Amazon.ca is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. Amazon.ca launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.
Amazon marketplace launched in Canada in November, 2003.
61,400 new sellers this year, 190 per daySo far this year 61,400 sellers joined the Amazon.ca marketplace. This equals to 190 new sellers every day. During the last month alone 5,837 new sellers joined. This is more than on other months this year.
87,775 sellers have products listed for saleThere are 87,775 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 26,272 sellers received a feedback review in a month. However during past 12 months 67,519 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
49% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 40% of the top 100 sellers, 57% of the top 1,000 sellers, and 49% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.ca marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 101 products listed by sellers using FBA vs. 34,768 by those who don'tOn average a seller has 19,020 products listed for sale. Those who use FBA have 101 products listed on average, much less than those who don't use FBA at 34,768 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electronics category28% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen at 13%, Clothing & Accessories at 8%, and Sports & Outdoors at 7%. Top Amazon.ca Categories has the full list of top categories.
296,767 feedback reviews in a monthAll sellers received a total of 296,767 feedback reviews in a month. Top sellers accounted for 90% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.ca sellers.
Wordery Canada with 128% feedback increase at the top of trending sellers listDuring the last month Wordery Canada increased their feedback received by 128% from the month before. They are at the top of the trending sellers list. They are currently ranked 90th overall. Other trending sellers have also increased their feedback reviews: DC TRADE by 119%, Pertemba CA by 105%, 1byone Products Inc. by 102%, Discover With Dr. Cool by 84%, and _betterworldbooks_ by 72%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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