E-Commerce Finally Returns to Its COVID Peak
Five years after COVID-19 shocked the world into digital shopping, U.S. e-commerce has finally crawled back to the summit it briefly scaled in the spring of 2020.
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Amazon's Expansive Advertising Breaks New Records
Amazon's advertising business hit another milestone in Q2 2025, capturing 9.36% of the company's total revenue – the highest share ever recorded. At $15.69 billion in quarterly revenue, advertising continues to be Amazon's fastest-growing segment, and will breach the symbolic 10% threshold by within the next year.
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Amazon Makes Bad Seller Reviews Worse
Customer satisfaction with Amazon marketplace sellers has plummeted globally since 2020. Starting August 4, Amazon will exacerbate the issue by allowing customers to leave seller feedback with just star ratings – no written explanations required.
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100,000 Million-Dollar Amazon Sellers
Amazon sellers generating million-dollar revenues have nearly doubled to over 100,000 globally, defying marketplace maturation predictions and confirming that reduced competition has created greater opportunities for those who remain active.
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Prime Day Now Lifts All of E-Commerce
Amazon's Prime Day is a rising tide that is beginning to lift all boats. This year's event was a catalyst behind 30% growth across all U.S. e-commerce, yet Amazon itself remained conspicuously quiet about its own specific growth figures.
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U.S. Tariffs Are Not Driving International Expansion
Despite widespread predictions that escalating U.S. tariffs would prompt American sellers to expand internationally as a risk mitigation strategy, Marketplace Pulse data reveals this anticipated pivot has not materialized.
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It's Prime Day Everywhere
The summer sales calendar now revolves around Amazon's anchor, with most major U.S. retailers scheduling competing events within days of Prime Day's expanded four-day window.
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Whatnot Found Live Commerce's Sweet Spot
Shopping platform Whatnot's rapid growth to multi-billion dollar GMV proves live streaming commerce works when built for entertainment first and conversion second.
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Amazon's Longest Prime Day and Biggest AI Test
The newly extended Prime Day 2025 will determine whether Amazon's AI shopping features can solve the fundamental problem that has plagued the event for years: helping shoppers discover what they actually want among millions of deals.
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Walmart Marketplace Experiences Record Growth
Walmart's marketplace has crossed 200,000 active sellers for the first time, driven by the fastest seller acquisition rate in the platform's history.
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