Amazon will begin displaying the business name and address of sellers in the U.S. marketplace starting September 1st, putting the U.S. marketplace in line with the European, Japan, and Mexico marketplaces, where this information was always available because of local laws.
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Issues affecting global supply chains and Amazon's warehouses have considerably reduced the number of new products launched on the site. For example, the number of new best-sellers in the headphones category shrank from nearly 200 a month to less than 20 during the last thirty days. The volatility of the best-sellers list is an indicator of the health of the private label sellers industry.
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Amazon, along with Vogue and Council of Fashion Designers of America (CFDA), launched a new storefront called “Common Threads: Vogue x Amazon Fashion.” The storefront features two dozen brands. However, it has little else going for it.
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The number of AmazonBasics best-sellers has more than doubled in two years - from 660 in April 2018 to surpassing 1,300 this April. For the past twelve months, it has been growing at a steady 47% year-over-year. Amazon continues to launch new products, validate demand for them, and stop selling those that fail to attract customers.
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More than half of new sellers on Amazon in March were from China, an all-time high. Every year, February sees the smallest number of new Chinese sellers due to the Chinese New Year virtually shutting down the country for two weeks. In March, growth resumes, and so far in 2020, it is setting new records.
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Tens of thousands of Amazon sellers are based in Hubei Province, the epicenter of the novel coronavirus outbreak. Despite the province representing less than two percent of China-based sellers, as the country tries to contain the spread of the virus, factories and sellers south of Hubei are struggling to resume operations.
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Amazon has quietly stopped featuring its private label brands it previously showed in a "Top Rated From Our Brands" widget in search results. Recently, the widget is no longer present in search results.
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The Year in Review looks at the state of marketplaces and makes predictions on what’s to come next. The report analyzes Amazon, eBay, Walmart, Jet, Target, Wish, and Google marketplaces through more than forty charts based on Marketplace Pulse data. It is our biggest and most comprehensive research report yet.
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The best selling winter coat this winter is by a Chinese brand Orolay. In March 2018, the New York magazine wrote an article calling it the Amazon Coat, after it became a small, but growing, trend on the Upper East Side of Manhattan. The coat went viral that winter and a year later is now back to be the best-seller again.
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Amazon has discontinued thirty of its clothing brands in recent months. Clothing brands account for more than half of Amazon’s hundreds of private label brands; however, they rarely succeed. Amazon Essentials, Goodthreads, Daily Ritual, and Lark & Ro brands have performed well, and yet most other brands haven’t. Thus, the company is starting to trim the portfolio of owned brands.
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