A year ago, Shopify launched a consumer shopping app called Shop. Many called it a step towards a marketplace. However, despite being downloaded tens of millions of times, Shopify didn't implement any marketplace features.
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Amazon's app is in the top 20 most-downloaded shopping apps on the iPhone app store in nearly thirty countries in Europe, despite having launched in only nine of them. Yet, it is a market leader in just a few.
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Nearly a hundred China-based sellers have joined the previously US-only Walmart Marketplace over the past few weeks as the company quietly expanded it to allow foreign sellers.
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There are over six million third-party sellers on the Amazon marketplace. More than half of them sell on Amazon in North America.
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Amazon Business, a business-to-business marketplace, has surpassed $25 billion in annualized sales five years since launching. It is growing faster than its consumer marketplace, too.
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The #1 best-selling clothing product on Amazon for most of January and February was a pair of high waist leggings that went viral on the social app TikTok. "tiktok leggings" is still one of the most-searched terms on Amazon.
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If GMV were GDP, that would make the Amazon marketplace the 42nd-largest economy globally, just behind Bangladesh but ahead of South Africa. It isn't only the sales volume that makes marketplaces comparable to economies, however.
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Amazon launched in Poland on Tuesday, March 2nd. The marketplace launched with over seventy thousand sellers from countries worldwide - its biggest launch yet. With the launch in Poland, Amazon now operates in all of the top 10 biggest economies in Europe, except for Switzerland and Russia.
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Advertising has replaced product recommendations and personalization on Amazon and other retailers' websites. They are no longer trying to guide product discovery, letting ads instead lead the journey.
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Two years since launch, Target's invite-only marketplace has less than 300 sellers, despite traffic on the website growing more than 50% last year. For those that are on it, naturally, it is often the fastest-growing channel.
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