
Amazon overtakes Snapdeal, becomes India’s second largest online marketplace, despite Indian goverment’s e-commerce rulings
Amazon finally addressed India’s additional rules governing foreign ownership of e-commerce late last week, amidst news that the global marketplace juggernaut is now set to take the lead as India’s top online marketplace. According to the Economic Times, former market leader Flipkart’s share of shipments fell to 37% in March from 43% in the same month in 2015, and Snapdeal’s fell to 14-15% from 19%. Amazon India’s unit market share surged to an estimated 21-24% from 14%.
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