Prime Day is the best example of social commerce in the U.S. - videos tagged with #primeday2022 were viewed 52 million times on TikTok. Shoppers turned to social networks to discover the best deals rather than trying to find them on Amazon.
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Amazon is not abandoning the private label business. While it slashed some slow-moving items, all of Amazon Basics and its other private label brands' best-sellers are still available.
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Shopify doesn't do Prime Day, so Amazon is doing it for them this year. A few dozen Shopify merchants are offering Prime Day discounts for Prime members.
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Shopify wants consumers to recognize the Shopify brand. The software powering e-commerce stores is typically invisible to consumers. Shopify is changing that by building a consumer-facing ecosystem.
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Amazon aggregators have raised just $2.2 billion in the first half of the year after raising $5.1 billion in the first half of 2021. The race to launch and fund new aggregators has ceased.
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Thousands of sellers from Pakistan joined the Amazon marketplace just one year after Amazon opened it to merchants from Pakistan. That's more sellers than from India, Vietnam, the United Kingdom, or Canada.
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Buy with Prime buttons are starting to appear on first e-commerce websites. The new fulfillment and checkout service introduced by Amazon in April is now available on a selection of DTC sites.
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At least 700,000 brands on Amazon have a trademark. An increase of 40% from the prior year. Even seemingly randomly generated names like LORELEI, RORSOU, MAJCF, or VBIGER are trademarked brands.
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Anker, an Amazon-native electronics brand from China, did over $1 billion in sales on Amazon in 2021. It is the most successful brand built on Amazon, yet the brand has been aggressively diversifying beyond it.
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E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising - got harder.
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