In July, Google announced that it would take steps to bring more sellers and products onto its shopping marketplace by reducing commission fees to zero. Two months later, there is no noticeable acceleration in the number of sellers.
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The Prime-enabled assortment has recovered to pre-COVID levels after Amazon’s decision in March to temporarily stop accepting shipments of non-essential goods to its warehouses resulted in supply disruption. From May to July, a twelve month low of the top Amazon sellers offered Prime shipping for most of their catalog.
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Despite Amazon's attempts to foster cross-border e-commerce, most of the sales volume on its worldwide marketplaces comes from first, domestic, and second, Chinese sellers. Other countries combined represent a small percentage.
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Retailers continue to launch marketplaces to fix their lacking online presence by offloading the work to third-party sellers; however, those marketplaces never work.
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AmazonBasics products are not benefiting from the pandemic opportunity - the number of AmazonBasics best-sellers has remained flat for over twelve months. Generally, private label products do well in periods of recessions and pandemics. Amazon’s private label products did not.
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Amazon started displaying business names and addresses for the millions of sellers in the U.S. marketplace on September 1st. The change puts the U.S. marketplace in line with its European, Japan, and Mexico marketplaces, where local laws require business details to be public.
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Walmart Fulfillment Services (WFS) that allows third-party sellers to store and fulfill inventory from Walmart's warehouse is powering less than 0.1% of the two-day enabled products. Only 150 sellers out of the 54,000 total have started using the service launched six months ago.
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Anker, a Chinese brand founded in 2011 by ex-Google engineer Steven Yang, debuted on the Shenzhen Stock Exchange on August 24th. The brand was one of the first Amazon-native brands and is now on target to $1 billion in sales in 2020.
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The program that enables marketplace sellers to offer Prime shipping without the use of Amazon’s warehouses had several changes announced this week that increased performance requirements fewer sellers will be able to meet. The company has also removed pages describing the program from search engines.
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Amazon is testing a change to its search suggestions that adds a link to the related brand's store page. Branded searches like "adidas" have "adidas store on amazon" as an option. Crucially, unbranded searches like "men's running shoes" also have a suggested brand store.
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