Marketplace Pulse 100 ranks the most important companies in the e-commerce marketplaces ecosystem. Tens of billions of gross merchandise volume (GMV) on various marketplaces are transacted, enabled, or managed by one of them. The rank considers the company’s size, capital raised, estimated user base, and industry influence.
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For the past two quarters, Walmart’s marketplace GMV has more than doubled compared to last year. The marketplace growth has been outpacing first-party sales growth for at least as long too.
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Amazon has attracted 700,000 sellers - mostly local micro-enterprises - to join its India marketplace since it launched in the country in 2013. India has recently surpassed the U.K. and Germany marketplaces to became the second largest marketplace in terms of the number of sellers.
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Etsy has used surging demand for face masks to accelerate growth for all handmade and vintage goods. After growing 20% for the last five years, it will nearly double GMV in 2020.
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Popular products on Amazon have significantly increased the number of reviews and raised the overall star rating since the company introduced one-tap ratings last year.
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The lag between when Amazon gets paid by customers and when it has to pay its suppliers hit an all-time high of 35 days in the third quarter. Amazon doesn't need to borrow, nor it needs to issue stock. It uses its cash-generating operating cycle to fund its future investments.
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Amazon launched in Sweden on Wednesday, October 28th. Few Swedish businesses - less than a hundred - joined the marketplace, but more than forty thousand worldwide sellers were present at the launch.
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In November 2019, Nike stopped selling its goods wholesale to Amazon. It didn’t need Amazon at the time, and it needs them even less today - accelerated by the COVID-19 outbreak, direct e-commerce jumped to 30% of Nike’s sales, a mark it had previously expected to hit only in 2023.
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The number of sellers on Amazon didn’t accelerate, despite the sales boom during the pandemic - the pie has gotten bigger, but the competition remained practically the same. This mismatch between supply and demand is a gap that existing sellers are filling.
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Walmart launched a Pro Seller badge that highlights and rewards top-performing sellers. 350 out of the 60,000 sellers on Walmart have it. The badge appears to be an attempt to increase conversions for sellers with the badge, thus incentivizing others to achieve it too.
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