Amazon has increased the fulfillment fees by over 30% since 2020. A series of small fee jumps has added up to a meaningful increase. Amazon is passing off its growing costs to third-party sellers.
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Amazon is not abandoning the private label business. While it slashed some slow-moving items, all of Amazon Basics and its other private label brands' best-sellers are still available.
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Amazon aggregators have raised just $2.2 billion in the first half of the year after raising $5.1 billion in the first half of 2021. The race to launch and fund new aggregators has ceased.
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Thousands of sellers from Pakistan joined the Amazon marketplace just one year after Amazon opened it to merchants from Pakistan. That's more sellers than from India, Vietnam, the United Kingdom, or Canada.
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At least 700,000 brands on Amazon have a trademark. An increase of 40% from the prior year. Even seemingly randomly generated names like LORELEI, RORSOU, MAJCF, or VBIGER are trademarked brands.
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Anker, an Amazon-native electronics brand from China, did over $1 billion in sales on Amazon in 2021. It is the most successful brand built on Amazon, yet the brand has been aggressively diversifying beyond it.
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E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising - got harder.
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Amazon has started identifying its brands in search results, tagging them with an “Amazon brand” or “Exclusive to Amazon” badge. Previously, it was inconsistent in disclosing which products it owned.
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Three years ago, Lady Gaga launched a cosmetics brand Haus Laboratories to be sold exclusively through Amazon. However, the brand flopped and is set to relaunch at Sephora. The relaunched brand will no longer be available on Amazon.
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More than 50% of new sellers on the Walmart marketplace are from China. A year after Walmart allowed international sellers, they outnumbered American sellers in recent months.
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