Top Amazon Sellers' Longevity
Many of the top Amazon third-party sellers have been at the top for nearly a decade. They persevered despite growing competition, increasing fees, and other headwinds.
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Many of the top Amazon third-party sellers have been at the top for nearly a decade. They persevered despite growing competition, increasing fees, and other headwinds.
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Amazon is pocketing more than 50% of sellers' revenue - up from 40% five years ago. Sellers are paying more because Amazon has increased fulfillment fees and made spending on advertising unavoidable.
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E-commerce spending in the U.S. exceeded $1 trillion, yet the industry appeared in despair marked by crashing valuations and employee layoffs. The fifth edition of the Year in Review is a collection of the most interesting stories this year.
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Amazon seller acquisitions declined only slightly in 2022 despite slow e-commerce growth and rising interest rates. Seller valuations have decreased, but more buyers that don’t call themselves aggregators allowed strong businesses to stay in demand.
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A dozen startups became unicorns betting on the Shopify ecosystem. Amazon has zero. A lot of capital is racing to change that.
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The largest eBay sellers have each sold tens of millions of items. And despite eBay struggling to grow over the past few years, those sellers still run massive businesses.
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Hero Cosmetics, an acne care brand born on Amazon, was acquired for $630 million this week. Hero launched on Amazon in 2017 with one SKU that has since become the #1 beauty product on Amazon.
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Pharmapacks, one of the top Amazon sellers, filed for bankruptcy on Sunday. Despite annual sales exceeding $500 million, the business was unprofitable and failed to secure additional financing.
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Amazon is not abandoning the private label business. While it slashed some slow-moving items, all of Amazon Basics and its other private label brands' best-sellers are still available.
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At least 700,000 brands on Amazon have a trademark. An increase of 40% from the prior year. Even seemingly randomly generated names like LORELEI, RORSOU, MAJCF, or VBIGER are trademarked brands.
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