Amazon Ads Are Getting More Expensive

Amazon Ads Are Getting More Expensive

Advertising on Amazon now costs, on average, $1.20 per click. Up 30% from $0.93 at the start of the year and up over 50% year-over-year. Demand for advertising on Amazon is rising faster than the ad inventory on and off Amazon, thus driving up advertising prices.

Amazon Marketplace Is Not Saturated

Amazon Marketplace Is Not Saturated

An increasing percentage of sales on the Amazon marketplace comes from sellers that have been on it for years. More than half, from those who joined in 2017 or earlier. At the same time, new sellers are finding opportunities and bring incremental marketplace growth.

Amazon Opens Doors to Sellers From Nearly 100 More Countries

Amazon Opens Doors to Sellers From Nearly 100 More Countries

Amazon has expanded the list of countries accepted to register for selling on Amazon to 188 countries. The company added 85 new countries, mainly in Central Asia, Middle East, South America, and Africa.

Two Years of E-Commerce Growth in One Year

Two Years of E-Commerce Growth in One Year

US e-commerce reached market share levels it would have only gotten to in 2022. According to the Department of Commerce, e-commerce represented 13.4% of total retail spending in Q1 2021. Before the pandemic, it was expected to be 12.3%.

Amazon Suspends Amazon-Native Brands Mpow and Aukey

Amazon Suspends Amazon-Native Brands Mpow and Aukey

Amazon has suspended over a dozen Chinese sellers for participating in fake review schemes. The list includes Mpow and Aukey, two of the biggest electronics Amazon-native brands out of China. The total sales by the suspended sellers eclipses $1 billion.

Amazon Posts Record Marketplace Growth in Q1 2021

Amazon Posts Record Marketplace Growth in Q1 2021

Amazon Marketplace grew 60% in the first quarter of 2021, the fastest in at least five years since the company started reporting third-party seller services revenue.

Amazon Is Never Going Back to Normal

Amazon Is Never Going Back to Normal

For most consumers, Amazon has been back to normal for a while. However, behind the scenes, for the sellers and brands that sell on Amazon, Amazon’s fulfillment operations have remained disrupted.

Walmart Is Building a Prime-Like Flywheel

Walmart Is Building a Prime-Like Flywheel

Walmarts wants most of its shoppers to be Walmart+ members. It is aggressively pushing free shipping, the membership's core benefit. While also trying to increase free two-day shipping selection by nudging sellers to use WFS.

Data

Data

Proprietary software parses raw data to extract critical pieces of structured data on brands, products, categories, and sellers.

Research

Research

We analyze the data and share insights as research reports and articles.

Analysis

Analysis

We believe that data is better than opinions for understanding what's next in e-commerce.

"According to Marketplace Pulse..."

Journalists all over the world rely on Marketplace Pulse insights and data for their stories. Marketplace Pulse works with leading magazines, newspapers, and online publications, including The Wall Street Journal, The New York Times, The Washington Post, Bloomberg, and CNBC.

The Wall Street Journal
The New York Times
Los Angeles Times
The Washington Post
Bloomberg
Reuters
CNBC
The Atlantic
Fortune
The Information
Digiday
New York Magazine
Financial Times
Wired
The Verge
Forbes
Yahoo Finance
Modern Retail

Get Data-Driven Insights About Online Retail