Marketplace in Australia

Amazon Australia

Amazon launched in Australia on December 4th 2017, opening for third-party sellers. Previously they only ran the Kindle store, and sold print books.

eBay marketplace is the market leader in Australia.

15,194 new sellers this year

So far this year 15,194 sellers joined the marketplace. This equals to 75 new sellers every day. During the last month alone 1,768 new sellers joined. However this is less than on other months this year.

15,977 sellers have products listed for sale

There are 15,977 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 3,339 sellers received a feedback review in a month. However during past 12 months 6,179 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

24% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 24% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Australia, as it enables international sellers to offer the same two-day shipping guarantee.

On average 5 products listed by sellers using FBA

On average a seller has 8 products listed for sale. Those who use FBA have 5 products listed on average, less than those who don't use FBA at 7 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

13,944 feedback reviews in a month

All sellers received a total of 13,944 feedback reviews in a month. Top sellers accounted for 99% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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