Shopify Breaks The Fourth Wall
Shopify wants consumers to recognize the Shopify brand. The software powering e-commerce stores is typically invisible to consumers. Shopify is changing that by building a consumer-facing ecosystem.
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Gold Rush To Fund Amazon Aggregators Dries Up
Amazon aggregators have raised just $2.2 billion in the first half of the year after raising $5.1 billion in the first half of 2021. The race to launch and fund new aggregators has ceased.
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Pakistan Sellers Are Getting Into Amazon
Thousands of sellers from Pakistan joined the Amazon marketplace just one year after Amazon opened it to merchants from Pakistan. That's more sellers than from India, Vietnam, the United Kingdom, or Canada.
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First Buy With Prime Buttons in the Wild
Buy with Prime buttons are starting to appear on first e-commerce websites. The new fulfillment and checkout service introduced by Amazon in April is now available on a selection of DTC sites.
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Amazon Is Drowning in Trademarks
At least 700,000 brands on Amazon have a trademark. An increase of 40% from the prior year. Even seemingly randomly generated names like LORELEI, RORSOU, MAJCF, or VBIGER are trademarked brands.
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Anker's Sales Hit $1B on Amazon
Anker, an Amazon-native electronics brand from China, did over $1 billion in sales on Amazon in 2021. It is the most successful brand built on Amazon, yet the brand has been aggressively diversifying beyond it.
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Resetting E-Commerce Expectations
E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising - got harder.
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Amazon Stops Hiding Its Private Label Brands
Amazon has started identifying its brands in search results, tagging them with an “Amazon brand” or “Exclusive to Amazon” badge. Previously, it was inconsistent in disclosing which products it owned.
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US E-Commerce Nears $1 Trillion
Consumer spending through e-commerce is approaching a $1 trillion annual run rate. Despite only a slight increase in market share, the e-commerce market has almost doubled in three years.
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Lady Gaga’s Beauty Brand Gives Up on Amazon
Three years ago, Lady Gaga launched a cosmetics brand Haus Laboratories to be sold exclusively through Amazon. However, the brand flopped and is set to relaunch at Sephora. The relaunched brand will no longer be available on Amazon.
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