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Amazon Is Not Abandoning Private Label Business

Amazon Is Not Abandoning Private Label Business

Amazon is not abandoning the private label business. While it slashed some slow-moving items, all of Amazon Basics and its other private label brands' best-sellers are still available.

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Amazon Is Drowning in Trademarks

Amazon Is Drowning in Trademarks

At least 700,000 brands on Amazon have a trademark. An increase of 40% from the prior year. Even seemingly randomly generated names like LORELEI, RORSOU, MAJCF, or VBIGER are trademarked brands.

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Amazon-Native Brand’s Anker Sales Hit $1B

Amazon-Native Brand’s Anker Sales Hit $1B

Anker, an Amazon-native electronics brand from China, did over $1 billion in sales on Amazon in 2021. It is the most successful brand built on Amazon, yet the brand has been aggressively diversifying beyond it.

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Amazon Stops Hiding Its Private Label Brands

Amazon Stops Hiding Its Private Label Brands

Amazon has started identifying its brands in search results, tagging them with an “Amazon brand” or “Exclusive to Amazon” badge. Previously, it was inconsistent in disclosing which products it owned.

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Amazon Seller Valuations Have Doubled

Amazon Seller Valuations Have Doubled

Amazon seller valuations have doubled since the start of 2020. There were only a few buyers then, and the concept of selling an Amazon seller business seemed far-fetched. Sellers were heavily undervalued, and the market is now catching up.

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The Amazon and Shopify Venn Diagram

The Amazon and Shopify Venn Diagram

The overlap of sellers that sell on both Amazon and Shopify is growing. What used to be separate and distinct groups of entrepreneurs is converging.

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25 Amazon Aggregators Raised at Least $100M

25 Amazon Aggregators Raised at Least $100M

Twenty-five different companies acquiring Amazon sellers have now raised at least $100 million. A year ago, there was just one. Nearly $7 billion has been raised so far in 2021.

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$3.5 Billion in Twelve Months To Buy Amazon Sellers

$3.5 Billion in Twelve Months To Buy Amazon Sellers

Firms acquiring successful brands on Amazon have attracted over $3.5 billion in capital over the past twelve months. $2.5 billion of that was raised in just the first four months of 2021.

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On Amazon You Are Probably Not Nike

On Amazon You Are Probably Not Nike

Most brands aspire to be Apple or Nike, but on Amazon, they are closer to AmazonBasics. That is, shoppers buy their products when searching using unbranded search terms. Rather than explicitly looking for the brand, like they do for Apple and Nike.

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The Disappearing Amazon Resellers

The Disappearing Amazon Resellers

Amazon conceived the marketplace to bring brands it couldn't convince to sell onto the site. Thus, for years most of the sellers were large resellers with tens of thousands of products. However, increased competition and brands going direct has eroded this opportunity.

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