Amazon's Supply Chain as a Service
Amazon can't make the whole world shop on Amazon. But, it will try to be the retail infrastructure even when shopping happens elsewhere.
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Shopify Unblocks Amazon’s Buy With Prime
Amazon and Shopify announced a partnership to allow Shopify merchants to add the Buy with Prime fulfillment and checkout service.
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Facebook, Instagram, TikTok Want On-Platform Commerce
Facebook, Instagram, and TikTok are making forceful moves to stop directing people to external e-commerce websites to complete a purchase.
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Off-Amazon Prime Day Grows 10x
The number of brands participating in Prime Day by offering discounts on their websites to shoppers checking out with Buy with Prime was up 10x this year.
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Amazon Marketplace Tech Landscape
One hundred software tools help businesses sell on Amazon with product research, pricing, inventory forecasting, advertising management, accounting, and more.
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Buy With Prime Sees Little Adoption a Year In
Only low hundreds of brands adopted Buy with Prime a year after Amazon introduced the fulfillment and checkout service in April 2022.
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E-Commerce Winners and Losers in 2022
Shein and Shopify were the biggest e-commerce winners in 2022. Their sales are still significantly above pre-pandemic levels too. Etsy was strong, Walmart with Amazon did okay, and eBay struggled the most.
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Amazon Takes a 50% Cut of Sellers' Revenue
Amazon is pocketing more than 50% of sellers' revenue - up from 40% five years ago. Sellers are paying more because Amazon has increased fulfillment fees and made spending on advertising unavoidable.
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Buy With Prime Pricing
Buy with Prime fees are 20-40% per transaction, or even more for items below $20 due to the $1.50/order minimum Prime service fee. Yet, fees are not as critical as whether Buy with Prime is worth the operational investment.
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Marketplace Pulse Year in Review 2022
E-commerce spending in the U.S. exceeded $1 trillion, yet the industry appeared in despair marked by crashing valuations and employee layoffs. The fifth edition of the Year in Review is a collection of the most interesting stories this year.
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