Thousands of sellers from Pakistan joined the Amazon marketplace just one year after Amazon opened it to merchants from Pakistan. That’s more sellers than from India, Vietnam, the United Kingdom, or Canada.
Amazon added Pakistan to the countries allowed to sell on its marketplace in May 2021. According to local media reports, talks between Amazon, Pakistan’s Ministry of Commerce, and the National e-Commerce Council began in 2020. A year after Pakistan’s first e-commerce policy included adding Pakistan to Amazon’s list.
According to Marketplace Pulse research, Pakistan is currently the No. 3 top country among new sellers that joined Amazon’s marketplace in the U.S. in 2022. Unsurprisingly, the U.S. and China top the list. The thousands of Pakistani sellers dwarf in comparison to the two largest locations, but that’s more than the rest of the countries in the world, including export hubs like India and neighboring countries like Canada.
A lot more sellers are coming. Pakistan is home to the world’s largest Amazon seller groups: “eCommerce by Enablers” with over 1.2 million members, “Extreme Commerce by Sunny Ali” has more than 1.1 million members, and “Ecommerce Success Pakistan” has nearly 200,000. The groups started years before Pakistani sellers were officially allowed to sell on Amazon.
In May 2021, Amazon added 85 new countries to the list of countries accepted to register for selling on Amazon, mainly in Central Asia, the Middle East, South America, and Africa. Previously sellers from countries not on the accepted list used agent companies or established business entities in neighboring countries to get their products listed on Amazon.
Eventually, those sellers will contribute to the $23 billion in Pakistan exports. For example, cotton textile production and apparel manufacturing are Pakistan’s largest industries. However, many of the sellers that joined so far appear to be dropshipping from manufacturers in the U.S. If they succeed, like early merchants from China did, local industry will develop even more to get the next businesses onto the marketplace.