Amazon.ca Marketplace in CanadaTop sellers

Amazon Canada

Amazon.ca is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. Amazon.ca launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.

Amazon marketplace launched in Canada in November, 2003.

61,400 new sellers this year, 190 per day

So far this year 61,400 sellers joined the Amazon.ca marketplace. This equals to 190 new sellers every day. During the last month alone 5,837 new sellers joined. This is more than on other months this year.

87,775 sellers have products listed for sale

There are 87,775 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 26,272 sellers received a feedback review in a month. However during past 12 months 67,519 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

49% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 40% of the top 100 sellers, 57% of the top 1,000 sellers, and 49% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.ca marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 101 products listed by sellers using FBA vs. 34,768 by those who don't

On average a seller has 19,020 products listed for sale. Those who use FBA have 101 products listed on average, much less than those who don't use FBA at 34,768 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

28% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen at 13%, Clothing & Accessories at 8%, and Sports & Outdoors at 7%. Top Amazon.ca Categories has the full list of top categories.

296,767 feedback reviews in a month

All sellers received a total of 296,767 feedback reviews in a month. Top sellers accounted for 90% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.ca sellers.

Wordery Canada with 128% feedback increase at the top of trending sellers list

During the last month Wordery Canada increased their feedback received by 128% from the month before. They are at the top of the trending sellers list. They are currently ranked 90th overall. Other trending sellers have also increased their feedback reviews: DC TRADE by 119%, Pertemba CA by 105%, 1byone Products Inc. by 102%, Discover With Dr. Cool by 84%, and _betterworldbooks_ by 72%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.ca sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
importcds__ 1 1 1
JEDirect CA 2 2 19
Book Depository CA 3 3 2
Spigen CANADA 4 5 12
Round3CA 5 4 11
Rarewaves-CA 6 9 15
Patec 7 8 25
AnkerDirect-CA 8 7 16
UrbanInspirations 9 10 9
VicTsingDirect 10 12 36
BSCstore CA 11 6 17
-Supermart 12 28 125
discounttown 13 15 40
theWireless Company 14 14 3
langton_distribution 15 16 45
momox ca 16 21 57
Warehouse Deals 17 27 54
All Dazzling 18 11 33
DC TRADE 19 103 203
CN ENTERPRISE 20 44 215
greatbuy_books_usa 21 19 37
Utopia Deals 22 129 539
SaveOnMany 23 24 53
UGREEN GROUP LIMITED 24 25 103
awesomebookscanada 25 22 14
Aukey Direct 26 13 28
i-Tronics 27 39 142
wobcanada 28 17 8
Caseology® 29 31 109
usedsalesca 30 18 5
Pharmapacks 31 56 206
Sunvalleytek Canada 32 20 56
Art Naturals Canada 33 45 136
USA Super Store 34 37 188
BWBCANADA 35 23 70
Shopville Canada 36 38 34
Fintie CA 37 26 67
PictekDirect 38 48 191
biddeal 39 35 23
Tech Armor CA 40 34 47
Premier Sales (Canada) 41 46 162
Discover With Dr. Cool 42 146 556
moviemars-canada 43 51 10
DIGIPARTS 44 36 62
LUCKY ELECTRONICS LTD 45 610 1,747
Eforcity 46 142 31
Mikes Computer Shop 47 68 245
Shoptictoc 48 72 298
etailz CA 49 42 65
HalloweenCostumes 50 311 627
Etekcity Corp 51 50 85
_betterworldbooks_ 52 30 6
HDE CA 53 49 43
J&D Tech Canada 54 133 394
Mosiso Canada 55 60 130
ShoeMetro CA 56 125 232
ESR Case CA Store 57 88 182
BIC Warehouse - (Includes all tax and Duties) 58 32 58
Rarewaves-US 59 63 189
nagiry 60 59 24
marvelio-ca 61 62 29
KWCommerce 62 65 152
PWR+ 63 70 77
BattPit® 64 84 78
Certified Battery 65 43 63
Millennium Resell 66 263 728
MonkeyJack 67 361 1,175
Speedy Hen 68 259 303
OhuhuDirect CA 69 61 151
VitaminsHub 70 319 1,069
huhushop 71 127 476
Hyperikon 72 153 485
Pertemba CA 73 74 143
Amre Supply 74 111 202
roundmedia 75 73 26
Eshopic 76 81 38
Ink First 77 64 112
XCSOURCE-CA 78 52 101
Canadian Shoppe 79 33 27
HaborDirect 80 90 217
Leelbox 81 53 195
Mystic-Moments 82 57 207
Premium Nature 83 143 567
beat_goes_on 84 101 46
Rainbow Doremi 85 1,385 3,221
Warehouse105 86 94 94
CrestView 87 78 146
Peyou CA Ltd 88 71 256
Max Auto Parts 89 253 336
Wordery Canada 90 29 76
more_for_u 91 75 4
Crucial Vacuum Inc. 92 100 131
Easy@Home Medical 93 76 155
Smart Shop Online 94 67 97
susenstone 95 92 248
TheOnlineDrugstore - USA 96 89 246
ABCsell 97 83 166
Blackwell's U.K. 98 382 1,232
Yachew LTD- 99 369 1,185
1byone Products Inc. 100 241 718

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