Amazon remains the dominant U.S. marketplace, with an estimated $300 billion in third-party sales, more than seven times eBay's and roughly 20 times that of the next competitors – Temu, TikTok Shop, and Walmart – who now compete in a tight $15-22 billion range.
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Amazon and Shopify together now account for approximately 50% of U.S. e-commerce. Two models each reached maturity at roughly the same time. U.S. e-commerce has quietly organized itself around both, and the space between them is where every other player is now making its case.
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Shopping platform Whatnot's rapid growth to multi-billion dollar GMV proves live streaming commerce works when built for entertainment first and conversion second.
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TikTok Shop launched in the U.S. twelve months ago and sold billions worth of goods since. However, the things selling on TikTok and how they become top sellers is counterintuitive.
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Two years after its launch, Temu overtook eBay to become the world's 2nd most visited e-commerce website.
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Two-thirds of top Walmart marketplace sellers use WFS, a fulfillment service Walmart launched less than five years ago.
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E-commerce growth is slowing again, but not because shoppers are returning to physical stores. Online shopping accounted for 51 cents of every new dollar spent in retail.
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Amazon's AI shopping assistant is great at answering questions about a specific product but cannot help sort through the endless aisles of its infinite catalog.
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Amazon, Walmart, and TikTok Shop are the three top marketplaces for U.S. brands. However, if Temu and TikTok achieve their goals this year, they will overtake Walmart in the marketplace ranking.
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Amazon will launch a Temu, Shein, and AliExpress competitor featuring low-price items shipped directly from China. Amazon's main quest remains Prime, but it has accepted a new side quest.
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