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E-Commerce Needs Walmart

E-Commerce Needs Walmart

Walmart is Amazon’s only competitor. Everyone else is too small, too niche, or not a good substitute. A bigger Walmart means a better alternative to Amazon, which means a better e-commerce market.

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Marketplace Pulse Year in Review 2023

Marketplace Pulse Year in Review 2023

Fifteen years ago, Jeff Bezos said, "I can't imagine that ten years from now [our customers] are going to say, 'I love Amazon, but if only they could deliver my products a little more slowly.'" That is the inspiration for the sixth edition of the Year in Review.

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Amazon Launches Shopify App for Buy With Prime

Amazon Launches Shopify App for Buy With Prime

Buy with Prime app for Shopify is now available to all merchants. The previously invite-only integration is now open to all merchants who already use or want to use Amazon's fulfillment network.

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Shopify’s Marketplace Expands to the Web

Shopify’s Marketplace Expands to the Web

Shopify's marketplace is now available on the web, and from afar, it looks like Amazon or any other online retailer. The new marketplace allows shoppers to search and buy all products hosted on Shopify.

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Amazon's Supply Chain as a Service

Amazon's Supply Chain as a Service

Amazon can't make the whole world shop on Amazon. But, it will try to be the retail infrastructure even when shopping happens elsewhere.

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Shopify Unblocks Amazon’s Buy With Prime

Shopify Unblocks Amazon’s Buy With Prime

Amazon and Shopify announced a partnership to allow Shopify merchants to add the Buy with Prime fulfillment and checkout service.

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Facebook, Instagram, TikTok Want On-Platform Commerce

Facebook, Instagram, TikTok Want On-Platform Commerce

Facebook, Instagram, and TikTok are making forceful moves to stop directing people to external e-commerce websites to complete a purchase.

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Off-Amazon Prime Day Grows 10x

Off-Amazon Prime Day Grows 10x

The number of brands participating in Prime Day by offering discounts on their websites to shoppers checking out with Buy with Prime was up 10x this year.

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Amazon Marketplace Tech Landscape

Amazon Marketplace Tech Landscape

One hundred software tools help businesses sell on Amazon with product research, pricing, inventory forecasting, advertising management, accounting, and more.

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Buy With Prime Sees Little Adoption a Year In

Buy With Prime Sees Little Adoption a Year In

Only low hundreds of brands adopted Buy with Prime a year after Amazon introduced the fulfillment and checkout service in April 2022.

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