Amazon has so far done really well by launching generic products - products which do not depend on a brand. Batteries, cables, other electronics are a good examples of this. But Amazon hasn't yet figured out how to build brands. Sales of Lark & Ro apparel products are growing, but likely a lot of this is driven by search optimization and Amazon prioritizing own products.
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Last week Amazon reported great 2017 Q1 results, stating that "Net sales increased 23% to $35.7 billion in the first quarter, compared with $29.1 billion in first quarter 2016". But the net sales figure hides the true size of Amazon - Amazon has far bigger reach in retail than commonly understood.
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Yesterday Amazon released their 2017 Q1 results. For the first time Amazon reported quarterly revenues for marketplace seller services, showcasing the importance of the services it provides for marketplace sellers. Last time it broke out a new category was Amazon Web Services (AWS).
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On April 25th Etsy officially launched the previously announced Etsy Studio, a marketplace dedicated to craft supplies. Craft supplies is a big category, they already have sellers for it, and thus Etsy Studio will go from a new idea to a multi-million marketplace in a matter of weeks. We think it is a very smart move.
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Effective March 1st, 2017 there were two major changes which affected books sellers. To understand how this affected the market we looked at sales by books sellers on both Amazon and eBay and how it changed over time.
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At least 55 cents of every new dollar spent in US e-commerce is on Amazon, and analysts estimate that by 2021 Amazon will account for more than 50% of all US e-commerce spending. We think e-commerce business which fail to realize where the market is heading are going to waste a lot of resources trying to compete in a market they cannot win. Un-Amazon-Able are the only brands and e-commerce businesses that will be able to survive Amazon's growing e-commerce presence.
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eBay's future, at least in public, has been about structured data, new user experience development and efforts around AI and machine learning. eBay has been talking about the structured data initiative since at least the start of 2015, so it's been two years, and there isn't yet much to show for it. We think the biggest issue with the structured data initiative is it is taking too long.
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Amazon has unique and unrivaled visibility into the performance of hundreds of thousands of products and brands. Just like Netflix is investing into TV shows based on data they collect, Amazon is starting to build brands based on data. But Amazon could also avoid doing most of the work, and instead invest into the brands already performing well.
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Last week Walmart announced a new initiative - discounts for products ordered online, but picked up in stores. By the end of June the program is expected to expand to include over 1 million products. This is the opposite of what Amazon is doing. Amazon is building features for convenience, like same-day delivery in major cities. Thus this change by Walmart raises a question - are shoppers more cheap than they are lazy?
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Given the recent change in the US government, and policies yet to come, the question of how big of a role China plays in Amazon business is very interesting. The takeaway from this research is not the exact percentage of Chinese sellers. It's the fact that there are more Chinese sellers than one might assume, they are very competitive because of FBA, and the ratio is no doubt growing.
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