Year in Review 2023
Fifteen years ago, Amazon made a bet that e-commerce is not going to change. That e-commerce of 2007 will still be the future a decade later. Jeff Bezos said, "I can't imagine that ten years from now [our customers] are going to say, 'I love Amazon, but if only they could deliver my products a little more slowly.'" As it turns out, it lasted even longer.
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1% of U.S. Amazon Sellers Sell Outside the Continent
Most American Amazon sellers stick to selling in the U.S. Despite Amazon's attempts to foster cross-border e-commerce, less than 1% sell outside the continent.
Amazon's Unhelpful AI Shopping Assistant
Amazon's AI shopping assistant is great at answering questions about a specific product but cannot help sort through the endless aisles of its infinite catalog.
Amazon and Temu Swap Strategies
Temu wants to be more like Amazon, to reduce supply chain risk and offer faster shipping, while Amazon is racing to replicate Temu because it cannot ignore the fact that its low prices trump Amazon's convenience for some shoppers.
Top 5 E-Commerce Marketplaces in 2024
Amazon, Walmart, and TikTok Shop are the three top marketplaces for U.S. brands. However, if Temu and TikTok achieve their goals this year, they will overtake Walmart in the marketplace ranking.
Amazon To Launch a Direct-From-China Marketplace
Amazon will launch a Temu, Shein, and AliExpress competitor featuring low-price items shipped directly from China. Amazon's main quest remains Prime, but it has accepted a new side quest.
Amazon Infiltrates Cannes Lions
None of the ads from Amazon's $49 billion ad network won any awards at the prestigious Cannes Lions, but Amazon was the most visible company at the festival.
TikTok's First $1 Million Shopping Livestream
TikTok hosted its first $1 million shopping livestream. TikTok Shop is bringing the long-promised live commerce to the masses.
Shopify’s Shop App Is a Maybe $1 Billion Marketplace
Shopify's almost-marketplace Shop app is approaching a $1 billion GMV run rate. It's not a shopping destination but drives sales as a by-product of the Shopify ecosystem.
Data
Proprietary software parses raw data to extract critical pieces of structured data on brands, products, categories, and sellers.
Research
We analyze the data and share insights as research reports and articles.
Analysis
We believe that data is better than opinions for understanding what's next in e-commerce.
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