Walmart Adds 5,000 Chinese Sellers to Marketplace
Since opening the marketplace to international sellers in March, Walmart has added 5,000 sellers from China. They represent more than 10% of all new sellers.
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Seen on Netflix, Sold on Amazon
The #1 most-searched term on Amazon is "squid game costume." Netflix's hit dystopian thriller "Squid Game" spawned a craze for Squid Game costumes less than two weeks after the show was released.
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Amazon Is Adding Employees Faster Than Revenue
Amazon went from $229,000 quarterly revenue per employee ten years ago to $84,000 now. The ratio has more than halved, despite Amazon scaling automated businesses like AWS, marketplace, advertising, and others during that time.
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Google Promised a Marketplace but Then Gave Up
During 2019-2020, Google actively recruited sellers and attended conferences to promote its Google Shopping marketplace. What appeared like a new competitor in the marketplaces ecosystem seems to have since been abandoned.
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eBay’s Plan Is More Ads
eBay is introducing more advertising types as sellers are increasingly promoting their listings. It hasn't found a way to grow sales on the platform but is getting better at monetizing them.
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Walmart Surpasses 100,000 Marketplace Sellers
Walmart marketplace has doubled in size in twelve months to reach 100,000 third-party sellers. It has doubled for the second year in a row.
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Shopify Won’t Build a Marketplace
A year ago, Shopify launched a consumer shopping app called Shop. Many called it a step towards a marketplace. However, despite being downloaded tens of millions of times, Shopify didn't implement any marketplace features.
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Marketplaces as Economies
If GMV were GDP, that would make the Amazon marketplace the 42nd-largest economy globally, just behind Bangladesh but ahead of South Africa. It isn't only the sales volume that makes marketplaces comparable to economies, however.
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Everything on Amazon is an Ad
Advertising has replaced product recommendations and personalization on Amazon and other retailers' websites. They are no longer trying to guide product discovery, letting ads instead lead the journey.
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Shopify Is 40% As Big as Amazon Marketplace
Shopify is now the size of 40% of Amazon Marketplace after nearly doubling in 2020. It was just 25% two years ago. The important thing is not whether Amazon and Shopify are comparable - they are not - but the readiness of brands to sell directly to consumers.
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