Amazon Is Drowning in Trademarks
At least 700,000 brands on Amazon have a trademark. An increase of 40% from the prior year. Even seemingly randomly generated names like LORELEI, RORSOU, MAJCF, or VBIGER are trademarked brands.
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Anker's Sales Hit $1B on Amazon
Anker, an Amazon-native electronics brand from China, did over $1 billion in sales on Amazon in 2021. It is the most successful brand built on Amazon, yet the brand has been aggressively diversifying beyond it.
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Resetting E-Commerce Expectations
E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising - got harder.
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Amazon Stops Hiding Its Private Label Brands
Amazon has started identifying its brands in search results, tagging them with an “Amazon brand” or “Exclusive to Amazon” badge. Previously, it was inconsistent in disclosing which products it owned.
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Lady Gaga’s Beauty Brand Gives Up on Amazon
Three years ago, Lady Gaga launched a cosmetics brand Haus Laboratories to be sold exclusively through Amazon. However, the brand flopped and is set to relaunch at Sephora. The relaunched brand will no longer be available on Amazon.
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Chinese Sellers Overrun Walmart Marketplace
More than 50% of new sellers on the Walmart marketplace are from China. A year after Walmart allowed international sellers, they outnumbered American sellers in recent months.
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Shein Is the Most-Downloaded App in the U.S.
Shein, a fast-fashion marketplace, is currently the most-downloaded app in the U.S., surpassing giants like TikTok, Instagram, and Twitter and far ahead of Amazon.
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Amazon’s Growth Was Expected To Slow
Amazon's growth has slowed to a halt. However, that's ok. It is lapping Covid-19 boost, which ultimately wasn't a step-change many had foreseen.
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Amazon's DTC Master Plan
Amazon is attempting to build yet another flywheel to get direct-to-consumer (DTC) brands to offload storage, delivery, and returns to Amazon with a new service, Buy with Prime.
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Chinese Sellers Don't Want to Rely on Amazon
Chinese sellers are seeking to cut reliance on Amazon. Despite Amazon being the main channel for Chinese brands and sellers to reach consumers in Western markets, China has a growing sentiment to “de-Amazonize” cross-border e-commerce.
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