China-based e-commerce platforms built multi-billion dollar businesses by exploiting a customs loophole. That loophole – Section 321 'de minimis' thresholds – is now closed, and with it, the current era of ultra-cheap direct-from-China retail.
Amazon Haul is offering its deepest discounts yet, with some items reaching up to 90% off through layered promotions, as Amazon continues aggressive subsidization despite the looming changes to the de minimis import threshold.
In 2024 — again — nearly a million new sellers joined the Amazon marketplace. There is no shortage of interest despite Amazon’s slower growth, increasing competition, and more complex rules to achieve profitability.
In 2024, China-based sellers increased their market share to more than 50% on Amazon.
In 2024, Amazon again had a record-breaking year despite growing criticism from workers, sellers, governments, and shoppers.
TikTok Shop will sell roughly $8 billion in goods this year. It is set to get banned in January, along with the rest of TikTok. With it, social commerce will disappear, too.
The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024.
Amazon Haul, Amazon's newly launched low-price section, had its biggest day on Black Friday, driven by an aggressive 50% storewide discount. However, stockouts slowed its momentum during the rest of the holiday weekend.
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