Marketplace in Australia

Amazon Australia

Amazon launched in Australia on December 4th 2017, opening for third-party sellers. Previously they only ran the Kindle store, and sold print books.

eBay marketplace is the market leader in Australia.

5,388 new sellers this year

So far this year 5,388 sellers joined the marketplace. This equals to 69 new sellers every day. During the last month alone 3,140 new sellers joined. This is more than on other months this year.

8,544 sellers have products listed for sale

There are 8,544 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 1,539 sellers received a feedback review in a month. However during past 12 months 2,426 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

5% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 5% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Australia, as it enables international sellers to offer the same two-day shipping guarantee.

On average 13 products listed by sellers using FBA

On average a seller has 3,857 products listed for sale. Those who use FBA have 13 products listed on average, less than those who don't use FBA at 4,071 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

8,311 feedback reviews in a month

All sellers received a total of 8,311 feedback reviews in a month. Top sellers accounted for 100% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.

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