We think Walmart marketplace is one of the most hyped opportunities in retail. However we noticed that customers are not always pleased. Average rating for top 100 sellers on the Walmart marketplace is 3.9 out of 5. In comparison, top sellers on both Amazon and eBay have an average rating of 4.9 out of 5. Most of them are nearly perfect at 5 out of 5 if not for a few slip-ups.
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Amazon has released some interesting numbers about the 2016 year. The key takeaway is the growth of Fulfillment by FBA (FBA) program, especially when considered where those sellers are coming from. Amazon has shared that sellers using the FBA program grew more than 70%. They mentioned that sellers from 130 different countries used the FBA program.
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Yesterday we announced that Amazon fastest growing sellers report is now available for all marketplaces in real-time, today we are also releasing eBay trending reports for all countries. We'll have to wait for the earnings report for Q4 2016, but unfortunately judging by seller growth alone it doesn't appear that eBay was one of the major Christmas buying destinations.
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We have been analyzing fastest growing Amazon sellers for a over a year now, and thus it was time to make some improvements. Starting today Trending Amazon USA Marketplace Sellers is available as a real-time report. Not only that, but trending reports are available for Amazon UK, Amazon Germany and even Amazon India. Trending reports are available for all Amazon marketplaces, and are always kept up to date.
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With only a few days left before Christmas we decided to look at which shops were trending on Etsy. Made With A Twist from Colorado Springs, Colorado makes winter hats, gloves and scarfs. After shooting a quick viral video about her product Messy Bun Hat which reached over 53 million people, she received over 11,000 orders in just 5 days. These are the sort of shops we are excited to uncover and share.
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Since October when we last looked at the sellers count on the Walmart Marketplace it has continued to grow by at least 1,000 new sellers each month. However while in October there were 1,000 active sellers (sellers who have received at least one feedback rating), this has been accelerating and just crossed 2,000 active sellers.
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Having looked at millions of feedback reviews, lately all of them tell the same story - customers are realizing that their order is not going to come before Christmas, and there is not enough time left to order something else. This is a very frustrating situation since while they will likely get a refund, they are still left with no presents to gift.
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1,000 new sellers join Amazon marketplaces daily, however few of them become long-term sellers. That's why it is important to look at how many active sellers there is at any given point. We define active seller as a seller who has received at least 1 feedback reviews in a month. We first looked at this data in May, so this time we can compare to see how much have all marketplaces grown since.
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To help customers understand which sellers shouldn't be bought from we launched Scam Sellers at www.scamsellers.com. In August we started paying attention to the fraudulent sellers issue when we noticed that there is a growing amount of scamming activity on Amazon. Sellers would join the marketplace, promise great pricing for popular products, but fail to ship any of them. However by noting a 2-4 week shipping time they are often able to deposit their earnings from Amazon before they get suspended, and by the time customers start to wonder.
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eBay was founded on September 3, 1995, 21 years ago, and since then ecommerce as a whole has changed drastically. Yet as we found in our research many of the retailers from 90's are still around today. 19,000 stores were launched this year. Yet there are stores still operating since eBay launch.
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