Retailers Do Not Need Marketplaces
Retailers continue to launch marketplaces to fix their lacking online presence by offloading the work to third-party sellers; however, those marketplaces never work.
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Amazon’s Fastest Growing Markets During the Pandemic
Italy, India, Germany, Japan, France, and the U.K. - Amazon's key international markets - lagged behind the U.S. in web traffic growth. While others, especially Australia and Canada, outpaced it. Across all seventeen marketplaces, Amazon added one billion monthly visits and was up 24%.
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AmazonBasics Is Not Thriving Amid COVID-19
AmazonBasics products are not benefiting from the pandemic opportunity - the number of AmazonBasics best-sellers has remained flat for over twelve months. Generally, private label products do well in periods of recessions and pandemics. Amazon’s private label products did not.
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Amazon Now Lists Sellers' Business Name and Address
Amazon started displaying business names and addresses for the millions of sellers in the U.S. marketplace on September 1st. The change puts the U.S. marketplace in line with its European, Japan, and Mexico marketplaces, where local laws require business details to be public.
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Walmart's Fulfillment Service For Sellers Not Seeing Adoption
Walmart Fulfillment Services (WFS) that allows third-party sellers to store and fulfill inventory from Walmart's warehouse is powering less than 0.1% of the two-day enabled products. Only 150 sellers out of the 54,000 total have started using the service launched six months ago.
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Stores Were Behind Q2 E-Commerce Growth
U.S. e-commerce grew 44.5% in the second quarter, the fastest growth in over two decades. While online platforms like Shopify and Etsy posted record-breaking numbers, big-box retailers ready for curbside pickup and delivery grew the fastest.
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Amazon-Native Brand Anker Goes Public
Anker, a Chinese brand founded in 2011 by ex-Google engineer Steven Yang, debuted on the Shenzhen Stock Exchange on August 24th. The brand was one of the first Amazon-native brands and is now on target to $1 billion in sales in 2020.
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Amazon Seller Fulfilled Prime is in Limbo
The program that enables marketplace sellers to offer Prime shipping without the use of Amazon’s warehouses had several changes announced this week that increased performance requirements fewer sellers will be able to meet. The company has also removed pages describing the program from search engines.
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Amazon Added Brand Stores to Search
Amazon is testing a change to its search suggestions that adds a link to the related brand's store page. Branded searches like "adidas" have "adidas store on amazon" as an option. Crucially, unbranded searches like "men's running shoes" also have a suggested brand store.
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US E-Commerce Grew 44% in the Second Quarter
U.S. e-commerce grew 44.5% in the second quarter, the fastest growth in over two decades, lifting e-commerce share of total retail to 16.1%. According to the Department of Commerce, retailers generated $211 billion in online sales in the second quarter compared to $146 billion a year ago.
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