Marketplace in Australia

Amazon Australia

Amazon launched in Australia on December 4th 2017, opening for third-party sellers. Previously they only ran the Kindle store, and sold print books.

eBay marketplace is the market leader in Australia.

17,826 new sellers this year

So far this year 17,826 sellers joined the marketplace. This equals to 67 new sellers every day. During the last month alone 1,255 new sellers joined. However this is less than on other months this year.

17,852 sellers have products listed for sale

There are 17,852 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 3,515 sellers received a feedback review in a month. However during past 12 months 8,068 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

28% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 28% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Australia, as it enables international sellers to offer the same two-day shipping guarantee.

On average 5 products listed by sellers using FBA

On average a seller has 8 products listed for sale. Those who use FBA have 5 products listed on average, less than those who don't use FBA at 6 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

14,146 feedback reviews in a month

All sellers received a total of 14,146 feedback reviews in a month. Top sellers accounted for 99% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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