Amazon Launches in Belgium
Amazon launched in Belgium on October 18th. The marketplace is Amazon's tenth active marketplace in Europe and brings the total number of countries to 21.
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Amazon launched in Belgium on October 18th. The marketplace is Amazon's tenth active marketplace in Europe and brings the total number of countries to 21.
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Ten years ago, Amazon was more popular than eBay only in the U.S. It has since dethroned eBay around the world, and Australia is the last remaining country to fall.
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The largest eBay sellers have each sold tens of millions of items. And despite eBay struggling to grow over the past few years, those sellers still run massive businesses.
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Most Amazon sellers are based in Brooklyn. The city has double the number of sellers as the second most common city, New York.
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Funding for Amazon aggregators is down over 80% in 2022. However, much of the previously committed capital is yet to be deployed. Thus, despite little new funding, acquisitions have not stopped.
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DTC brands can now buy ads on Amazon that will drive traffic to the brand's website. The customer journey is convoluted but hints at Amazon's bigger ambitions to become a discovery platform for DTC brands.
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Hero Cosmetics, an acne care brand born on Amazon, was acquired for $630 million this week. Hero launched on Amazon in 2017 with one SKU that has since become the #1 beauty product on Amazon.
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Shopify doesn't want merchants using Amazon's Buy with Prime. It is warning them that installing Buy with Prime removes Shopify's ability to protect against fraudulent orders and could lead to stolen customer data.
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Pharmapacks, one of the top Amazon sellers, filed for bankruptcy on Sunday. Despite annual sales exceeding $500 million, the business was unprofitable and failed to secure additional financing.
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A lot more sellers are joining the Walmart marketplace after Walmart relaxed its strict approval requirements.
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