year 74,531 sellers joined the Amazon.fr marketplace. This equals to 212 new sellers every day. During the last month alone 5,620 new sellers joined. However this is less than on other months this year.

116,186 sellers have products listed for sale

There are 116,186 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 39,315 sellers received a feedback review in a month. However during past 12 months 83,496 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

48% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 49% of the top 100 sellers, 50% of the top 1,000 sellers, and 48% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.fr marketplace are not based in France, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 338 products listed by sellers using FBA vs. 24,289 by those who don't

On average a seller has 15,142 products listed for sale. Those who use FBA have 338 products listed on average, much less than those who don't use FBA at 24,289 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in High-Tech category

27% of the top sellers have their main category as High-Tech. Other popular categories are Cuisine & Maison at 20%, Sports et Loisirs at 9%, and Jeux et Jouets at 9%. Top Amazon.fr Categories has the full list of top categories.

571,428 feedback reviews in a month

All sellers received a total of 571,428 feedback reviews in a month. Top sellers accounted for 86% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.fr sellers.

Les Livres du Château with 642% feedback increase at the top of trending sellers list

During the last month Les Livres du Château increased their feedback received by 642% from the month before. They are at the top of the trending sellers list. They are currently ranked 218th overall. Other trending sellers have also increased their feedback reviews: Cloud City 7 by 389%, The Entertainer, by 349%, Avenue des Jeux by 300%, Spreadshirt France by 290%, and BRUBAKER (Der Schnellversender!) by 220%.

Amazon.fr European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.fr sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
momox fr 1 1 2
RecycLivre 2 2 6
dodax-online-fr 3 5 5
ZOverstocksFR 4 4 4
musique-pour-vous 5 3 1
Spigen Direct 6 9 82
P & F France 7 17 80
UGREEN GROUP LIMITED UK 8 10 95
Passionné Capricorne 9 6 30
Sunvalley-FR 10 19 53
Grand Plaisir 360 11 7 69
VICTSING 12 13 50
AS-Discount 13 47 199
Book Depository FR 14 14 3
Songmics 15 18 64
worldofbooksfr 16 12 20
MOPISS 17 138 1,285
Ammareal - Le Livre Solidaire 18 30 134
reBuy reCommerce GmbH FR 19 187 1,585
nagiry 20 11 8
CSL-Computer 21 15 51
Patuoxun 22 27 92
A-MONTAIN 23 26 315
Sonline-HK 24 32 173
AnkerDirect FR 25 41 60
Stock Bureau Direct 26 36 24
yueying 27 24 250
DVDMAX 28 22 10
Expédition sous 24H 29 20 71
sourcingmap 30 33 192
iVoler EU 31 31 227
La Bouquinerie Plus 32 49 230
KW-Commerce 33 28 29
ebestPro (Expédié depuis France) 34 42 146
oodji 35 88 897
Pearl Diffusion 36 64 214
Rampow 37 45 329
__The_Best_on_DVD__ 38 38 48
AICEK FR 39 37 365
JEDirect FR 40 29 73
Electronic-Star-FR 41 77 217
US-ZINC 42 87 761
Made4Home SAS 43 44 499
Inateck 44 51 118
Hisert 45 94 311
GOMARK 46 23 138
Avenue des Jeux 47 275 58
SWEETY LIFE ( Expédié Hong Kong ) 48 25 172
Handkraft 49 21 339
Toy Haven Online 50 156 1,136
Acrodeal 51 139 87
GoldenSwing 52 70 525
Buyus 53 34 13
FUDISI Tech 54 159 1,216
Home MART 55 68 466
ESR Case EU Store 56 67 284
PGTA 57 43 103
vidaXL FR 58 72 166
Poweradd 59 78 362
MoKoDirect EU 60 53 258
chapitre_libraire 61 48 15
XCSOURCE 62 46 66
FR-DEUBA 63 100 186
LES COLIS NOIRS 62 64 58 177
longtop 65 319 2,203
Weetop 66 74 852
Fintie EU 67 108 666
Pertemba FR 68 158 102
Naissance - expédié depuis le Royaume-Uni 69 82 117
KLIM Technologies France 70 150 610
ElecTomorrow 71 342 1,864
vhbwfrance 72 59 84
SEDIVA FR 73 63 9
livres_allemands 74 173 37
GM DISTRI 75 65 547
BetterWorldBooksFr 76 71 46
S & C Ltd. 77 997 4,282
Ponera 78 205 1,491
DékorWNN 79 132 1,107
Europe Sellers Kings 80 75 257
RAREWAVES-FR 81 109 33
Universal Color 82 40 145
Tuning 83 60 189
MISTERLOWCOST 84 256 240
Salcar Online 85 120 520
PROGAMES 86 104 41
Funnyhome 87 315 2,000
protectionfilms24-FR 88 57 131
Parfums de Sauvat 89 335 879
kenable ltd 90 93 90
DIRECT_DVD_EU 91 62 221
lisofle 92 83 106
Anpro FR 93 211 1,552
DVD FLASH 94 145 736
123 plantes 95 114 675
AIRSH HAIR 96 84 912
NOVAGO-Vendeur PRO français 97 73 49
Zacro-euro 98 125 995
Town Youth 99 208 1,665
Hot Deal Zone 100 130 601

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