Marketplace in Canada

Amazon Canada is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.

Amazon marketplace launched in Canada in November, 2003.

13,752 new sellers this year

So far this year 13,752 sellers joined the marketplace. This equals to 167 new sellers every day. During the last month alone 5,057 new sellers joined. This is more than on other months this year.

94,896 sellers have products listed for sale

There are 94,896 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 27,835 sellers received a feedback review in a month. However during past 12 months 68,733 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

54% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 54% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee.

On average 93 products listed by sellers using FBA

On average a seller has 17,904 products listed for sale. Those who use FBA have 93 products listed on average, less than those who don't use FBA at 35,423 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

29% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen, Clothing & Accessories, and Sports & Outdoors. Top Categories has the full list of top categories.

299,824 feedback reviews in a month

All sellers received a total of 299,824 feedback reviews in a month. Top sellers accounted for 89% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.

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