The Unsolvable Headache of Counterfeit Goods in Amazon Marketplace
The U.S. Chamber of Commerce Global estimates the global counterfeit market at $461 billion. Every year over $50 billion worth of products are sold on Amazon marketplaces by third-party sellers, yet none of those billions of products are controlled by Amazon. The problem of counterfeit is much bigger than Amazon, but the marketplace model and the number of visitors of Amazon makes it one of the most lucrative places to move products through.
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