Marketplace in Canada

Amazon Canada is Canada's biggest ecommerce website. It offers Amazon Prime since 2013. However many Canadian customers also shop on Amazon USA, while a lot of sellers from there sell on Amazon Canada too. launched the third-party marketplace in 2003, significantly expanding product selection. It has remained to be the strongest player in Canada, with eBay Canada in second.

Amazon marketplace launched in Canada in November, 2003.

37,125 new sellers this year

So far this year 37,125 sellers joined the marketplace. This equals to 183 new sellers every day. During the last month alone 6,442 new sellers joined. This is more than on other months this year.

108,981 sellers have products listed for sale

There are 108,981 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 27,435 sellers received a feedback review in a month. However during past 12 months 71,134 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

55% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 55% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Canada, as it enables international sellers to offer the same two-day shipping guarantee.

On average 9 products listed by sellers using FBA

On average a seller has 48 products listed for sale. Those who use FBA have 9 products listed on average, less than those who don't use FBA at 39 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electronics category

28% of the top sellers have their main category as Electronics. Other popular categories are Home & Kitchen, Clothing & Accessories, and Sports & Outdoors. Top Categories has the full list of top categories.

235,590 feedback reviews in a month

All sellers received a total of 235,590 feedback reviews in a month. Top sellers accounted for 87% of that. During the last 12 months on average 288,466 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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