TikTok Shop doesn't sell what Amazon sells, and it doesn't reward what Amazon rewards. That is the conclusion of the Marketplace Pulse TikTok Shop Trends Report 2026, published today, built from tracking more than 150,000 U.S. sellers and 4.5 million products.
Read more
Amazon announced during its annual Accelerate seller conference that sellers will be able to manage their eBay, Shopify, TikTok Shop, and Walmart businesses from inside Seller Central.
Read more
One in five of TikTok Shop's hundred largest U.S. sellers also ranks among the top 10,000 sellers on Amazon.com. One in twenty-five of Amazon's hundred largest ranks among the top 10,000 on TikTok Shop.
Read more
U.S. e-commerce grew 12.2% in the second quarter, its fastest in five years, and reached a record 17.1% of all retail spending. It was the second consecutive quarter of double-digit growth after four years without one, and a fourth consecutive record for share.
Read more
Shein's recently filed IPO prospectus contains the number that settles a two-year question: more than 90% of its 2025 net revenue came from goods stored in central warehouses in China before shipping.
Read more
Amazon Business reached $60 billion in annualized gross sales, up from the $35 billion Amazon disclosed in 2023 and $25 billion in 2021. On Marketplace Pulse estimates it represents roughly 7% of Amazon's $830 billion GMV.
Read more
Ask Amazon's AI assistant for its best recommendation, and it reaches well past the products search rank rewards, often into a part of the catalog most shoppers never scroll to.
Read more
The top 10,000 sellers on Amazon.com turn over at almost precisely the rate they did seven years ago. Holding a top position has become more durable, not less. What has not held is who occupies it.
Read more
The products that win on TikTok Shop are overwhelmingly worn, applied, or consumed. Among the top 1,000 U.S. products by lifetime sales, more than two-thirds of revenue comes from products applied to the body, taken into it, or worn on it -- personal transformation a creator can demonstrate on camera.
Read more
TikTok Shop was built on the promise that anyone can win. Yet early Marketplace Pulse data on nearly 100,000 U.S. TikTok Shop sellers points the other way: the platform has produced a top-heavy seller economy.
Read more