Marketplace in CanadaTop sellers

Amazon Canada is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.

Amazon marketplace launched in Canada in November, 2003.

3,152 new sellers this year, 185 per day

So far this year 3,152 sellers joined the marketplace. This equals to 185 new sellers every day. During the last month alone 5,079 new sellers joined. However this is less than on other months this year.

90,898 sellers have products listed for sale

There are 90,898 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 29,818 sellers received a feedback review in a month. However during past 12 months 70,205 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

53% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 54% of the top 100 sellers, 63% of the top 1,000 sellers, and 53% of the top 10,000 sellers. Thanks to FBA many of the sellers on marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 108 products listed by sellers using FBA vs. 34,726 by those who don't

On average a seller has 17,600 products listed for sale. Those who use FBA have 108 products listed on average, much less than those who don't use FBA at 34,726 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

29% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen at 16%, Clothing & Accessories at 8%, and Sports & Outdoors at 7%. Top Categories has the full list of top categories.

378,835 feedback reviews in a month

All sellers received a total of 378,835 feedback reviews in a month. Top sellers accounted for 89% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.

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