The World’s Top eBay Sellers

The largest eBay sellers have each sold tens of millions of items. And despite eBay struggling to grow over the past few years, those sellers still run massive businesses.

Marketplace Pulse research shows that fourteen sellers have sold more than 10 million items on eBay and thus generated hundreds of millions of dollars in sales over the years on the platform. Some have sold billions of dollars worth of goods.

At the top of the list are musicmagpie and worldofbooks08 from the UK and medimops from Germany. musicmagpie sold 36 million items over the ten years it’s been on eBay. Even though they joined eBay over a decade ago, the few largest sellers still sell millions of items yearly (yearly sales are estimated based on lifetime sales made public by eBay and recent activity on the platform).

Many eBay sellers generate most of their sales on eBay - while they often sell on other platforms, including Amazon, their business model is built around eBay. There are fewer private label sellers and many more resellers with millions of items in stock. Many of the top sellers sell low-price media items like books and music.

Seller nameLocationJoinedItems soldItems sold (12mo)
musicmagpieUK201136,000,0002,932,000
worldofbooks08UK201028,000,0002,524,000
medimopsDE201119,000,0002,049,000
thrift.booksUS201515,000,0001,714,000
second.saleUS200215,000,0004,731,000
atp-autoteileDE199913,000,000585,000
carpartswholesaleUS200413,000,000881,000
betterworldbooksUS200212,000,000485,000
allstateusUS201112,000,000973,000
eforcityUS200012,000,00022,000
decluttr_storeUS201112,000,0001,063,000
am-autopartsUS200411,000,000363,000
jewelryfindingshopCN200711,000,0000
bhfoUS200710,000,000211,000
get_importcdsUS20048,800,000481,000
zorotoolsUS20128,700,000389,000
argosUK20028,500,00066,000
deluxe-markenDE20028,300,000179,000
blowitoutahereUS20107,800,000454,000
discover-booksUS20067,700,000589,000
zydistroUS20067,500,0009,000
ppretailUK20067,400,000209,000
everydaysourceUS20007,300,0008,000
moviemarsUS20046,900,000197,000
accstationUS20016,800,00088,000
csl-computerDE19996,800,0003,000
rebuy-shopDE20096,700,000640,000
spreetailUS20056,700,000163,000
mhestore2009CN20096,600,00019,000
thinkpriceUK20026,600,000282,000
yallstoreUS20066,300,00029,000
superdrystoreUK20066,200,000123,000
kenable_ltdUK20006,200,000242,000
bandel-autoteileDE20046,100,000482,000
baham_booksUK20116,000,0001,075,000
itrimmingUS20006,000,0004,000
adidas_officialUS20165,800,000539,000
gregmorriscardsUS20025,700,000785,000
no.1outletDE20075,700,000218,000
bluechargedirectUK20075,700,000293,000
d-light-factoryCN20095,600,0000
burbanksportscardsUS20055,400,000426,000
zysysy2012CN20105,400,00051,000
af2018AU20045,200,000102,000
ozplaza.livingAU20095,200,000280,000
theperfectpartUS20045,200,000938,000
lmelectricalUK20055,100,000214,000
elec-mallCN20085,000,0006,000
*memoryking*DE20065,000,000178,000
worderyUK20125,000,000134,000
ynaanCN20105,000,0003,000
ouyou2010CN20105,000,0004,000
ed1835UK20024,900,00030,000
caltricUS20094,800,000527,000
premier_seeds_directUK20034,800,000113,000
matthijs_philatelieBE20044,800,000291,000
perfume-empireUS20044,800,000307,000
ecop%21US20004,600,000142,000
best_buyUS20124,600,000225,000
e_cellUK20034,600,00028,000
bhexpressUS20034,500,0005,000
timy786UK20064,500,0002,000
webuybooksUK20094,500,000553,000
buddentownDE20024,500,000188,000
foreverluxUS20024,400,000407,000
comc_consignmentUS20164,400,000847,000
hi-etechUS20084,400,00019,000
alice1101983CN20124,400,00047,000
kayfast1UK20034,300,000293,000
top-fashion1202CN20124,200,00023,000
massiveattack007UK20014,200,000159,000
threerbUS20014,200,000103,000
yallstockUS20084,200,00025,000
pharmapacksUS20114,200,000142,000
happyness8966CN20104,099,99928,000
xtremegems2010US20084,099,999110,000
partscontainerUS20044,000,000294,000
emilyandlilyUS20034,000,00011,000
neweggUS20114,000,00073,000
direct2publikUK20103,900,00088,000
temo-electronicDE20113,900,000224,000
probstein123US20053,900,000566,000
jewelrysmart87CN20113,900,00037,000
starlinkoneUS20043,800,000120,000
schutzfolien24DE20013,800,00082,000
brands4carsDE20113,800,000387,000
detroitaxleUS20103,800,000423,000
currysUK20093,800,000234,000
lilyann76US20033,700,000214,000
quirkpartsUS20053,700,000217,000
linda*s***stuffUS20013,700,000169,000
londonmagicstoreUK20073,700,00014,000
spares-2-goUK20063,600,00088,000
buy_gadgetsUK20103,600,000239,000
bargainbinmediaUS20063,600,0001,000
electropapa_deuDE20053,600,000194,000
diamonte-designsUK20073,500,00097,000
bestperlenshopDE20063,500,00025,000
kolor-knajpPL20043,500,00081,000
joulesclothingoutletUK20103,500,000558,000

Very few of the top 100 or even the top 1,000 sellers joined in the last decade - most have been selling on eBay for over ten years. While that signifies the longevity of eBay-seller businesses, it highlights that new sellers are not joining to compete with them. The current generation of entrepreneurs is focused on building brands, a business model largely unfit for eBay.

On eBay, a small fraction of its sellers’ population generates a large portion of sales. Top eBay sellers confirm the Marketplaces Power Law and, plotted as a chart, draw a near-perfect power law distribution line. Because every user can become a seller by listing an item, eBay has tens of millions of sellers. But it is the largest sellers at the top who are contributing to GMV the most.

Top eBay Sellers by Lifetime Items Sold

eBay has lost all sales growth from the pandemic’s e-commerce surge and will finish 2022 with GMV at 2019 levels. But sellers that power it are doing fine. Perhaps unhappy about the lack of growth, but diversifying to other platforms that can provide it.

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Juozas Kaziukėnas

Founder of Marketplace Pulse, Juozas wears multiple hats in the management of Marketplace Pulse, including writing most of the articles. Based in New York City. Advisor to other startups and entrepreneurs. Occasional speaker at conferences.

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