Thousands of Etsy sellers closed their shops for the April 11-18th week and are going on strike over increased fees. That's only a tiny sliver of Etsy's active sellers; however, the strike attracted viral attention on social networks and from the media.
Of the first twenty products a shopper sees when searching on Amazon, only four are organic results. There is little space left for organic results at the top of the page, the real estate that drives most sales.
$600 billion worth of goods were sold on Amazon in 2021. The total gross merchandise volume (GMV), including sales by Amazon itself and by the marketplace, doubled in three years. Most of that growth came from the marketplace.
Twenty-five cents of every dollar spent shopping online goes to the Amazon third-party marketplace. Were Amazon's marketplace an independent platform, it would be the largest online retailer in the U.S.