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Google Promised a Marketplace but Then Gave Up

Google Promised a Marketplace but Then Gave Up

During 2019-2020, Google actively recruited sellers and attended conferences to promote its Google Shopping marketplace. What appeared like a new competitor in the marketplaces ecosystem seems to have since been abandoned.

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eBay’s Plan Is More Ads

eBay’s Plan Is More Ads

eBay is introducing more advertising types as sellers are increasingly promoting their listings. It hasn't found a way to grow sales on the platform but is getting better at monetizing them.

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Walmart Surpasses 100,000 Marketplace Sellers

Walmart Surpasses 100,000 Marketplace Sellers

Walmart marketplace has doubled in size in twelve months to reach 100,000 third-party sellers. It has doubled for the second year in a row.

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Shopify Won’t Build a Marketplace

Shopify Won’t Build a Marketplace

A year ago, Shopify launched a consumer shopping app called Shop. Many called it a step towards a marketplace. However, despite being downloaded tens of millions of times, Shopify didn't implement any marketplace features.

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Marketplaces as Economies

Marketplaces as Economies

If GMV were GDP, that would make the Amazon marketplace the 42nd-largest economy globally, just behind Bangladesh but ahead of South Africa. It isn't only the sales volume that makes marketplaces comparable to economies, however.

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Everything on Amazon is an Ad

Everything on Amazon is an Ad

Advertising has replaced product recommendations and personalization on Amazon and other retailers' websites. They are no longer trying to guide product discovery, letting ads instead lead the journey.

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Shopify Is 40% As Big as Amazon Marketplace

Shopify Is 40% As Big as Amazon Marketplace

Shopify is now the size of 40% of Amazon Marketplace after nearly doubling in 2020. It was just 25% two years ago. The important thing is not whether Amazon and Shopify are comparable - they are not - but the readiness of brands to sell directly to consumers.

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eBay's Renaissance in 2020

eBay's Renaissance in 2020

eBay increased gross merchandise volume (GMV) by $14.4 billion in 2020, more than in the past seven years combined. However, despite the platform benefiting from surging online sales, growth had slowed towards the end of the year.

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Amazon GMV in 2020

Amazon GMV in 2020

In 2020, sellers on the Amazon marketplace sold $300 billion worth of goods, adding a staggering $100 billion net growth since 2019. The total gross merchandise volume (GMV), including sales by Amazon itself and by the marketplace, was almost $490 billion, according to Marketplace Pulse estimates based on Amazon disclosures.

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Amazon Avoided Christmas Collapse

Amazon Avoided Christmas Collapse

The importance and thus also the risk of managing customer expectations for Amazon were the highest ever during the 2020 holiday shopping season. It did ok - unlike in previous years, there was no noticeable increase in negative shopper sentiment.

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